Creative & Digital Strategy Hospitality Industry
Sep 14, 2014
Creative & Digital StrategyHospitality Industry
A presentation by ColourCraft Studio
Creating a Holistic Gameplan
Business, creative and digital strategies should be interlinked so that your communications are constantly creating customer delight!
We make sure of that.
Business Strategy
Creative Strategy
Digital Strategy
A presentation by ColourCraft Studio
Our Methodology: Creating Customer Delight
Understand the Business
• Understand the business plan
• Determine key values and USPs
• Determine current and desired customer touch points
Develop Brand Identity & Content
Develop a Creative Strategy
Develop a Digital Strategy
• Develop / document a brand identity
• Determine keywords for content
• Determine major contentSc
ope
Del
iver
able Creative & Digital Brief Brand Identity Document
Keyword-based Content
• Develop “a-ha” creatives for all customer touch points
• Develop engaging sales / marketing collateral
• Develop engaging advertising creatives
Creatives
• Develop an “a-ha” Website Design as per SEO best practices
• Offsite SEO with quality and relevant content
• Engaging Social Media Management
• Targeted Digital Advertising
Digital content
Website
SEO & Ad Reports
Social Media Content
Monitoring & Reporting
Digital Strategy
A presentation by ColourCraft Studio
Most people think a good digital strategy is this…
Website SEO
Social Media
Advertising
This approach can be expensive, counter-productive and usually involves rework.
A presentation by ColourCraft Studio
Actually a good digital strategy is more like this…
Business Plan
Offsite SEO
Advertising
The most important factor for a successful digital strategy isrelevant and quality content, derived from the business objectives.
Social Media
Keyword based Content
SEO prescribed Website Design
Traffic and Rankings Analysis
Mobile Website
Search Engine Optimization
A presentation by ColourCraft Studio
Cracking the SEO code
Business Plan
Offsite SEO
Advertising
SEO looks like rocket science but isn’t. It’s simple. Google gives maximum importance to content, then design and then all other things.
Social Media
Keyword based Content
SEO prescribed Website Design
Traffic and Rankings Analysis
1
Mobile Website
2
3
A presentation by ColourCraft Studio
Here’s an example…
Here’s an example of how ONLY quality content and good design led to our client –Waterstones Hotel – achieving high rankings for desired keywords. Please note, we have
not done any offsite SEO or online advertising for Waterstones Hotel.
A presentation by ColourCraft Studio
Cracking the SEO code
Business Plan
Offsite SEO
Advertising
Most SEO agencies focus more on “all other things” and less on content and design.This leads to ineffective gimmicks, waste of time and expensive redesign of the website.
Social Media
Keyword based Content
SEO prescribed Website Design
Traffic and Rankings Analysis
Mobile Website
A presentation by ColourCraft Studio
Cracking the SEO code
Business Plan
Offsite SEO
Advertising
Even worse are agencies who promise quick results using tactics like auto and paid link building, spamming, cloaking, etc. Google can’t be gamed, and every year it improves its
algorithm and punishes sites that use unethical SEO by lowering their rankings.
Social Media
Keyword based Content
SEO prescribed Website Design
Traffic and Rankings Analysis
Mobile Website
A presentation by ColourCraft Studio
Cracking the SEO code
Sustainable SEO takes time and requires monitoring, tweaking and innovation. If you are not in it for the long-haul, might as well put your money somewhere else.
Business Plan
Offsite SEO
Advertising
Social Media
Keyword based Content
SEO prescribed Website Design
Traffic and Rankings Analysis
Mobile Website
A presentation by ColourCraft Studio
Cracking the SEO code
In summary, good SEO uses “industrial strength” content, website design that uses that content effectively and looking at the big picture.
SEO doesn’t have to make your website look dull and ugly.At the core, CCS is a design firm.
