Building Your Personal Brand Online
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Building Your Personal Brand Online
About Me:
• Kia Howey• Brightsmith Creative• Online Content,
branding, design, social media
• Product development, Print and web
Branding 101
• What is a Personal Brand ?
• Why it is important?
• Building your brand.
What is a Personal Brand?
• Branding defined: A brand is the identity of a specific product, service, or business[1][page needed]. A brand can take many forms, including a name, sign, symbol, or slogan.
Brands
What is a Personal Brand?
What is a Personal Brand?
• Your story.
• What you do.
• What makes you different, unique.
Why is it important?
• Looking for a job.
• Position yourself as an expert.
• Network/Customers.
• Stand Out.
• The new standard.
Three Steps:
• Discover Your Brand
• Create
• Monitor
Discover Your Brand
• What are you about?
• What makes you unique?
• What do you want people to know about you?
• What about you personally do you want to share with others?
Create Your Brand
• Ask critical questions
• Craft a compelling statement
• Variations and uses
• Get Help
Get Found/Monitor
• Your Own Website
• Register your URL
• Social Media
Your Website/ Blog
• About You
• Contact
• Resume or highlights
• Portfolio
• Testimonials
• Craft your statement
• Get Recommendations
• Grow your network
• Get Involved
Social Media
• 44% of Employees look at Facebook Pages (Miami Herald 08)
• Facebook, Twitter
• Industry Specific
Get Noticed
• Start a blog
• Write for your company or others
• Be where you want to be
Extending Your Brand
• Business Cards
• Resume
• CD/Online Portfolio
• Cover Letter
Stand Out
• Videos
• Professional Headshot
• Testimonials
Considerations
• Reinvention
• Negative information
• You may change jobs, careers but you will always be you.
Privacy
• Facebook Settings
• Current employer?
• Monitor
• Resumes Online?
Resources
• Visualcv.com
• Wordpress, Blogger
• www.brightsmith.com
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