© 2013 by Strategic Business Insights. All rights reserved. Creating Strategy For An Uncertain Future January 31, 2013 Dave Button Vice President [email protected] www.strategicbusinessinsights.com
© 2013 by Strategic Business Insights. All rights reserved.
Creating Strategy For An Uncertain Future
January 31, 2013
Dave ButtonVice President
www.strategicbusinessinsights.com
1
SBI’s Consulting Is at the Front End
SBI
Scope Assess Develop Execute Operate
Value Leverage
(Typical Project Management Process)
2
The Future is Uncertain
There’s Too Much Information
Analysis, Strategy, and Plans Must Lead to Action
Strategic Roadmaps Help Navigate the Future
Look for Synergies
Action Roadmaps
Signposts
Our Philosophy
The Future is Uncertain
4
The Future Is Uncertain and the External Environment is Beyond our Control
• In the face of an uncertain future, the best one can do is— Consider a range of possible external developments
(Scenarios)— Evaluate your options (Strategy Initiatives)— Decide on a course of action (Strategic Roadmaps)— Monitor what actually goes on (Signposts)— Adjust as appropriate
• Scenario Planning and Strategic Roadmaps cover the uncertainty surrounding the most important strategic issues governed by the external environment.
5
Scenarios are Designed to Address Future Uncertainty
• A few different scenarios provide a sound basis for addressing uncertainties in the external environment.
• Single point estimates, including most likely cases, don’t work.
Possible External Environments
Scenario A Scenario B
Scenario C
Single-PointForecast
6
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Scenarios are written descriptions of how the future will unfold with emphasis on the forces and dynamics that are relevant to the strategic issues. . .
. . . Supported by detailed tabulations and other supporting materials
Drivers Scenario A Scenario B Scenario C
Economic Growth
Trade Relations
Market Structure
Industry Structure
Leading Competitors
TechnologicalChange
Supply &Demand
Scenarios are Stories that Describe Different Futures
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Scenario AXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
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Scenario BXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
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Scenario CXxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
There’s Too MuchInformation
8
Typical Research Findings Concerning Information
“Extracting Value from Chaos” finds that the world’s information is more than doubling every two years…growing faster than Moore’s Law (EMC)
Information is accumulating faster than any material or artifact in the world…growing at 66% per year since 1900 (TECHNIUM)
9
Decision Focus
Too Much Diverse Information Framework
Customer Priorities
Internet
Sales Channels Chip Manufacturers
Supply Capacity
EnvironmentCost of Goods Sold
Crime and Security
Public Attitudes
Design/CAD Technology
CustomerExperiences
Social PrioritiesCompetitive Structure
Use of Media
PoliticalLeaders
Work Patterns
Capital
Healthcare
New ProductsTechnology
Education andLearning
ElectronicCommerce
Populations Shifts
Price
New Media Techniques
Health of OECDEconomies
Perceptions of Risk
Privacy
IndustrializationPatterns
Corporate Demographics
Change Leader Attitudes
Value Chains
Developing Useful Intelligence When There Is Too Much Information
High ImpactLow
Uncertainty
Impa
ct
Uncertainty
High ImpactHigh
Uncertainty
Identify the most important forces and drivers that impact the Decision Focus
10
The Organization
Intelligence Systems Differ from Knowledge Systems
Knowledge systems promote efficiency (doing things well)
Intelligence systems promote effectiveness (doing the right things)
Search Search
Add
• Ask “right” questions
• Search outside of system
• Results
Intelligence System(Analysis)
• Retain “right” information
• Search inside system
Knowledge Base(Information)
11
Ask the Right Question
Decision FocusWhat products/services and supporting technologies should we develop and bring to market in order to be the leader in our industry by 2025?
This Focus helps to identify the most important information to evaluate and understand
12
Based on the Decision Focus, Identify High-Impact/High-Uncertainty Forces
High Impact, Low
UncertaintyHigh Impact,
High Uncertainty
LEVEL OFIMPACT
High
Low
HighLowDEGREE OF UNCERTAINTY
Medium to HighDEGREE OF UNCERTAINTY
IMPA
CT
These become the building blocks for developing each scenario
Medium
to High
• GDP Growth• Emerging market growth• Government fiscal policy• Trade openness• Emission regulation• Energy policies• Life cycle and
sustainability• Wireless communication
infrastructure• Water availability• Availability of critical
materials• Sensors• Advanced manufacturing• Man-machine interface• Robotics and
autonomous machines
• R&D funding and access• Customer
acceptance• Industry collaboration• Labor availability• Greater productivity• Customer operation and
management• Cost of
operation/ownership• Demographics• Innovation strategy• Capture and leveraging
date• Remote diagnosis and
repair• Service business• IP considerations
Typical High ImpactHigh Uncertainty Forces
Analysis, Strategy, and Plans Must Lead to Action
14
Issues:• Growth• Markets• Resources
Strategyand
Plans
Evaluate
Analyze
A Variety of Tools Can be Used to Create Scenario-Based Strategies
Scenarios
A
B
C
Strategy Alignment
Strategy Tables
Portfolio Selection
Threats & Opportunities
Critical Success Factors
Strengths & Weakness
Competitor Analysis
Forecasts
Outlooks Driving Forces
Influence Maps
Roadmaps Action
15
Scenario AWhat would be the threats and opportunities?
