CREATING THE FUTURE OF ADVERTISING AT RTL GROUP...31 radio channels +6 FTA . channels added since 2013 +10 Pay-TV. channels added since 2013 +2 radio ... Programmatic . linear TV.

Entertain. Inform. Engage.

December 2018

CREATING THE FUTURE OFADVERTISING AT RTL GROUP

1 RTL Group at a glance

2

Agenda

2 ‘Total Video’ strategy

2

RTL Group at a glance

3

A leader across broadcast, content and digital

Leading broadcasterin Europe

Leading global TV entertainment producer

Leading European media company in online video

X% 2017 audience share in target group

#% Broadcaster position in country

36.9% #1

28.5% #1

22.3% #2

31.1% #1

28.5% #2

31.2% #1

28.6% #2

Leading onYouTube

Leading catch-upTV offers

Top 5 video advertising sales

platforms

RTL Group at a glanceEurope’s leading free-to-air broadcaster…

Source: published full-year results* Converted at an exchange rate of £1.00 to €1.1415

1.7

2.1

3.6*

3.6

4.1

6.4

0 1 2 3 4 5 6 7

FY 2017 REVENUEin € billion

4

RTL Group at a glance

5

… with wide reach and strong content production …

With operationsin 30 countries,creating 12,500 hoursof TV programming a year

Producing number oneprime-time shows for major broadcasters in almost every major TV market in the world

Distributing more than20,000 hours of content

in over 200 territories

Over 400 titles onair or in production

at any one time

RTL Group at a glance… and one of the global leaders in online video

6

#1 MPN in EU #1 MPN Event in EU – Videodays

Europe’s leading branded content network

Unmatched global reach & consistent growth

Influencer marketing with data / retargeting expertise

#1 MPN in Nordics

Unique direct salesteam for branded content

#1 in fashion and beauty

#1 MPN globally

#1in NorthAmerica

#1in Europe

#1in Nordics

Strategy

7

‘Total Video’ is at the heart of our consumer and brand-centric strategy

7

LINEAR

TV

Nurture

NON-LINEAR

Total Video

Expand

CONTENT

Total Video

Grow

Total Video

TECH & DATA

Scale

Financials 2017Digital: a very dynamic third strategic pillar

DIGITAL REVENUEIn € million

3.5x

+23%YOY

2013 2014 2015 2016 2017

295

508670

826

233

Source: Internal figures.1. Divimove: revenue included in 2017, not 2016.

+22.4%1

+23.2%

+33.2%

TOTALVIDEO

On track to achieve digital revenue goal of 15% by 20204.0% % of total RTL Group revenue 13.0%

8

1 RTL Group at a glance

9

Agenda

2 “Total Video” strategy

9

Strategy

10

‘Total Video’ is at the heart of our consumer and brand-centric strategy

10

Total Video

Total Video

Total VideoTV

TECH & DATA

Leverage ad-tech and data driven

monetization

LINEAR

LeadingEuropean FTA

CONTENT

Growingdrama catalogue & digital

brands

NON-LINEAR

ExpandingVOD and MPN position

28.4% #1

32.3% #1

35.2% #1

23.5% #2

29.7% #2

34.3% #2

11

Linear broadcast – portfolioWe are continuously optimizing our families of linear channels…

27 FTA channels

33 Pay-TVchannels

31 radio channels

+6 FTA channels

added since 2013

+10 Pay-TVchannels

added since 2013

+2 radio stations added

since 2013

#X

Note: Market share refers to Group view* TG 14-59, all day, in %

Position X% 2016 market share in target demo

Linear broadcast – TV consumption

12

…to manage the continued usage decline across core markets

Total demo

HY ’16 HY ‘ 18

209

224229

196

Commercial demo

CAGR

Viewingtime

Net reach and viewing time 1 per target demoTop 3 EU, daily net reach in %, Viewing time in avg. min. per day

70% 69%Reach

66%65%

Germany France Netherlands

HY ‘17

226

200

69%

65%

CAGR

HY ’16 HY ‘ 18

226

224228

210

78% 75%

77%74%

HY ‘17

227

222

76%

77%

HY ’16 HY ‘ 18

158

155175

134

74% 70%

75%71%

HY ‘17

164

145

72%

72%

-1%

-4%

-1%

-2%-2%

-0.4%

-5%

-1%

-8%

-6%

-8%

-6%

SOURCE: Source EuroData, and RTL business units for Linear TV+DVR viewing time1) Commercial demos are 14-59 for DE, housewives under 50 for FR, 25-54 for NL; total demos are 3+ for DE, 4+ for FR, 6+ for NL

