Creating Your Content

Where do your customers and prospects find the information they

need?

From you or your competitors?

Consumers today solve problems by finding information on their own.

• Search engines• Online news sites• Credible blogs• Company web sites

And they bond with useful sites.

I’m Bill Donovan

I help companies create useful information for people most interested

in reading it.

Your Company

Your Clients Your Prospects Your Employees

Companies have become publishers as well as experts in their own fields.

• Web sites• Blogs• White papers• Annual reports• eMagazines• Videos• Case studies• Microsites• eNewsletters• Podcasts• Social networking sites

But they aren’t experts at creating content.

Social media is intriguing . . .

But what’s your content?

Your customers are readers. What do they need to know?

• You can connect the knowledge in your organization to the needs of your audience.

• With compelling print and online content, demonstrate the expertise of your firm’s professionals.

• Make your company a valued and trusted resource in your field.

I create that content.

My background is in business journalism.

(Property of the NY Times)

Since 2000 I’ve worked with some great companies and nonprofits.

• Merrill Lynch• CIBC World Markets• Burnham Funds• Microtech Staffing Group• Assette • Groove Networks (Microsoft)• Disabled American Veterans• Johnson & Wales University

I still approach my work much like a reporter.

• Know your readers.• Develop good story ideas.• Thoroughly research the topic.• Interview appropriate experts.• Write engaging and compelling text.

If you’re ready to . . .

• Strengthen your connection to customers• Share your expertise with prospects• Establish yourself as a thought leader• Tap the unique knowledge within your

company• Create content that others will value

Let’s talk.

781.741.8182www.donovanpublishing.net

28 South StreetHingham, MA 02043