CREATIVE BRIEF Please Provide: Project Name - Date Company Name Company Website Contact Person Contact Email Contact Phone To use this brief template, click File > Make a Copy Please complete the form as fully as possible, as this will help us to provide the best matching style of video to you. When completed please email to [email protected]
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CREATIVE BRIEF - Amazon S3 · CREATIVE. BRIEF. Please Provide: Project Name - Date Company Name Company Website. Contact Person Contact Email. Contact Phone. To use this brief template,
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CREATIVEBRIEF
Please Provide:Project Name - Date Company Name
Company Website Contact Person Contact Email Contact Phone
To use this brief template,click File > Make a Copy
Please complete the form as fully as possible, as this will help us to provide the best matching style of video to you.
1. OVERVIEW What is the big picture for your project. What previous experience and/or projects relate to
this current one?
3. TARGET AUDIENCE
Please provide as much demographic information as you can? Area, age, gender, race, and income level. If possible, please state the one key piece of information as it relates to your project.
6. TONE
Paired with the message, what would you like your project to be - funny, sincere, scary?
5. MESSAGE What is the theme and message of your project?
VIDEO PRODUCTION CREATIVE BRIEF
2. OBJECTIVES
TANGIBLE GOAL #1What do you want this project to accomplish?
TANGIBLE GOAL #2 - What is your idea of success
for the project?
TANGIBLE GOAL #3 - What else would you like
the project to achieve?
4. COMPETITION - Who is your main competition? What is your marketplace like at the moment?
If you have any figures, please provide them.
7. VISUALS
Do you have a particular 'look' that you would like the project to follow? What types of images or sequences would you like to see? ie modern & street, modern & clean, countryside & green, technical & data etc.
VIDEO PRODUCTION CREATIVE BRIEF
10. STRAY OBSERVATIONS
Here’s a place to add your own section. Do you
have something that needs to be addressed for
this project? Or some other part of the process
you need? Please list it here.
8. SCHEDULING - Please provide any schedule details you may have? If possible please provide any deadlines or trouble spots, such as holidays, external providers etc?