Creative concept presentation - SARS Home Tax Season/Medi… · Creative concept presentation . Creative Concepts Rationale What we are saying to the taxpayer here is, relax. Tranquilo.

04 June 2018

Tax Season 2018 Campaign

Creative concept presentation

Creative Concepts

Rationale

What we are saying to the taxpayer here is, relax. Tranquilo.

The campaign theme allows us to allay myths around the tax season.

It speaks to SARS readiness and also directly offers comfort to any

taxpayer who thinks it is a lot of work. This is a good way to say to people,

yes it’s tax season but don’t sweat it. The path to compliance is easy peasy.

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Look and Feel

Logo Lock up:

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Look and Feel

Logo Lock up:

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Tax Season 2018 June execution

Billboard 1

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Billboard 2

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Billboard 3

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Billboard 4

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Press execution 1 July– 31 July 2018

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Press execution 1 July– 31 July 2018

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Animations will be added on site

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Creative concept presentation - SARS Home Tax Season/Medi… · Creative concept presentation . Creative Concepts Rationale What we are saying to the taxpayer here is, relax. Tranquilo.

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