Creating Your Professional Story With LinkedIn

CREATING YOUR

PROFESSIONAL

STORY WITH LINKEDIN

Laura Neidert, University Career Services

Why should I join?

What does LinkedIn say?

What does UCS say?

Latin America

3%

Other

0%

North America

61%

Europe

24%

Asia

8%

Africa

1%

Middle East

1%

Oceania

2%

Who Uses LinkedIn?

• 120 million+ professionals

• Over 150 industries

• Executives from every

Fortune 500 firm

• 6.5 million+ students

• 9 million+ recent college grads(The FASTEST growing group!)

• 37,000 college and university alumni groups

• People are joining LinkedIn at a rate faster than 2 new members per second!

1st stop: LinkedIn Learning Center

Start with this…

End Up with This!

How to take a good profile photo

Fun, but the sock monkey is

bigger than she is…

Same person,

improved, still room to

tweak.A clearly professional photo

Building quality connections

LinkedIn Alumni

Email importing

Search strategies

As a follow up strategy

Getting IN the right professional

groups

Which groups to join?

How to find more groups?

Benefits of group membership

Staying on top of it

Devoting time to cultivating your network

Making it easy to manage via your phone or

tablet

Making it a regular habit during your job search

Making your profile even stronger

Using additional sections to tell your story

Managing group interactions

Displaying samples of your work

Add Sections to Enhance Your

Profile

Skills, Skills, Skills

Keeping an eye on the

competition

Becoming a networking pro

Managing group interactions effectively

Exhibit professional etiquette

Show off professionally

In-site applications: share presentations,

written, and creative work, as well as your

intellectual interests.

Linking to Your Future

Research companies

Research people

Apply to jobs focused on students

www.linkedin.com/studentjobs

Becoming known

Create a custom URL for personal branding

Share it far and wide!

Questions and Discussion Time

Next steps

If you have a LinkedIn profile, review and

update it.

If you don’t have a profile, consider starting

one before classes end, and making it a

summer project.