-1% 0%

-2%-0.3%

-2% -2% -3% -3%

-4%-1%

CAGR CAGR CAGR CAGR

-1%-3%

Focus: expanding the total video offering

13

Our strategy for the ‘Total Video’ world

Accelerate scripted content production

TOTALVIDEO

Grow ad-tech, leverage data

Strengthen long-form VOD

03NON-LINEAR TECH & DATA CONTENT01 02

Expand multi-platform capabilities

Continue to invest in digital brands

1.6$

0.8$

Agency

1.0$

Ad spend PublisherDMP /Data

sources

DSP

0.6$

Adexchange

0.2$

SSP

5.8$

10$

14

Simplified

Strategic priorities – Grow ad-tech, leverage data ow ad-tech, leverage dataInvested in ad-tech to control monetization and connect to demand directly

Importance of tech in mediaSplit of ad spend across advertising value chain

Provide most valuable offer to our clients

Maintain control of data/ consumer insights

Avoid dependencies on 3rd parties

03 Tech & data

Strategic priorities – Grow ad-tech, leverage data ow ad-tech,

15

Prepared for digitalization of TV – covering ‘Total Video’ advertising journey

RTL GROUPINVESTMENTS

NON-LINEAR PC / Mobile

LINEAR TV / Set top boxes

Household level targeting

(linear)

Still in pilot phase

Programmatic linear TV

Over the Top Addressable TV

Cross-screen Optimisation

ProgrammaticOnline Video

03 Tech & data

Strategic priorities – Grow ad-tech, leverage data ow ad-tech,

16

Early-mover in offering innovative solutions for premium video sales…

NON-LINEAR PC / Mobile

LINEAR TV / Set top boxes

Household level targeting

(linear)

Programmatic linear TV

Over the Top Addressable TV

Cross-screen Optimisation

ProgrammaticOnline Video

Audience-based linear TV buying15.4m devices > 40 % of mkt

HbbTV addressable TV (OTT)Premium VOD Live TV Live Sports

Zip-code level targeting

Premium connected TV (OTT)

+20-25% +40-50% +75%CAGR ‘17-19*

* US market based on McKinsey estimations

03 Tech & data

…coupled with customer-centric sales house expertise in core marketsStrategic priorities – Grow ad-tech, leverage data ow ad-tech,

17

DIGITAL

FTA TV

TECH

SALES

Mass reachacross audiences and countries

Best-in class tech assets

Cross-screen optimization

…premium inventory and tech …offers to our partnersLeading Pan-EU footprint...

03 Tech & data

SpotX EU (smartclip)

18

Case Study: addressable TV ad server

Time-basedGeo-based Device-based Context-basedCurrent activity: contextual targeting

Vision for tomorrow: individual targeting

Addressable TV

One-to-One

Tech

Clypd

19

Optimise linear TV monetisation for demand and supply

Clypd

Enable audience-based linear TV sales, offering 70+ cable network channels in US

Offer workflow automation, data-enhanced decision and provides media partners with tools to manage sales

Empower sales teams to access new types of demand

Strategic play

Bridge TV and digital supply

Enhance forecasting and audience data insights

Leverage our assets and total video approach

Tech

Videoamp

20

Unify audiences across devices and optimises ad spending

Videoamp

Unify audiences across devices & optimizes cross-screen monetisation

Connect TV data from 33 million U.S. set-top boxes

Drive return on ad spend for cross-screen advertising working off of a unified data set

Strategic play

Offer holistic cross-screen audience buying (deduplicated TV/Online)

Give privileged access to premium inventory

Opportunity to expand presence of Videoamp in Europe

Tech

Looking forward

21

More organic growth initiatives across all our main businesses

21

Expand local video-on-demand services

Continue push into scripted drama

Build global MPNs and ad-tech stack

BROADCAST

CONTENT

DIGITAL

Re-inventing RTL’s pioneering spirit

22

THANK YOU