Creating the E-Business - site.iugaza.edu.pssite.iugaza.edu.ps/rshaban/files/Creating-the-E-Business-Syllabus.pdf · Creating the E-Business by Rafat Abushaban: Orientation 1 Creating

1Creating the E-Business by Rafat Abushaban: Orientation

Creating the E-BusinessClass of 2015

2Creating the E-Business by Rafat Abushaban: Orientation

Rafat AbushabanMSc. Business IT Systems

Business Development Specialist

BCS: Committee Member and Country Coordinator

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http://site.iugaza.edu.ps/rshaban/

[email protected]

rafat.abushaban

3Creating the E-Business by Rafat Abushaban: Orientation 3

Warning

• Interactive• Mind your English terms • (or Arabic for that matter)• Do take notes

4Creating the E-Business by Rafat Abushaban: Orientation

ي نفسك وفكرتك/عرف

“The Two Sentence Advantage”Credit goes for June Campbell, owner of Nightcats Multimedia Productions*

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5Creating the E-Business by Rafat Abushaban: Orientation

Course Structure

• The module is taught in the following parts:

• Part A- Foundations of E-Business (10 Hrs)Its fundamentals, infrastructure and environmentKey terms: E-environment, E-tailing, Internet Consumers, B2B, B2C, B2B2C

• Part B- Strategy and Components (10 Hrs)Linking E-Business to other business components Key terms: E-business strategy, E-channels strategy, Online Value Proposition

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Course Structure

• Part C- Applications (4 Hrs)Key terms: Customer Relationship Management CRM, Enterprise Resource

Planning ERP, M-Commerce

• Part D- Implementing an E-Business (Project- 6 Hrs)

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Learning Outcomes

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On completion of this Course, students should be able to demonstrate knowledge of:

1. The Principles of E-Business models, the context and infrastructure that enables (and constrains) them.

2. Components, applications and the strategy that coheres E-Businesses

3. The role of e-Business ideas and strategies as components in existing businesses

4. How to go about creating own e-Business, determining an appropriate e-business model and considering risks such as security

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Assessment

The assessment breakdown will be:

Attendance . . . . . . . . . . . . . . .10%

Coursework assignments . . . . 20 %

Course Project . . . . . . . . . . . . . 35%

Written Exam . . . . . . . . . . . . . .35%

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Coursework

• What is this?

• Individual vs. Group

• Mind the typing errors and grammar

• Be prepared to present and discuss it

• NO PLAGIARISM is tolerable

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Plagiarism

• Copy and paste

• No Referencing

• Using non-authoritative sources

• NO WIKIPEDIA!

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Groups

Group learning is a principle in this course

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Let’s form our Groups

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• Design and Media

• Gaming

• Photography

• Web

• Community

Topics that you find interesting

•Education•Environment•Health•Food•Technology (SW, HW)

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Select Bibliography

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• Chaffey, D. (2011), E-Business and E-Commerce Management (4th or 5th Edition), FT Prentice Hall

• Kamel, S. (2006), Electronic Business in Developing Countries, Idea Group

• Napier, H. et. al (2006), Creating A Winning E-Business (2nd Edition), Thomson

• Hamel, G. (2000), Leading the Revolution, Harvard Business School Press