Creative Consultant

Aradhna Email: [email protected] Linkedin: ca.linkedin.com/in/aradhnas/ Twitter: @AradhnaS14

Belief: Learning is a lifelong process and I believe in ‘walk the talk’. I have enrolled in an online study program of BCIT to enhance my skill set. The study is still on. Who I am Marketing & Communications Professional Web & Print Writer Creative Consultant Journey so far… 9 years of experience in creating and implementing strategic communication while working as creative copy writer and marketing communications professional

Key Skills

• Supporting Sales team with presentations, market research and marketing material.

• Collaborating with designers and printers to create marketing communications collateral.

• Managing promotional material distribution.

• Networking with key stakeholders within and outside the organization.

• Managing and maintaining social media channels. Using platforms like Mail chimp to engage audiences in targeted marketing campaigns.

• Managing and regularly updating corporate website.

• Developing corporate brand strategy and market tactics to

reach target audiences.

• Developing yearly media plan ( Handled all India media plan for the first company - WWICS).

• Building and executing yearly marketing plan.

• Collaborating with advertising and media outlets to ensure the desired marketing message is propagated in designated media.

Marketing & Communications Writing & Editing Project Management

Key Skills

• Content development for various items in print, radio, mobile and web media.

• Writing copy for collateral reflecting unique brand

identity.

• Conceptualizing and developing brand communication material.

• Well versed in doing research and writing for Newsletters and blogs.

• Creating focused communication for the organization in terms of product presentations, web ads, media releases, tablet ads, corporate brochure and more.

• Scripting and conceptualizing Audio Visuals - Corporate and Event Theme based.

• Writing and proofreading media releases, articles,

blogs, newsletters.

Marketing & Communications Writing & Editing Project Management

Key Skills

• Managing complex project functions across multiple platforms.

• Delivering stakeholder expectations.

• Creating dynamic event concepts and supporting

the client servicing team with concept presentations.

• Coordinating among teams to execute projects.

Marketing & Communications Writing & Editing Project Management

Experience

• Performing Marketing initiatives to increase revenue and build SW Media as a brand.

• Building marketing communications collateral.

• Coordinating with designers, web developers to build company website from scratch.

• Conceptualizing, writing, and editing content for company’s corporate and product portals.

• Communicating with media agencies and national advertisers to include the newspapers published by the group in their media plans.

• Editorial Consultant for Asian Journal ( Weekly English Newspaper).

• Editorial Consultant for Business in Surrey, Surrey Board of Trade's Business Newspaper.

• Maintaining social media platforms.

SW Media Group, Surrey, BC, Canada Marketing &Communications Manage March 2013 – present

Experience Epitome Travels Pvt. Ltd., Delhi, India Communication Specialist – Marketing & Events Aug 2011 – Jan 2013

• Creating marketing communications material for various platforms-web, print, tablets.

• Initiating development of corporate communications documents for the parent company and its other verticals.

• Coordinating with designers, interior and external stakeholders for delivery of marketing communications collateral.

• Acting as a consultant on behalf of the company and communicating with clients for the one of the digital media product promoted by the company.

• Developing concepts for events. • Copywriting for various events and travel

collateral.

• Creating dynamic event concepts and supporting the client servicing team with concept presentations.

• Leading planning, design, production and

management of ValueTouch -the ambitious digital menu tab project.

Experience Investors Group, BC, Canada Marketing Communications Coordinator Sep 2010 – May 2011

• Developing and executing marketing plan for Division director and his team.

• Creating marketing and communication collateral.

• Coordinating with vendors and internal teams.

• Positioning the Financial Advisor as brand through various client contact initiatives.

Additional Experience

Sr. Web Copy Writer (Asst. Manager Level) Jan 2010-June 2010 People Interactive Group (Shaadi.com), Mumbai, India Asst. Manager Marketing Communications May 2009- Sept 2009 Onetouchstar solutions - RockeTalk Inc. Delhi, India (Head quartered in San Diego, US) Sr. Copy Writer Feb 2008 - April 2009 CS Direkt, an event management company, Gurgaon, India Sr. Copy Writer April 2007 – Jan 2008 Jagran Solutions, an event management company, Delhi, India Asst. Manager Marketing Communications Aug 2005 -March 2007 World Wide Immigration Consultancy Services Ltd. (WWICS), Mohali, India

Education

• BCIT, Canada ( Still continuing) Pursuing Social Media and Online Marketing - Online course ( A first step towards acquiring Management Certificate in Marketing Communications). • Kurukshetra University, India M.A. Mass Journalism and Mass Communication, 2005 Post Graduate Dip. in Journalism and Mass Communication, 2003.

• Sikkim Manipal University, India Post Graduate diploma in Information Technology, 2002 . • Punjab University, India Graduation: B.Sc Computer Applications, 2001

Computer Skill Set Ms- office (Word, Excel, PowerPoint, Outlook) – Expert Level Corel Draw X5 – Beginner level Adobe Photoshop CS5 – Beginner level Adobe Illustrator CS5 – Beginner level

Freelance Work:

• Graphic Designing.

• Developing web site concept and content.

• Building marketing strategy for the company.

• Blog and Newsletter writing. • Editorial Consultant for Local

Magazine in Surrey.

Experienced in Conceptualizing and developing following

•Marketing Communications documents •Print Advertisements •News Letters •Advertorials •Press releases •Audio visuals • Radio jingles •Case studies •Visual Merchandising •Branding material •Content and Copy Writing •Marketing e mailers •Web ads •Website content •Social Media Management •Event Concept & Copy •Emcee Scripts •Invites •Product & Concept presentations

Web Ads and Tablet Ads

Emailers

Sample of In office Branding