Creativity and Disruption

“Only the paranoid survive” Andy Grove.

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Co-operation, Specialization, Innovation and Exchange.

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• Cooperation led to specialists

• Specialization led to innovation.

• Innovation led to yet more specialization:

• This circle results in Human intelligence

• This intelligence results in creativity.

The key human invention is the ability to ‘exchange’.

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creativity & disruption

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“Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.” Jeff Bezos

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Source: ychart.com

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“Blockbuster refused to buy Netflix for a mere fifty million dollars” James Surowiecki

“If it isn't on Google, it doesn't exist.” Jimmy Wales

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Source: ychart.com

“Line makes over $10 million per month from selling stickers” The Next Web

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Source” http://www.kpcb.com/internet-trends

“If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 1,000 MPG.” Bill Gates

Disruption is not an event, it is a process

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The process could take …..An Year ………A Decade …………A century

Mistakes these incumbents made, they ignores

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low profit products

low margin customers

smaller size markets

• Disrupt share • Disrupt Margin /Revenue / Profitability • Disrupt a category • Disrupt a sub category • Disrupt an Industry • Disrupt the world

What disruptors achieve

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source:

How Disruptors think. “Can we do it …More easily …More conveniently …More affordably”

“Focus on the customer first… not the market”

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1. Mobile devices 2. Social Media 3. Embedded sensors 4. Cameras 5. Cloud Computing 6. Big Data

6 technologies are disrupting industries today

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• Context before content. • Know your worst case scenario. • Build and new plan from scratch. • Worry about the money later. • Get the team on the same page. • Brainstorm a set of killer options • Build a proof of concept or a demo. • Think about the Devils advocate

8 rules to follow today

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The question is not if, but when.

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What will disrupt your business? I know what is disrupting mine.

thank you

Twitter: @petermdingle

These slides are available at: peter-dingle.squarespace.com

Category Disruptive Innovation Market Disrupted by Innovation

Communication Email Postal mail

Telephones Telegraphy

Computing hardware

Minicomputers Mainframes

Personal computers Minicomputers,Workstations.Word processors,Lisp machines

Pocket calculator 3.5 Standard Calculator[1]

Digital calculator Mechanical calculator

Smartphones Personal computers

Data storage

8 inch floppy disk drive 14 inch hard disk drive

5.25 inch floppy disk drive 8 inch floppy disk drive

3.5 inch floppy disk drive 5.25 inch floppy disk drive

Bernoulli driveand Zip drive 3.5 inch floppy disk drive

CDs and USB flash drives Bernoulli driveand Zip drive

Display Light-emitting diodes Light bulbs

LCD CRT

Manufacturing

Hydraulicexcavators Cable-operated excavators

Mini steel mills Vertically integratedsteel mills

Plastic Metal, wood, glass etc.

Medical Ultrasound Radiography(X-ray imaging)

Music Digital synthesizer Electronic organ andpiano

DownloadableDigital media CDs, DVDs

Photography

Digital photography Chemical photography

High speedCMOS video sensors Photographic film

Publishing

Computer printers Offset printing

Desktop publishing Traditional publishing

Wikipedia Traditional encyclopedias

Transportation

Steamboats Sailing ships

Automobiles Rail transport

Private jet Supersonic transport

Source: http://en.wikipedia.org/wiki/Disruptive_innovation