Creative Direct Mail Ideas to Make your Mailer Stand Out

1. Hand Address for Creative Direct Mail

Hand addressing the mail that you send out gives it a unique and unusual appearance and an importance that should not be overlooked.

Cursive fonts are also useful for addressing.

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2. A Printing Company May Offer Dimensional Mail

Find a printing company that offers dimensional options for creative direct mail that is an original. This can help you elevate your company and consumers are much more likely to remember your business.

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3. Use a Tube for Mailing

A tube mailer can be eye catching. This

unusual method will have consumers eagerly

opening your mail to see what is inside. A

flat envelope is plain and boring, but a tube

mailer can be a big game changer.

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4. Use an Envelope that is Translucent

Recipients will be able to see a little of your message but they will need to open the mailer to find out all of the details.

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5. Place Mail in an Over-sized Envelope

Nothing says important material like having the

printing company place the material in an over-sized

envelope, to signify the importance of the offers or

information inside.

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6. Place Green Triangles along the Envelope Border

One idea for creative direct mail is to use

green triangles, because these are used for

first class priority materials that are mailed.

Consumers will know that your material is a

priority.

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7. Undersize Your Envelope for Small Mailers

If your mailing materials are small then discuss an

undersized envelope with the printing company. This

will help your material stand out because it is smaller

than usual, and will draw attention.

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8. Invest in a Higher Grade of Paper Stock

Stock that is more expensive screams

quality. That is a value that you want

associated with your company and products.

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9. Design an Invitation Format for Your Material

Choose an invitation format for your mailing materials,

and let targeted recipients know they are invited for a

special offer or promotion. LasVegasColor.com

10. Include a Three-Dimensional Object in the Envelope

Add a small and inexpensive three-

dimensional object into the mailer

for creative direct mail, and your

recipients will not be able to resist

opening the envelope to see what it

contains. A key chain or pen will do

the trick and costs little.

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For all your printing and direct mail needs.

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