What strategies might help our business be successful?
What are the business needs?
If I were inScenario A,
then ….
Scenario CScenario B
What would be the signs towatch for?
Become Immersed in Each Scenario to Discover Strategy Alternatives
16
Strategy Alternatives are Rated Selected Based on Agreed Criteria
• Identify and prioritize key success factors by which to evaluate strategy initiatives.
• Evaluate each strategy initiative against the key success factors under each scenario.
RevenueHigh
HighManageability
ExpenditureLow
RiskLow
ImpactHigh
HighCapability
Factor Analysis Template
A B CScenariosStrategy
initiative
1
2
3
High Low
Low LowHigh Low
Strategic Roadmaps Help Navigate the Future
Example: Go from SRI to Stanford
Example: Go from SRI to Stanford
Example: Go from SRI to Stanford(Alternate Routes)
21
Strategic Roadmaps Cover More Ground than Traditional Plans
“Industry-Level” roadmaps (the landscape)• Display technology, products/services, and other business information
that surrounds the strategy• Are important for understanding competition and identifying other
external developments
Company roadmaps (Pathway or strategy)• Highlight the technologies, functionalities, products, services, and
markets that the company intends to develop• Lead to Action• Identify which external developments are critical and need to be
monitored (Signposts)• “Pathways” along with the “Industry-level” provide a basis for the
inevitable adjustments
22
The Strategic Roadmap Concept“Industry-Level” roadmaps display the overall playing field and participants Company “Pathway” roadmaps identify
the specific technologies, functional requirements, and products/services
ProductsServices
FunctionalRequirements
Technologies
Now 2 Years 5 Years
BusinessConsiderations
Need MarketCompetition
A B C
41 2 3
Pathway Milestone Signpost
A B C
“Action” roadmaps display a set of prioritized activities
ProductsServicesFunctionalRequirements
Technologies
BusinessConsiderations
Now 2 Years 5 Years
Need MarketCompetition
A B C
41 2 3
A B C
Additional Analysis
Strategy Description
•••••
B2
ProductsServices
FunctionsTechnologies
BusinessConsiderations(signposts)
Now 5 Years3 Years1 Years
B1B3
B4
P3P1
P5
T4
P2
T6T7
P4
T5T3
T2T1
Priority Actions
23
Strategic Roadmap Category Descriptions
Busine
ss
Considerations
Fina
l Market
Applications
Prod
ucts and
Services
Features and
Functio
nsRe
quire
d Techno
logies
Business Considerations give an overview of the various external conditions and factors that will influence the success of a strategy initiative.
Final Market Applications are the integrated products and services that are sold to end customers.
The component Products and Services that form part of the Final Market/Applications ultimately sold to end customers.
Features and Functions that Products and Services must embody or enable in order to be attractive in the marketplace or satisfy customer needs.
The technologies that are necessary to enable the various Products and Services, including their Features and Functions. Each enabling technology must be in place before an individual product or service can launch be launched.
