Creating Your Personal Brand in a Digital World

Articulate Articulate The Four V’s of Brand YOUThe Four V’s of Brand YOU

1.1. ValueValue

2.2. VoiceVoice

3.3. VisualsVisuals

4.4. VariationVariation

Hello.Hello.My Brand is . . .My Brand is . . .

Now What? Now What? The Three A’s of Brand YOU.The Three A’s of Brand YOU.

• Articulate Your Brand Articulate Your Brand AttributesAttributes• Attract Your Ideal Tribe Attract Your Ideal Tribe

with Branded Contentwith Branded Content• Amplify Your Digital Amplify Your Digital

FootprintFootprint

AttractAttract

ArticulateArticulate

AmplifyAmplify

Articulate Your Personal BrandArticulate Your Personal Brand

• WhatWhat is the problem you is the problem you solve?solve?

• WhyWhy you above all others? you above all others?• HowHow does your solution does your solution

help them?help them?• Where’sWhere’s the emotional the emotional

connectioconnection?n?

ArticulateArticulate

Make it easy for ColleaguesMake it easy for Colleaguesandand Clients to Find You Clients to Find You

• Business CardsBusiness Cards• Digital email signatureDigital email signature• LinkedIn Profile & PulseLinkedIn Profile & Pulse• Social media propertiesSocial media properties• Personal appearances & handoutsPersonal appearances & handouts• Community involvementCommunity involvement• Video = YouTVVideo = YouTV• SponsorshipsSponsorships

AttractAttract

Amplify

Chose Your Brand AmplifiersChose Your Brand Amplifiers

Your Brand Your Brand Content Content

HomeHome

Your Brand Head ShotYour Brand Head Shot

Thought LeadershipThought Leadership

• Create sharable quotes Create sharable quotes – CanvaCanva– QuozioQuozio– ReciteThis!ReciteThis!– PowerpointPowerpoint

• Illustrate posts with your Illustrate posts with your own photography or royalty-own photography or royalty-free images, backgrounds or free images, backgrounds or wallpaper.wallpaper. AmplifyAmplify

Video ToolsVideo Tools• Vine, Instagram for “Vine, Instagram for “you you

are there”are there” video/photos video/photos• Camtasia & ScreenFlow for Camtasia & ScreenFlow for

“how to” “how to” desktop demosdesktop demos• Animoto for professional Animoto for professional

30 second 30 second brand videos brand videos • Google Google HangoutsHangouts, SKYPE, , SKYPE,

oror GoToMeeting GoToMeeting