Creative Agency Websites - Website Redesign Fodder for a Social Business

I’m part strategist

Hi, I’m Margery.

I’m part

Hi, I’m Margery.

I’m part student

Hi, I’m Margery.

I’m part

Hi, I’m Margery.

I’m part brand champion

Hi, I’m Margery.

I’m part

Hi, I’m Margery.

I’m part content creator

Hi, I’m Margery.

I’m part content creator...and a bit socially awkward.

Hi, I’m Margery.

I’m part

My focus is on brand-customer relationships, and how technology can facilitate and enrich them.

content creator...and a bit socially awkward.

Hi, I’m Margery.

Let’s Talk

• NOT about social media best practices

• NOT about social platform how-tos

• DEFINITELY NOT about site recommendations

Let’s Talk

Let’s Talk

Instead, let’s talk about ideas as they relate to social integration into the agency landscape online.

Let’s Talk

Introduction http://www.fanpop.com/

“Social media is like teen sex. Everyone wants to do it, nobody knows how. When it’s done, there is

surprise it’s not better.” -Avinash Kaushick

Introduction http://www.fanpop.com/

Not entirely true, especially for agencies.

Opportunities Social Media Prism by Brian Solis & JESS3

They participate themselves & have case studies from their clients.

Social Media Prism by Brian Solis & JESS3Opportunities

Transition

Increasingly, agency sites are less fueled by sizzle and more focused on content.

http://www.mullen.com/digital-footprint/

BlogWebsite

Mullen

Social content is hosted on a single page of the website.

http://www.mullen.com/digital-footprint/

BlogWebsite

Mullen

Social content is hosted on a single page of the website.

http://www.bigspaceship.com/follow-us/

BlogWebsite

Big Spaceship

Social content lives on right hand navigation.

http://www.bigspaceship.com/follow-us/

BlogWebsite

Big Spaceship

Social content lives on right hand navigation.

BlogWebsite

Barbarian Group

Seamlessly integrates feeds on homepage.

http://www.barbariangroup.com/

BlogWebsite

Barbarian Group

Seamlessly integrates feeds on homepage.

http://www.barbariangroup.com/

http://www.campfirenyc.com

BlogWebsite

Campfire

Has the value & content of a website, but is updated frequently.

http://www.campfirenyc.com

BlogWebsite

Campfire

Has the value & content of a website, but is updated frequently.

http://www.campfirenyc.com

BlogWebsite

Campfire

Has the value & content of a website, but is updated frequently.

The agencies who want to be on the cutting edge of technology have to be be acutely aware

of its fail rate and competition.

Extremes

BlogWebsite

The agencies who want to be on the cutting edge of technology have to be be acutely aware

of its fail rate and competition.

Extremes

BlogWebsite

The agencies who want to be on the cutting edge of technology have to be be acutely aware

of its fail rate and competition.

Extremes

BlogWebsite

Content Portal

http://cpbgroup.com/#cpbCP+B Group

http://www.crayonville.com/

Lifestreaming.

Crayon

Lifestreaming shown differently.

http://www.dachisgroup.com/Dachis Group

Highlights

Social tools are helping agencies to share their stories and add value to their ecosystems.

Wiki offers utility.

http://www.thealtimeter.comThe Altimeter

Video tells a story.

http://www.youtube.com/watch?v=Elo7WeIydh8Boone Oakely

Music personally connects.

http://youlove.us/YouLove.Us

Site Experiences

“Are you designing for participation?” -David Armano

http://www.agencynet.com/AgencyNet

From Passive to Active.

http://www.reichweite.cc/

Games.

Comvex

Discovery.

http://new.wongdoody.com/WONGDOODY

http://22squared.com/

Instant messenger.

22squared

Design

A quick word on website design and becoming a social business.

“Post homepage.”

http://www.ologie.com/#/homeOlogie

http://sproutinc.com/

Segmentation.

Sprout

http://www.yr.com/

Segmentation.

Y&R

Call-to-action.

http://paramoreredd.com/Paramore

Considerations

A couple of considerations to addressbefore designing your social business strategy.

http://carrotcreative.com/Carrot Creative

Work Space vs. Personal Space

http://newmarketinglabs.com/New Marketing Labs

Agency personalities.

Questions?

Facebook/MargeryNabors@MargeryLyle

in/MargeryNabors MargeryNabors.com

http://images.dawgsports.com/