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Creative Work Co Prins

Mar 17, 2016

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Co Prins

Showcase of communication creative Co Prins
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Dutch broadcasting company BNN needsnew members otherwise it looses the license to broadcast. ‘We are in the shit, so become a member.’

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Campaign starts with press conference literally in the middle of shit.

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Also grannies have to become members.Even under duress if need be.

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BNN published 240.000 of it’s own newspaper packed only with BNN news and stories. They handed out by stars of the TV station.

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ID&T is the biggest media platform in the world for those who love dance music. Their most famous product is Sensation White in the AJAX Arena. A party for 60.000 people. It also includes a magazine, an own radiostation and bars and restaurants.

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In daytime...

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At night.

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A book with 460 pages telling the whole story of ten years ID&T. A great business to business tool and a book of reference for the dance scene. ‘Probably the best popbook in history’ according to the Volkskrant, a respected Dutch newspaper.

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A XTC pil inside!

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Release for women on dance events.

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Release for women on dance events.

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Have a breack, have a KitKat!

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‘Is your refrigerator already millenniumproof?’‘Now you can put a beer on it again.’Have a breack, have a KitKat!

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South Africa has a lot of comparissons with Holland. Like mosquitos. A living wildlife.

We all need a 4X4 for rough area’s...

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A living wildlife.

‘Now also available in small Milkshakes.’

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Bacardi Breezer Not-In-The-Mood-For-Christmas-campaign.

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Get outta here promotion cars.

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Tips & Tricks to escape from Christmas.

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Win great prices, like a all in night in the hospital.

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Action Team.

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Action Team.

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‘Do you like mie?’

‘Yes I like you. Do you like me too?’

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Bloomingdale is a famous beachclub that introduces its own Rosé.

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Spectacular.

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Spectacular. Logo for the new broadcast company LLink.

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Pizza Zumba. Now also in Dafur at your door!

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Dutch Railroad brings you in the middle of everything.

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Searching for alarm clock Pulls out plug...

...of the neighbour

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Pulls out plug...

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European Championship ad.‘Now that was a great first half’

Kicked out of championship.‘Unfortunately, this ad is not relevant anymore.’

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Bacardi Breezer Brand Experience. ‘The Breezer Watercamp.’

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You could sleep at the festival area.

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You could sleep at the festival area.

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IED E RE Z O N DAG VA N 0 7 . 0 0 - 2 0 . 0 0

ZSunday Chill

R E L E A S E T H E S O U N D

ID&T Radio. Everyday a new sound.

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IEDERE MAANDAG VAN 22 .00 - 24 .00 URBAN MUSIC

M

R E L E A S E T H E S O U N D

IEDERE DINSDAG VAN 22 .00 - 24 .00 M I C K B O S K A M P E N E D I N E R U S S E L

D

R E L E A S E T H E S O U N D

IE DE R E WO E NS DAG VA N 2 0 . 0 0 - 22 .00 M E T R O G I E R E N O . A . DJ L U N A

W

R E L E A S E T H E S O U N D

ID&T Radio. Everyday a new sound.

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IE DE RE V RIJDAG VAN 22 .00 - 24 .00 M I C H E L D E H E Y

V

R E L E A S E T H E S O U N D

IEDERE DONDERDAG VAN 2 0 . 0 0 - 2 2 . 0 0 A R M I N VA N B U U R E N

D

R E L E A S E T H E S O U N D

I E D E R E Z AT E R DAG VA N 2 0 . 0 0 - 2 2 . 0 0 J O H A N G I E L E N

R E L E A S E T H E S O U N D

Z

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Promotion item. Skippyballs in the shape of a udder.Races through The Netherlands.

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‘Happiness is doing what you want.’ ‘Happiness is to spoil your friends.’

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‘Happiness is when they know what you like.’ ‘Happiness is eating a desert together.’

