Creative Strategies for the Digital Recruiting Age

HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

Grab the deck at workolo.gy/digital-recruiting

OURAGENDA

TOPIC 1: LIVE VIDEO

TOPIC 2: GETTING CREATIVE

TOPIC 3: CANDIDATE ENGAGEMENT

TOPIC 4: METRICS AND MEASUREMENT

HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

2016 Nielson Social Media Report

HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

THE CANDIDATE LANDSCAPE

u  Mobile first worldu  Resources at their

fingertipsu  Candidates expect

experiencesu  Creativity wins!

GOING DIGITAL

LIVE VIDEOBENEFITS

Opportunity to engagecandidates in real time

Demonstrates authenticity which builds trust

Humanizes the hiring process

HOW TO INCREASE PARTICIPATION IN SOCIAL GOOD PROGRAMS

2016 Edelman Trust Barometer

FACEBOOKVIDEO

PERISCOPEVIDEO

CHOOSING A PLATFORM

A PICTURE IS WORTHA THOUSAND WORDS

CREATIVITYWINS

EMPOWER THE EMPLOYEE

CREATE A “VIRTUAL”EXPERIENCE

A NOD FROM MARKETING

u  Programmatic job postingu  Pay per candidate “click”u  Uses ads across web to

target job seeker

PROGRAMMATICJOB MARKETING

WHERE TO START

1. Know your audience2. Get an executive sponsor3. Research the marketplace4. Lighthouse your idea5. Focus on metrics

2016 Nielson Social Media Report

YOUR FRIEND, THE EDITORIAL CALENDAR

u  Used to organize and plan your content

u  Helps focus your efforts

u  Allows time for content and graphic creation

u  Can be as simple as a Google doc

AUTOMATION IS YOUR FRIEND

STEP 1: Leverage your ATS

STEP 2: Create message templates, like SMS

STEP 3: Use CRM, Gmail or Chrome Extensions

FOCUS ON MOBILE TOENGAGE CANDIDATES

u  Non HTML emailsu  Customized messagingu  SMS

FOCUS ON MOBILE TOENGAGE CANDIDATES

FOCUS ON MOBILE TOENGAGE CANDIDATES

FOCUS ON MOBILE TOENGAGE CANDIDATES

MEASUREMENT & METRICS

u  Source of hireu  Impressionsu  Conversionsu  Engagementsu  Clicksu  Time to fill

GOOGLE ANALYTICS

FINAL THOUGHTS

Digital recruiting is creative marketing built on the foundations of measurement and metrics. Don’t be afraid to experiment and make mistakes.

YOURTAKEAWAYS

- Prioritize digital talent attraction efforts - Create momentum with small wins- 5 digital strategies for every recruiter- Establish ROI focused on metrics 

Jessica Miller-Merrell@jmillermerrell

sources2016 Candidate Experience Report workolo.gy/c-and-e

2016 Edelman Trust Barometerworkolo.gy/ed-trust

How AOL Used Snapchat for Diversity Hiring workol.gy/snapchat-hiring

2016 Nielsen Social Media Report workolo.gy/nielsen-sm!

SPEAKERS

LinkedIn: bit.ly/jmillermerrell

How Gap Uses VR to workolo.gy/vr-hr

Grab the deck at workolo.gy/digital-recruiting

Q&A

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