“Industry-Level” Roadmap (The Possible Strategies)20202015 2025
Busine
ss
Considerations
Fina
l Market
Applications
Prod
ucts and
Services
Features and
Functio
nsRe
quire
d Techno
logies
A10A1: Platforms (Basic) A6
A2A7
A9A3
A13
A8
A4
A11
A14
A5
A15
A16 A17A12
P4P5
P2P3
P17
P24
P23
P1
P18
P6
P7P8: Real‐Time Efficiency Feedback
P10P9
P11P19
P22P14
P16P15
P29P28
P12P20
P27
P25 P26
P13
P21
P30P31
P1A
B1
B8
B6
B7
B10
B3B2: Customer Acceptance
B5B4 B9
B12
T2T3
T18: Advanced Sensors
T12 T26
T13
T1: Sensors
T9
T17T24
T23
T15
T7T6
T5: Advanced Displays
T10
T19
T20
T14
T11
T8
T4
T21
T22
T16T25
T8AT27
24T28
F1: CustomizableF3
F2
F5F4
F7
F17: Improved Efficiency
F19F13
F6 F21F18F14F10
F11F20
F8F9
F15F12 F16 F22
F23
“Pathway” (The Company’s Chosen Strategy)20202015 2025
B1
B6 B10
B2: Customer Acceptance
F5
F17: Improved Efficiency
F21F18
T2
T3 T18: Advanced Sensors
T12
T1: Sensors
T23T15
T5: Advanced Displays
T19
T20
T14
T8
T4
T21
F15
A9 A14
A15
F8
P22
P14
P16
P8: Real‐time Efficiency FeedbackP29
P30
T8A
T27
B12
Busine
ss
Considerations
Fina
l Market
Applications
Prod
ucts and
Services
Features and
Functio
nsRe
quire
d Techno
logies
25
A1: Platforms (Basic)
P15
A4
F1: Customizable
F7:
26
Roadmap Element Descriptions—Examples of Products and Services# Product/
Service Product/Service Description Features/Functions and Benefits
Final Market/ Applications
Key Technologies/ Capabilities
P6
P7
P8 Real-Time Efficiency Feedback
Visual, auditory, and tactile feedback that helps monitor efficiency on an ongoing basis
F1: Customizable; F5: F7: F8: F17: Improved Efficiency
A1: Platforms (Basic)A4:
T1: Sensors T2: T3:T5: Advanced Displays
P9
P10
P11
27
20202015 2025
Fina
l Market
Applications
Prod
ucts and
Services
Features and
Functio
nsRe
quire
d Techno
logies
F1: Customizable
F5:
F7: F17: Improved Efficiency
T2:
T3:
T1: Sensors
T5: Advanced Displays
F8:
A2: Platforms (Basic)
A4:
P8: Real‐Time Efficiency Feedback
P8: Real-Time Efficiency Feedback—Related Markets, Features, and Technologies
Look for Synergies
29
A Technology Concept Matrix Helps Identify Priorities and Hedge Technology Bets
LEGEND:
Gray boxes show the intersections of technology concepts and the products/services they support.
Yellow highlighting indicates tech concept with high leverage across products/services.
Action Roadmaps
31
“Action” Roadmaps Follow from “Industry-Level” and “Pathway” Roadmaps
“Action” roadmaps display a set of prioritized activities to implement the pathway…
…keeping in mind general project management practices
“Industry-Level” roadmaps display the overall playing field and strategy possibilities
“Pathway” roadmaps display the specific technologies, functional requirements, and products/services for a company to develop20202015 2025
Business
Considerations
Final M
arket
/Applications
Products and
Services
Features and
Functio
nsRe
quire
d Technologies
A10A1: Platforms (Basic) A6
A2A7
A9A3
A13
A8
A4
A11
A14
A5
A15
A16 A17A12
P4P5
P2P3
P17
P24
P23
P1
P18
P6
P7P8: Real‐Time Efficiency Feedback
P10P9
P11P19
P22P14
P16P15
P29P28
P12P20
P27
P25 P26
P13
P21
P30P31
P1A
B1
B8
B6
B7
B10
B3B2: Customer Acceptance
B5B4 B9
B12
T2T3
T18: Advanced Sensors
T12 T26
T13
T1: Sensors
T9
T17T24
T23
T15
T7T6
T5: Advanced Displays
T10
T19
T20
T14
T11
T8
T4
T21
T22
T16
T25
T8AT27
25T28
F1: Customizable
F3F2
F5
F4
F7
F17: Improved Efficiency
F19F13
F6 F21F18
F14F10
F11F20
F8
F9
F15F12 F16 F22
F23
20202015 2025B1
B6 B10
B2: Customer Acceptance
F5
F17: Improved Efficiency
F21F18
T2
T3 T18: Advanced Sensors
T12
T1: Sensors
T23T15
T5: Advanced Displays
T19
T20
T14
T8
T4
T21
F15
A9 A14
A15
F8
P22
P14
P16
P8: Real‐time Efficiency FeedbackP29
P30
T8A
T27
B12
Busin
ess
Considerations
Fina
l Markets
/App
sProd
ucts and
Services
Features an
dFunctio
nsRe
quire
d Techno
logies
A1: Platforms (Basic)
P15
A4
F1: Customizable
F7:
32
General Project Management ConsiderationsCovered in Initial Strategic Roadmaps
Scope Screen Design ImplementOperate
Follow-up• Enlist owner and
team• Define concept• Agree on strategic
and business fit• Document drivers
and assumptions• Describe basic
costs and benefits• Outline overall
approach• Secure approval
• Enlist owner and team
• Identify critical success factors
• Identify potential approaches
• Identify required capabilities
• Select best approach
• Prepare initial business plan
• Develop project plan
• Enlist owner and team
• Prepare preliminary design
