Creativity 101 vandewerk - bransoncompany

Creativity 101, Bastiaan van de Werk

Blue Ocean?

Fuzzy Logic?

The Creative Process

CPS model!Parnes, 1992!

problems ideas solutions acceptence facts

diverge converge

ord

er

A

L

U

o Isaksen & Traffinger 1985!

identify strong points and positive aspects of an idea."

ADVANTAGES

identify concerns and"weak points of an idea"

LIMITATIONS

what needs to be preserved?"

UNIQUE

QUALITIES

1. rank limitations"2. in what ways...? how to…?"

OVERCOME LIMITATIONS

Building Better Ideas

“What if we combine the headphones with the tape player

and eliminate the recorder function altogether?”

Masura Ibuka

What if…

“What if we substitute toddler for housewife,

and adapt the bright colours from toys?

Joe mcVicker

What if…

Scamper

Combine it with !something else! Modify or !

Magnify it!

Eliminate !something!

Put to some!other use!

Substitute !something!

Adapt!something!

to it !

Reverse or !Rearrange it !

Isaksen & Traffinger 1985!

Building Even Better Ideas

expansion? !combined!ownership!

lethargy?!new partners !

brand? !adapt!

paper bags!

quality? !storage of

fries!

menu?!big mag &!new items!

income? rental!

+ licence !stacking? eliminate supplier!

differentiate?!rearrange

architecture!

Mc-ample

Michael Michalko 1994!

Playing Tip

Edward !de Bono 1985!

new ideas

feelings & intuition

caution

the big picture

positivity & optimism

facts & logic

6 Thinking Hats

W W W W

1.  Who are the most important players? 2.  What’s their role or stake? 3.  What action should be taken? 4.  Who will do this (and when)?

WWWW

present situation !

?!

?!

?!

Forecasting

now ! future!

2010! 2020!

envisioned !future!

BHAG

stage!

stage!

stage!

Backcasting

situation ambition

headline headline

headline

headline headline

headline headline

headline headline

3Y 1Y 1Q

now future

Backcasting Workshop