Creative Optimization

© 2011 MediaMind Technologies Inc. | All rights reserved

Ross McNab | Director of Business DevelopmentApril 2011

Creative Optimization


Smart Versioning

▸ By site visits ▸ By ad engagement

▸ By ad exposure

Retargeting

▸ click/convert/dwell▸ By engagement▸ By geo-location

▸ By demographics▸ By publisher keyword

Optimization

▸ To geo-location▸ To publisher keyword

▸ To demographics

Targeting

Creative Production Tools


Efficient time-saving features

▸ Make mass changes to banner variations via excel and bulk upload for automatic application to campaign

In order to effectively target or optimize a campaign, you needthe ability to definemany versions and

their attributes…quickly

▸ Enables xml data feed to update and dictate the ad content

▸ Update product / offersbased on what’s “hot” on

e-commerce sites


Targeting

Re-targeting

Optimization


Personalize local messages

▸ Local store information and contacts▸ Local store promotion▸ Local coupon


Managing multiple offers to multiple target groups

AdSan Diego, CA

SUVCash Back

O % Interest

SedanCash Back

0% Interest

ConvertibleCash Back

0% Interest

Greensboro, SC

Truck

Sedan

Convertible

Denver, CO

SUV

Truck

Sedan


Demographic targeting

▸ Target based on demographic information


Keyword targeting

smart phones


Targeting

Re-targeting

Optimization


Audience retargeting options

Recent Site

Visits

Recent Exposur

e Previous

Dwell


Recent Site Visits

1.

2.

3.

4.

1. Consumer visits web property2. Audience is tagged 3. Audience is found again, via exchange or premium4. Message is retargeted incorporating the previously viewed products

Consumer browses through the various products…

Product A Product BProduct CProduct D

A. B.

C. D.


Recent Exposed

1.

2.

3.

4.

1. Consumer is exposed to a campaign2. Audience is tagged 3. Audience is found again, via exchange or premium4. Next message in sequence is displayed


Previously Dwelled

1.

2.

3.

4.

1. Consumer dwells on ad experience2. Audience is tagged 3. Audience is found again, via exchange or premium4. Next message in sequence is displayed

*only available using Smart Trading


Targeting

Re-targeting

Optimization


Search Behavior

Previous Exposure (to Site, Ad, or

Video)

Age

Geography

Income

Language

Interest Category (Sports, Finance, Etc)

Conversion Rate

Engagement Rate

Click Rate

▸ Target Audience Group 1Geo: New York City

Age: 25-34

Has visited advertiser site

Success: Conversion Rate

▸ Target Audience Group 2Geo: Los Angeles

Age: 35-54

Previously Dwelled

Success: ClickRate

Intelligent optimization

Target Audience

Group

Version 1

Version …10000

Version 2

Version 3

Version 4

Version 5…

Version 1

Version …10000

Version 2

Version 3

Version 4

Version 5…

Optimizes to best performing version per ‘Target Audience Group’ for a single placement or across

multiple placements


Optimize by location

Optimize to best performing products, offers or ad versions PER geo-location


Optimize How?

Two possible optimization methods:

Better ads play more

Winner takes it all


Optimize According to What?

You can now optimize based on two metrics together!

…and set their weights!

www.mediamind.com


[email protected]+1 917 767 0111

@mediamind_chat

@creative_zone

http://creativezone.eyeblaster.com/

Creative Optimization

Documents

mediamind technologies

time of ad

correct ad

personalized ad versions

relevant ad version

demographic targeting

targeting rules

ad contentupdate product