#C2C16 Creating Tactical, Buyer Focused Content To Drive Results Caitlin Ridge, Director of Communications Lattice Engines
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
#C2C16
CreatingTactical,BuyerFocusedContentToDriveResults
CaitlinRidge,DirectorofCommunicationsLatticeEngines
#C2C16
AboutMe
DirectorofCommunications
#C2C16
#C2C16
OurProcess
Ideation
Planning
Creation
Distribution
#C2C16
GettingtotheIdeaCourtesyofDigishare360
#C2C16
GettingtotheIdea
#C2C16
PlantheWork
#C2C16
#C2C16
• DemonstratethevalueofLattice• Rallyinfluencers
PlantheWork
#C2C16
• Completetheworkquicklywithafreelancer
• Tapintointernalmindshare
WorkthePlan
#C2C16
• Blogpost• Emailblast• Workinto
nurture• Salesenablement• Socialmedia• Retargeting• PR
It’sabouttheMarketing
#C2C16
ResultsOver1,200downloads
Over$200kinpipelineinfluenced
#C2C16
Questions?
#C2C16
Related Documents
