Creative that cracks the code

CREATIVEThat cracks the..

CODE

Article analysis..

World is filled with

Non Artistic

and Unimaginative adds

Advertising has flipped to All Science

AND

But consumer needs

persuading so Creativity won’t

ever cease.

The Power of

MEME

The campaign utilized power of

memes and showed creativity

The use of the famous ‘Gangnam Style’ yielded 233%

increase in sales

The ‘Mauka Mauka’ ads during the ICC Cricket World Cup 2015 proved to be a

magnet for the fans

The Ad as a

GAME

CocaCola’s and Hong Kong’s first-ever interactive

gaming TV promotion

#1 download in app store on launch day.

-380,000 downloads in just one month.

-Over 9 million times combined.

Plenty of advertising is already embedded in electronic games

The most famous ANGRY BIRDS

Collaborating with the

CROWD

Crowd sourcing is a way to get Fresher and Better Ideas

Like the..

Launched a 100-day series of cookie designs pegged to each

day news.

Invited people to nominate news pegs every morning and

to vote later in the day for their favorite design.

Sharing of Oreo’s Facebook page rose by 4400% within three months of campaign.

Lay’s introduced a campaign where people were asked to give a flavor of Lay’s they want to eat

and win prizes.

kk

This campaign by Pepsi resulted in a substantial

growth of viewers for the upcoming IPL season

Kurkure’s Gift box graphic making campaign was a big hit

Just enough

HUMOUR

Kia MOTORS AMERICAADVERTISEMENT

A New Way To ROLL !!

KIA Motors aired a fun filled ad for its Soul model car showing

roads filled with hamster wheels to evoke drab

mindlessness of typical daily commute, while a Soul drove up along side and slide down its window showing hamsters in the car chilling to their hip

tunes.

Vodafone entered the scene with its..

ZooZoo’s

A series of ZooZoo Ads lead to the rise of

Vodafone in India

A NewSOCIAL MOVEMENT

‘Socially responsible’ goods

cost more to produce than alternatives.

The ‘shwopping’ campaign, which suggests that before you rush out to

buy the fashion, you chose something from your closet to recycle.

MARKS & SPENCERCan’t afford to be irresponsible, therefore shwop drops were placed in all the leading

areas of the city.

When customers start to value sustainability,

it stands to win big.

M&C hoped to make $350 million per year

Amul advertisements carry the essence of India and showcases whatever

happening around.

The campaign from Lifebuoy helped in protecting children

below the age of 5 years.

Ads that Go

NATIVE

Ads have greater attention when

inseparable from content that surrounds

them

Utilize this conceptHave product placement in films, magazines, TV

shows and Games.

An Example

-Nieman Marcus advertised on ABC’s drama series Revenge.-First they opted for a “takeover” of the program, meaning that every ad in the hour-long segment was theirs.-Then, to make the most of that sole sponsorship, they hired the show’s cast to perform in character in five long-form commercials.

Shahrukh Khan advertising

Sunfeast biscuits proved that the brand sales grew in

numbers due to the face value.

Aishwarya Rai’s bold looks for Loreal meant

that the Brand became an

instant success among the

ladies.

CREATED BY-

Shruti BansalUIT- RGPV, BHOPAL,during an internshipBy Prof. Sameer Mathur, IIM Lucknow