Creating YOUR Digital Identity

Your Digital Identity Because ‘Every One of You is a Media Company’ Gary Vaynerchuk

@garyvee

Ladies’ Lunch Series- Jan 2014 Tolagbe Martins @tolasol

Ego-Surfing- A must

! Egosurfing (also Googling yourself, vanity searching, egosearching, egogoogling, autogoogling, self-googling) is the practice of searching for one's own name, pseudonym, or screen name on a popular search engine in order to review the results. (Sean Carton)

Who are you online?

!  So much of your identity is now about what can be found online.

!  Your social networks are about much more than your ‘other life’

!  This is how your ‘Loose Connections’ will find you and research you before making that first contact.

Playing the Part

!   Beginner !   LinkedIn-Formal

!   Facebook- A social mixer (bridal shower/ dinner party)

!   Twitter- a cocktail party – conversation series. You can mingle, interject and ENGAGE.

! Instagram- pictorial, infographic- great for creatives- great way to get show

!   Intermediate !   YouTube/Vine/Keek- “Broadcast Yourself ” performance art,

the equivalent of giving a speech or presentation. Great for demos and practical work

Resources & further reading

! http://www.marketingprofs.com/articles/2014/24104/personal-branding-trends-for-2014-part-1

! http://smallbiztrends.com/category/social-media

! http://www.bitrebels.com/category/social/

!   http://www.fastcompany.com/