CREATING TALKABLE BUSINESS by Sumardy

WHY SMALL BUSINESS NEEDS SOCIAL MEDIA

CREATING TALKABLE BUSINESS

SUMARDYCEO of Buzz&Co

Word of Mouth Agency

the businessof socializing

we are in

Why I wanted to sell Tupperware

• Tupperware is a name that EVERYONE knows!• The products sell themselves• The products are lightweight & durable• I always wanted to have my own business, but

never had the funds to start one.–Through Tupperware you are an independent sales

person, you work when you want!• Of course last but not least, the extra money and

free products.

• In 1946, Mr. Tupper introduced Tupper Plastics™ brand products to the American consumer and began marketing them in department stores as well as by catalog. Tupper's first consumer plastic products were the Bell Tumbler and Wonderlier® Bowl

Earl Tupper

Earl Tupper

• The products were displayed and very often sat for a long time on store shelves. Why? There was no one teaching consumers about the unique features of the product and how to work the now-famous seal. Mr. Tupper had the genius for creating Tupperware, but he had no idea how to get people to buy it.

Brownie Wise

• A friend gave Brownie her first set of Tupperware bowls purchased at a hardware store.

• It took Brownie three days to figure out how the seal worked.

• But once she did, she began to show others the products and became excited about the potential of this product line.

Tupperware Party Facts

• A Tupperware party starts about every 2.2 seconds.

• More than 100 million people attend a Tupperware party each year around the world.

Brownie Wise

• She then thought about connecting the product line to the party plan, a method of selling that had recently been introduced to Stanley Home Parties where she worked.

Brownie Wise

• Brownie Wise wrote to Earl Tupper in Massachusetts and announced that she wanted to sell Tupperware products on the home party plan. Earl Tupper had no idea what Brownie was talking about, but sent her a product price list and full permission to sell, sell, sell! And sell she did! In 1949 she was selling more Tupperware than any other distributor.

Brownie Wise

• In 1951, Tupperware was officially pulled from retail stores and Brownie Wise was hired as Vice President and General Manager for the new Tupperware Home Parties.

Influential 1999 Influential 2009

influence

friends/family

influence

social media/online reviews

friends/family

People Talk to Other People

Marketing ProcessHow Social Media Change It!

Pregnancy is FUN

Pregnancy is FUN

WHY AND WHAT PEOPLE TALK?

let me tell you.....

a talkable small business

TALKABLE BUSINESS

IF NOBODY TALK ABOUT

YOUR BUSINESSIT’S BORING!!!!!

Social Media Amplify It!

Influential 1999 Influential 2009

influence

friends/family

influence

social media/online reviews

friends/family

People Talk to Other People

the businessof socializing

we are in

@sumarketer

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