CREATIVE & INNOVATIVE MIND

CREATIVE &

INNOVATIVE MIND

By: Dr Aida Firdaus MN Azmi

Institute Of Leadership And Development (ILD)

PERAK

24-25th March 2020

❖ Senior Lecturer (since 2012)→ Food Science & Technology→ FSG, UiTM Shah Alam

❖ Actively involve with industry→ BERNAS→ Kulim (M) berhad→ QSR Brands (M) Holdings Berhad→ Chicken Cottage→ Boat Noodle→MMI Murni Drinks→ GIEF→ Nasi Bamboo Sg Klah

❖ Enjoy doing community service (#WakafIlmu)

→ Padang Panjang, Indonesia → Bangi, Gombak, Klang, Shah Alam, Rawang, Subang, Johor

❖ Love to make new friends

2003 2005 2008 2012

Diploma in Food Technology

(UiTM)

Bsc (Hons)

Food Science

and

Technology

(UiTM)

Msc Food Science

(UKM)

PhD, Food and Enzyme

Biotechnology

(UPM)

1

2

3

4

EDUCATION

…creativity is the habit

of continually doing

things in new ways to

make a positive

difference to our life

(Hyper Island, 2016).

04

Kebolehan atau keupayaan

untuk mencipta, mewujud dan

menghasilkan sesuatu yang baru

atau dalam bentuk baru melalui

kemahiran imaginasi. Ia

melibatkan:

➢ keupayaan berfikir yang

dapat melahirkan idea baru

yang unik dan menarik,

➢ keupayaan berfikir secara

kritikal dan membuat

penilaian secara analitikal

terhadap idea dan

seterusnya mengemukakan

cadangan penyelesaian

➢ keupayaan berfikir secara

praktikal yang dapat

menterjemahkan idea dan

teori kepada bentuk aplikasi

KREATIVITI

INOVASI

KIK

➢ aedah mencari jalan untuk

menghasilkan produk atau

perkhidmatan yang lebih baik

sama ada melalui

pengubahsuaian atau

penambahbaikan.

➢ Ia adalah hasil cetusan idea-

idea yang kreatif dan inovatif

dalam mana-mana aspek kerja

yang dapat meningkatkan

kualiti dan produktiviti

organisasi.

➢ Idea-idea ini boleh merangkumi

apa-apa perubahan dalam

bentuk sistem dan prosedur,

kaedah dan cara bekerja

mahupun pengenalan

teknologi.

SUBSTRATE CATALYST

✓Need✓Opportunity✓Capability

✓Infrastructure

= =

Idea Development & Creation of Creative & Innovative Products

INTERACTION

INNOVATION

Source: Adapted from “The Cleveland Clinic’s ‘10 Commandments of Innovation”

ORGANIZATIONAL CHARACTERISTICS THAT

SUPPORT CREATIVITY AND INNOVATION

5 DISCOVERY SKILLS OF

DISRUPTIVE INNOVATORS

02

05

0403

01Questioning Observing

Networking Experimenting

Associating

Source: The Innovator’s DNA (2011)

Source: Osborn, A (1979) in https://idea-sandbox.com/destination/osborn-creative-problem-solving-process/

BRAINSTORMING vs BRAIN WRITING

Video 1

DOUBLE DIAMOND DESIGN THINKING

Overview from the Centre for

Creative Emergence shows some

key differences between:

CREATIVE THINKING

Divergent

Convergent

idea generation

idea focusing

LDK #1

1. List ANY Problems/Issues Related to UiTM

2. Categorize THE PROBLEMS

3. Choose your TOP 3 PROBLEMS

?

Hidden Needs

❖Imagine you want to build a recipe app for an iPad

❖Your Mum has an iPad and she uses it for various

things…

❖If you wanted to find out whether she would buy,

what would your conversation go like?

EXERCISE

You : Mum, I have a business idea. Do you have 5

minutes?

Mum : Of course, dear

You : You like your iPad and use it a lot?

Mum : Sure, it's great.

You : Would you buy a cookbook app?

Mum : I love cookbooks, sounds nice. Does it come with

vegan recipes? Or something special for Xmas?

The Mum Test — What People Say

By: Rob Fitzpatrick

Investigate

You : Mum, I have a business idea. Do you have 5 minutes?

Mum : Of course, dear

I'm proud of you and I don't want to hurt your feelings

You : You like your iPad and use it a lot?

Mum : Sure, it's great.

I use it to check email on the sofa.

You : Would you buy a cookbook app?

Mum : I love cookbooks, sounds nice. Does it come with vegan recipes?

Or something special for Xmas?

Well, I have plenty of cookbooks. I don't need a computer in my kitchen

—it might get dirty! But hey, if my kid made it, I'll try. App? I never

bought an app. Don't you need to enter your credit card for that? Let me

try to change the subject…

The Mum Test — What People Think

Feedback

Mum, when have you last time used the iPad?

For what?

Have you ever used it in the kitchen?

Have you ever bought an app? Which? Why? For how much?

Do you use your cookbooks?

Is there anything you dislike about them?

What was the last cookbook you bought? When? Why?

The Mum Test — How To Do It Right

Improvise

❖Talk about their life instead of yours

❖Ask about specifics in the past instead of generics in

the future

❖Talk less and listen more

The Mum Test — How To Do It RightTips

SCIENCE OF PERSUASION

Video 2

The Mum Test — Wanna Try?

LDK #2

ARE YOU CREATIVE?

5 lines

4 lines

3 lines

3D Employee Journey Map

LDK #3

SELF REFLECTION

MY FOOD INNOVATION

Secured RM50,000 from SiNERGI Grant(June 2018 – May 2019)

Datuk Seri Mohamed Azahari, CEO of QSR brands gave his honest

opinion on new my product

Vegan Coconut Spread

*allergen free*dairy free

*gluten free

Biodegradable Energy Gum

Functional Noodles

Jackfruit Jam, Marmalade & Gummy

Jackfruit Seed Crisp

Bamboo Shoot Crisp Bamboo Shoot Breakfast Cereal

Bamboo Shoot Instant Soup

My Exposure / Networking

Research Attachment(3 months, Norwich, UK)

2012

IATSS Forum (2months in Japan) 2015

CEO@Faculty Programme(6months with QSR Brands)

2017

2020

Find yours….

UnaCoffee Official

013-327 4060

@UnaCoffee Official

Dr Aida Firdaus MN AzmiPensyarah Kanan

Sains dan Teknologi Makanan

Universiti Teknologi MARA

Shah Alam

013-3274060

[email protected]

[email protected]

[email protected]