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Curriculum Vitae

Name: CoPrinsAddress: OranjeNassaulaan2,2051HP,OverveenPhonenumber: 31(0)621538557Mail: [email protected]: 28051973Amsterdam

Workexperience:

1993-1994 EditingandProductionofaDutchYouthprogram‘TheTooMutsjShow’ontheorderofTrosBroadcastingCompanyandthe governmentdepartment:VerkeerenWaterstaat.StarringKatjaSchuurman.Director:JimPrins,ArtDirection:Jaapv/dPlasin cooperationwithCzarRogierv/dPloeg19941996 JuniorCopywriterKKBR/SMS.1996-1997 CopywriteratPPGH/JWT.1997-1998 CopywriterandpartneratAmsterdamAdvertising.1998-1999 CopywriteratLoweKuiper&Schouten.1999-2002 CopywriteratPPGH/JWT.2002-2008 PartnerandfounderofFreshMilk.Areal‘throughtheline’agencywithastrongfocusonnontraditionalmediausage. WorkedforBacardiTheNetherlands,FrieslandFoods(FriescheVlag,DubbelFrisss,Coolbest)Sony,Microsoft,ID&T, Camel,PepsiMaxandmanyothers.

2008-now FreelanceCopywriter.IhaveworkedfreelanceforKumpany(DutchRailroad,HansKlok,Bacardi,Sportlife),Marketing Experts(Thermae2000,VaraDutchBroadcastingCompany),SwordfishMedia(Qliktech),OnsBureau(Stayokay)Mc Cann(Hivos)CreativeIndustries(Ziengs),Jump!(HemaandFinancialNewspaper),XXS(Freo,Inhollandschool,Harborof Amsterdam,OnlineInternetprovider,Shoeby,BrandbeerandKlimaatbureau),Smit&Zoon,YaYaFashion,Move(T- Mobile,Playstation,Malibu),LepraFoundation,Windunie,HelliotVermogensbeheer&HoudiniAmsterdam (FightandKWFcancersociety)

Startupownchildrenlabel,GioiaMondo.Formoreinformationseewebsite:www.gioiamondo.com.

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Client list:

(non) Alcoholic Drinks:Heineken The Netherlands, Brand beer, Dubbel Frisss, Sisi Vrumona, Pepsi Max Vrumona, Bacardi Rum The Netherlands,Bacardi Breezer The Netherlands, Maaza, Bokma, Friesche Vlag, Coolbest, Malibu and Melkunie.

Automotive:BMW, Jaguar and Renault

Collective Campaigns:Milk, National Youth Council

Corporate:ABN AMRO

Financial Services and Insurances:ABN AMRO, Reaal Insurances, Stadsbank van Lening (Loan Bank), Helliot Vermogensbeheer.

Food:Knorr Netherlands, Knorr International, Kellog’s, KitKat, Bolletje, Venco Drop, Hak, Motta, Mentos and Leaf Sportlife.

NGO’s:Foster Parents Plan, Dogon Foundation, Hivos, Lepra Foundation and National Youth Council

HiFi, TV & ElectronicsSony Netherlands, XBox Microsoft, Xerox, Playstation and Blaupunkt,

Telecom:KPN Telecom, Dutchtone and Orange

Media:BNN, LLink, Veronica, Vara, ID&T, Radio, ID&T Magazine, Volkskrant, NRC Handelsblad and The Financial Newspaper

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Fashion:Zeeman textielsupers, Shoeby, YaYa Fashion.

Travel:Vaya!, Dutch Railroad and ANWB

Tobacco:Camel, British American Tobacco

Others:Shell, Reebok, Histor, Persil, Hema, ID&T, Windunie and Q-dance

Awards and Nominations

Silver at Dutch Young Talent Contest, organized by CreditsMagazine, in cooperation with the Dutch newspaper: De TelegraafNomination EpicaSan Accent, A4 campaign in order of the government RijkswaterstraatEurobest Nomination, Melkunie, ‘Small milkshakes’Eurobest Nomination, Heineken EK Campaign, ‘Second half.Eurobest Nomination, Heineken EK Campaign. ‘Uitgeschakeld’.Shared Retail Award, Inter Gamma, Watt is onmisbaar?San Accent, Kit Kat, ‘Gabbertje’Nomination Art Directors Club The Netherlands, Knorr Saladbar.San Accent BNN ledenwerf campaignGolden Esprix, BNN ledenwerf campaignBronze at the JWT European Creative Board, Heineken SailSilver, Interbest outdoor mast, ID&T Radio

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