WWCMA January 2012 Event: Creating the Culture of Wellness. This presentation explains the history of the culture-based approach and why a supportive culture is important. It also defines culture and its dimensions.
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1. Creating the Culture of Wellness
2. The culture-based approach has a thirty-year track record of
delivering outstanding results. Productivity Worker increased
income 200% tripled Turnover Racism dropped by was 25%
overcome
3. Recent Culture and Leadership FindingsOf 303 organizations
that completed the U.S. based HealthManagement Research
Organizations Scorecard by Juneof 2010, just 25% reported that
their senior leadership andculture were very supportive of their
employee healthmanagement strategy. 66% of organizations with
strong leadership and cultural support reported improvements in
health risks, compared with only 26% of organizations with little
or no support. 50% of organizations with strong leadership and
cultural support reported a net positive impact on medical trend,
versus only 14% of organizations with little or no support.See
www.the-hero.org for further information
4. A Wellness Culture Means that SocialNetworks Support Healthy
LifestylesFor better and for worse health behaviors spreadfrom
person to person. The behaviors investigatedso far are: Healthy
Smoking Eating Physical Alcohol Activity Abuse HappinessSource:
Framingham Heart Health Study 1971 2007 of 4,439 friends, familyand
neighbors sited in Connected: The Surprising Power of Our
SocialNetworks and How They Shape Our Lives by Nicholas A.
Christakis andJames H. Fowler, New York: Little, Brown and Company,
2009.
5. A Wellness Culture Makes Wellness Programs Work A culture
reaches thehard-to-reach A culture of healthmaintains
healthybehavior A culture of healthincreases lifestyle-change
success
6. Employees Are Attempting Lifestyle Change Last Years Goals
Attempted at Least One Goal54% Lose weight50% Eat healthier44%
Increase physical activity No 18%22% Manage stress18% Improve
social relationships5% Stop smoking2% Address alcohol or other drug
abuse problems Yes 82%14% Other lifestyle goal
7. Employees Plan to Attempt Lifestyle Change Next Years Goals
Planning to Pursue at Least One Lifestyle Change Goal56% Eat
healthier54% Lose weight No 16%45% Increase physical activity25%
Manage stress18% Improve social relationships5% Stop smoking2%
Address alcohol or other drug Yes 84% abuse problems14% Other
lifestyle goal
8. Few Lifestyle Goals are Fully Achieved Very Successful 16%
Not Successful 21% Moderately Successful 63%
9. Each year, the vast majority of peopleattempt wellness
goals. Few succeed.
11. Cultural ValuesIn a wellness culture,having healthy
peopleis a top-tier priority.
12. Attitudes Towards Wellness
13. Wellness Value Proposition Saving lives and reducing
illness Increasing productivity Controlling disability/illness care
costs Making our organization more attractive to employees and
customers Raising organizational pride and spirit Caring for the
health of our children Staying true to our history of being a
strong and caring organization A healthy way to compete
14. Cultural NormsIn a wellness culture,healthy lifestyles
arethe way we do thingsaround here.
15. Healthy Lifestyle Norms Be physically Eat a healthy Be safe
active diet Avoid Socialize withtobacco, alcohol Use preventive
friends and and other drug medicine family abuseSleep at least 7
Practice stress Maintain a hours per day management healthy
weight
16. Cultural Touch PointsIn a wellness culture,formal and
informalpolicies and proceduresmake the healthy choicethe easy
choice.
17. Cultural Touch Points1. Modeling2. Rewards and
Recognition3. Push-back4. Recruitment and Selection5. First
Impressions and Orientation6. Learning and Training7. Traditions
and Symbols8. Communication9. Relationship Development10. Resource
Commitment
18. Free Transportation
19. A Real Break
20. A Farmers Market at the Worksite
21. Peer SupportIn a wellness culture,people effectivelysupport
each other inachieving their lifestylegoals.
22. Health and Wellness Programs That Foster Peer Support Team
sports Support groups Wellness mentor, peer Group participation
support and wellness games and challenges buddy initiatives Open
enrollment to Educational content family and self-help programs
members, housemates that recommend peer and/or friends
involvement
23. Cultural ClimateIn a wellness culture,people work and
playwell together.
24. ClimateSense of Community
25. Relationships Enhance WellnessOur social connectionsare
important inaddressing morbidity,mortality, recoveryfrom illness
and qualityof life.
26. A Good Climate Enhances Business OutcomesGood relationships
enhancebusiness outcomes by: Increasing knowledge sharing
Increasing thoughtful action Lowering transaction costs Lowering
employment costs
27. Systematic and Systemic Change What steps are required in
orderSustainability PHASE IPreparation Involvement PHASE II
Integration to PHASE III PHASE IV plan and design? Analysis Set
Objectives Develop Leaders Align Cultural Touch Points Evaluate
Introduce the Progress Vision of the New Culture to Celebrate
Success All Levels Renew and Extend
28. Leadership Skills forCreating a Wellness Culture Share the
Serve as wellness role models vision Align Monitor cultural
progress touch and points celebrate success
29. Peer Support Skills for Health Help with Establishing Trust
Setting Goals Identifying Role Models Eliminating Barriers to
Change Locating Supportive Environments Working Through Relapse
Celebrating Success
30. Supporting Household Wellness Champions Create a Align
shared cultural wellness touch vision points Mobilize Strengthen
peer the cultural support climate
31. Wellness Culture CoachingWellness Culture Coaching Skills
Making the case for wellness cultures Conducting quantitative and
qualitative culture analysis Developing wellness leadership
Mobilizing peer support Mobilizing household and family support
Integrating culture change into individual coaching and wellness
program design
32. Together We Can Create Own Wellness ZonesThere are places
wherepeople live happier, healthierand longer lives: In Sardinia,
Italy In Okinawa, Japan In Loma Linda, USA In Nicoya, Costa
Rica