Industry-specific Quality Content Awesome Design Google prescribed
SEO+ +
Website Design
A presentation by ColourCraft Studio
Our Approach to Website Design & Development
• Capture client brief
• Understand brand identity
• Understand calls to action
• Determine timeline
• Determine keywords and create SEO-friendly Content
• Design wireframes
• Client review and approval
• Programming
• Onsite SEO in parallel
• Integration with Booking Software
• Client review and approval
• Browser and bug testing on live server
• Client review and approval
• Go live
Website Design Questionnaire
Project Scope, Timeline and Cost
Keyword Analysis
SEO-friendly content
Wireframe Designs
Beta Website Live Website
Understand Design Develop Deploy
A presentation by ColourCraft Studio
We also design websites for mobile devices
Social Media & Advertising
A presentation by ColourCraft Studio
Get Social
Social Media is always part of a larger SEO strategy and content is king here too.But every effective social media strategy requires some advertising.We work with your team to calculate ROI, not just reach and clicks.
SEO Content
Social Networks Advertising
30%
40%
30%
A presentation by ColourCraft Studio
Successful Social Media Case Studies
Our facebook campaign for Athena School of Management helped the new management institute in Mumbai get 100% admissions for their first batch and 9,000+ fans across
India, Nepal and Sri Lanka!
A presentation by ColourCraft Studio
Successful Ad Management Case Studies
Our facebook campaigns for Bodycraft Spa & Salon in Bangalore have led to a 2% increase in sales revenue and 20% increase in fans.
The Waterstones Hotel Case Study
Digital
A presentation by ColourCraft Studio
Waterstones Hotel Website
A presentation by ColourCraft Studio
Waterstones Club Website
A presentation by ColourCraft Studio
Social Media for Hotel and Club
Brand Identity
Primary Logo
Waterstones Bar & Grill Logo
On the Rocks Bar Logo
A presentation by ColourCraft Studio
Typography
A presentation by ColourCraft Studio
Primary Mark
A presentation by ColourCraft Studio
Stationery
Reception & Common Areas
A presentation by ColourCraft Studio
Key Card & Holder
A presentation by ColourCraft Studio
Luggage Tags
A presentation by ColourCraft Studio
Gift Bags
A presentation by ColourCraft Studio
Common Area Signage
Room
A presentation by ColourCraft Studio
Newspaper Bag
Directory & Mini Office
Mini Bar Menu
A presentation by ColourCraft Studio
Utilities
A presentation by ColourCraft Studio
Water Tags
A presentation by ColourCraft Studio
Pillow Menu
A presentation by ColourCraft Studio
Tea & Coffee Tent Card
A presentation by ColourCraft Studio
Breakfast Menu
A presentation by ColourCraft Studio
Telephone & Stationery
Food & Beverage
A presentation by ColourCraft Studio
Coasters
A presentation by ColourCraft Studio
Tent Cards
A presentation by ColourCraft Studio
Menus
A presentation by ColourCraft Studio
Menus
A presentation by ColourCraft Studio
Menus
A presentation by ColourCraft Studio
Menus
A presentation by ColourCraft Studio
Signage
Corporate
A presentation by ColourCraft Studio
Hotel Brochure
A presentation by ColourCraft Studio
Hotel Brochure
A presentation by ColourCraft Studio
Hotel Brochure
A presentation by ColourCraft Studio
Hotel Brochure
A presentation by ColourCraft Studio
Hotel Brochure
Banquets Brochure
A presentation by ColourCraft Studio
Banquets Brochure
A presentation by ColourCraft Studio
Banquets Brochure
A presentation by ColourCraft Studio
Banquets Brochure
A presentation by ColourCraft Studio
Banquets Brochure
A presentation by ColourCraft Studio
Banquets Brochure
A presentation by ColourCraft Studio
Media Kit
Club
A presentation by ColourCraft Studio
Typography
A presentation by ColourCraft Studio
Menus
A presentation by ColourCraft Studio
Spa Menu
A presentation by ColourCraft Studio
Creative & Digital Strategy Chart
A presentation by ColourCraft Studio
Contact Us
Aditi Gandhi, Client Servicing
Direct: +91 98205-47490
E-mail: [email protected]