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Digital Photography
Planning & ShootingFor Success2011 Installation Management SymposiumCreative and Visual Design Breakout Session
Sharon BertschiMarketing and Advertising Specialist,Northeast Region IMCOMEmail: [email protected] : 757 788-2650
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THE ONLY THING BETTERTHAN HAVING
TOO MANY PHOTOS
IS HAVING TOO MANY
GOOD PHOTOS.
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Lifestyle
Photography
• Lifestyle shoots depict personalityand incorporate aspects of aperson’s life such as hobbies, work, or entertainment.
• Recreates real life situations in a controlled environment.
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Life versus Lifeless
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Amateur? Sure.
But it hits the mark.
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MWR Brand CentralSubheads
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Stock versus Custom
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Well-Planned Photo Shoots Build Robust, Versatile Archives.
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Components of a Shoot
TOPICS
SCENES
A PLAN
FACILITY MANAGER
SCOUT
MODELS / PROPS
SHOOT TEAM
CULL / EDIT
ARCHIVE
What do you need photos of ?
What will people be doing ?
Develop a Shoot List
Cooperation and support
Visit the shoot site in advance
The right people and items needed for scenes
Director and Photographer
Cherry pick the photos. Correct / crop / format
Rename and save. Safety backups.
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It All Starts with the Shoot List
TOPICS ANDSCHEDULE
Left column
NOTES ANDCONSIDERATIONS
Right column
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Planning, PropsAnd Composition
Long Shot ClutterWell Planned. Tight, Focused
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Coaching Models
Every picture tells a story.
Models need to know what that story is to act out the scenes.
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Setting the SceneClean the set to minimize having to edit and correct later.
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Watch the DetailsNo. No. No. No. No. No. No. No. No.
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Tricks and Reducing Risk
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Happy Models = Great Photos
• Keep models fresh by using stand-inswhen setting up scenes.
• Feed models before asking them toshoot food scenes.
• Give them something to do whilewaiting until you need them.
• Bring cases of water and single-servebags of chips, cookies, etc.
• They’ll want to see the photos. Flickr.
• ALWAYS bring gifts for children.
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CAMERA
BATTERIES
EXTRA STORAGE
Board games, cards
Lighter fluid, matches
Grooming Items… comb, hair ties, hair spray
Double stick tape, safety pins
Scissors
Colorful puppets or clickers
Gifts for children, lollipops
Talent releases and pens
Clipboard
LAPTOP
REFLECTOR
TRIPOD
Create a Shoot Kit
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After the Shoot
Cull
Edit and correct
Format
Archive
Adobe Bridge isan excellent toolfor reviewing andselecting.
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Re-touching and EditingPhoto subjects may need a little TLC to help them look their best.
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Make them Look GoodCoach models and position them attractively.
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Expect the UnexpectedStay alert for that perfect moment.
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Wait for the Magic.It will come. Keep shooting.