Creative marketing Ideas to boost business online(1)

Creative marketing Ideas to boost business online

Presented By : Deepika Jain

Index• Age Of Stone• Its Downsides• Age Of Internet• Google Introduction• Challenges for Online Marketers• Answer to all challengers• Innovative Marketing Ideas• Conclusion With Example

Age Of Stone• Door to door Marketing• No Internet

Drawbacks????

Downsides

• Less Presentable• Cost

Deficient• Very

Confined

Newsletter People connected more easily

Targeting wide range of audience Cost effective & Profitable

Age of Internet

• People became explorer• Empowered the user to become new Vasco da Gama of this

era.• Everyone in now online- By end 2014, the number of Internet

users globally have reached almost 3 billion.

Now the real challenge began…• How to be identifiable in the crowd?• How to become a marketable brand?• How to attract users and customers?

All the above Questions have same Answer

Creative product Marketing and Online CampaigningNow how to be Creative and unique?

Showcasing Innovative Marketing Ideas

• Unique and relevant content that create anxiety, excitement and urgency

• Forward thinking creative capabilities• More presentable banner which attract users to go inside and

explore• Less text• More videos• Image can say everything Etc…..

• Make sure your website is optimized for keywords that are most important to your business.

• Mobile! – With 79% of internet users conducting online shopping via mobile devices, we should be embarrassed if we're not mobile-friendly. This is not optional, although many still treat it like it is.

• Write for your audience – The best pieces of content are the ones directed at your key audiences. .

• Add a visual element to ALL your content pieces – People get bored with text really fast! To keep visitors reading, it’s essential to have images breaking up your text paragraphs.

• Infographics -We know readers love visual content, and infographics are a prime example of beloved, linkable visual assets.

• Slideshare -The slideshow is back and better than ever! Repurpose PowerPoint presentations for audience-friendly slideshares.

• Caption Contests - Post a photo and ask users to submit their best caption - this kind of contest can get some pretty great laughs.

• Submit your vote contests - Voting contests get a ton of entries because they’re so easy to participate in (just click a button, in most cases).

• Webinars – Host your own free webinar or partner with another business for twice the expertise (and twice the promotion power). Webinar are a great source of business leads.

• Guest Posts – While the SEO value of guest posts has been called into question, there’s nothing wrong with guest posting if done right. Just focus on the value of getting your brand in front of a new audience, rather than the links.

• Online magazine – Producing your own virtual magazine is another epic form of content marketing. For a great example, check out Dark Rye, a stylish online magazine produced by Whole Foods. For a quick and easy fix, make your own online newspaper with Paper.li.Flipboard also provide creating stunning digital Magzine.

• Memes – Memes are fun and familiar for internet-goers. Get a little cheeky with some fun memes – it’s easy to make your own with sites like meme generator.

Concluding with some example

• Understanding the users behavior and need • Provinding offers and deals to attaract Users• Example Freecharge and Paytm,Flipkart ,snapdeal etc.. could help in the growth Of sales.