Creating Synergies to Connect to the Connected Consumer Melanie Nuce, GS1 US 6 May 2015
Creating Synergies to Connect to the Connected Consumer Melanie Nuce, GS1 US
6 May 2015
© 2014 GS1 US ALL RIGHTS RESERVED
CUSTOMERS ARE DEMANDING AN ALWAYS-ON,
OMNI-CHANNEL SHOPPING AND FULFILLMENT EXPERIENCE
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Customers shop anywhere, anytime; leveraging technology to obtain products
cheaper and faster
FOUR KEY PILLARS OF A SUCCESSFUL
OMNI-CHANNEL STRATEGY
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INVENTORY
VISIBILITY
WEB-READY
PRODUCTS
PREDICTIVE
ANALYTICS
FULFILLMENT
STRATEGY
PILLAR #1: INVENTORY VISIBILITY
The ability to track and trace items within the store and throughout the inventory cycle
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INVENTORY
VISIBILITY
KEY COMPONENTS:
• Item identification
• Focus on EPC-enabled RFID
• Supplier tagging back to the source
• Partnerships with third-party logistics
providers
PILLAR #2: WEB-READY PRODUCTS
Making a product “Web – Ready” from a marketing standpoint
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WEB-READY
PRODUCTS
KEY COMPONENTS:
• Data accuracy and completeness
• Data attribution
• Improve item setup speed and reduce
labor intensiveness
• Images
• Online search management
PILLAR #3: FULFILLMENT STRATEGY
Building out the processes, technologies and physical infrastructure to support an
omni-channel strategy
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KEY COMPONENTS:
• Thinking about assets
(facilities and inventory) differently
• Third-party providers
• Demand forecasting and fulfillment /
Demand shaping
• Mobile management
(Web enabled search, etc.)
FULFILLMENT
STRATEGY
PILLAR #4: PREDICTIVE CUSTOMER ANALYTICS
Leveraging big data to analyze current and historical facts and better understand and
predict shopping patterns
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PREDICTIVE
ANALYTICS
KEY COMPONENTS:
• Standard descriptors & data governance
• Targeted promotions
• Personalization
• Impact of stock-outs on analytics
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GS1 US Overview
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© 2014 GS1 US ALL RIGHTS RESERVED
110+ Member Organizations
Serving Business Around the
World
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WHEN THERE’S NO GLOBAL STANDARD….
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GS1 Standards are the global
language of business —
a language for identifying, capturing,
and sharing information automatically
and accurately,
so that anyone who wants that
information can understand it, no matter
who or where they are.
© 2014 GS1 US ALL RIGHTS RESERVED
THE GLOBAL LANGUAGE OF BUSINESS
GS1 Standards
Identify GS1 Identification Numbers
Companies, Products, Locations,
Logistics, Assets, and Services
Capture GS1 Data Carriers
Barcodes and EPC-enabled RFID
Share GS1 Data Exchange
Master Data, Transactional Data,
and Physical Event Data
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FOCUS AREAS AND KEY INDUSTRIES
FOCUS AREAS
• Omni-Channel & E-Commerce
• Data Quality & Data
Management
• Inventory Efficiency
• Product & Location
Identification
• Traceability & Safety
KEY INDUSTRIES
• Apparel & General Merchandise
• Foodservice
• Fresh Foods
• Healthcare
• Retail Grocery
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OUR VALUE TO INDUSTRIES AND COMPANIES
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© 2014 GS1 US ALL RIGHTS RESERVED
SOLVING INDUSTRY NEEDS
Industry
Problem /
Opportunity
Requirements Solutions Adoption
& Usage
GS1® helps industry
identify a problem
or opportunity and
organize to solve it
GS1 helps industry
define their needs
/goals and create
adoption plans
GS1 develops:
• Standards
• Guidelines
• Tools
• Readiness Programs
• Education & Training
GS1 measures
how industry adopts
and uses standardized
technology
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© 2014 GS1 US ALL RIGHTS RESERVED
GS1 US APPAREL AND GM INITIATIVE
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© 2014 GS1 US ALL RIGHTS RESERVED
CONTACT INFORMATION
Melanie Nuce
Vice President, Industry Engagement
Retail Apparel and General Merchandise
GS1 US
TEL +1.303.655.8640
EMAIL [email protected]
WEB www.GS1US.org/Apparel
Connect with the GS1 US community
on:
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