• Identify resource requirements
• Confirm critical success factors
• Finalize business and project plans
• Develop implementation plan
• Enlist owner and team
• Finalize detailed plans
• Create procedure guidelines
• Finalize budgets and secure funds
• Execute implementation plan
• Track implementation progress
• Assign full-time management and operating responsibility
• Operate• Benchmark
performance• Perform post-
project review• Perform periodic
strategic reviews
Monitor Strategic Developments in the External Environment
33
Final MarketApplications
Technologies
Business Considerations
Monitoring/ Signpost Topics
“Action Roadmap”
Products and Services
Near-term (~2012 to 2015)
Priority Actions
Fundamental Project Management Actions
Actions Relating to:
AT52AT51 AT53
AT50: Conduct new technology development programsT1: Sensors T2 T3 T4T5: Advanced Displays T8 T8A T12
T14 T15 T20 T28
AT50: Conduct… programs
T18: Advanced Sensors T21T27
AT54
AP52AP51
AP50: Conduct new product/service development programs
P8: Real-time Efficiency FeedbackP14 P15 P16
AP53
AP50: Conduct…programs
P22P29 P30
AM7
AM8
AM1 : Establish Strategic Monitoring Capabilities
AM9
AM10
AM11
AB4AB3 AB5 AB6
AB9: Agree on business model AB10 AB11
AB7 AB8
AB1: Verify and establish Pathway AB2
Long-term (~2016 to 2025)
AA51 AA52
AA50: Conduct new market/application programsA1: Platforms (Basic) A4 A9 A15
AA50: Conduct… programs
A14
AA53
AM6: Customer Acceptance
34
Actions: Monitoring/Signpost Topics
Action # Action Name Description of Key Action Items
AM1 Establish strategic monitoring capabilities
Product/Service teams establish a monitoring system that tracks developments in the external environment related to topics of strategic interest for the Pathway :•Identify and enlist a monitoring team•Develop support capabilities (staff, tools, etc.)•Develop issues to be monitored --- Signposts
– External issues that have a significant impact on success or failure
– Signpost metrics and events specified as narrowly as possible •Develop reporting system with alerts and feedback•Revise monitoring system according to operational insights
AM2
AM3
Signposts
36
What are Signposts?
Signposts are the set of issues in the external environment that are important to monitor (because they can have a great influence on the success of the Pathway).
Signposts delineate what to watch for, and then specify appropriate threshold metrics or specific events.
Signposts are the counterpart of project milestones. They indicate progress relative to the external environment rather than internal developments. Ideally, signposts are reviewed along with project milestones.
37
Signpost Development for Customer Acceptance (Related to Advanced Displays)
Req
uire
d Te
chno
logi
esS
ignp
ost T
opic
sFi
nal M
arke
tA
pplic
atio
ns
AM6: Customer Acceptance
2012 2015 2026
P8: Real-time Efficiency Feedback
TT5: Advanced Displays
A1:Platforms (Basic)
Pro
duct
s/S
ervi
ces
T1: Sensors
Signposts are the set of issues in the external environment that are important to monitor.
Signposts delineate what to watch for, and then specify appropriate threshold metrics or specific events.
38
Signpost Development for Customer Acceptance (Related to Advanced Displays)
#Signpost
Topic DescriptionWhy is it
important?
Signposts
What to watch for? Specific EventsAM6: Customer
Acceptance:
Advanced Displays
Customer acceptance of large-screen, high-resolution displays with advanced 3D graphics processing and industry-leading user interface design.
Impacts the commercial success and timing of operator controlled systems with advanced displays, as well as, the design and development of new interfaces and supporting systems that promote overall efficiency.
• Signposts need to be as specific as possible in terms of what to watch for• Ideally, they should refer to an inflection point critical to the Market/Application
(Product or Technology) in question
39
Signpost Development for Customer Acceptance (Related to Advanced Displays)
#Signpost
Topic DescriptionWhy is it
important?
Signposts
What to watch for? Specific EventsAM6: Customer
Acceptance:
Advanced Displays
Customer acceptance of large-screen, high-resolution displays with advanced 3D graphics processing and industry-leading user interface design.
Impacts the commercial success and timing of operator controlled systems with advanced displays, as well as, the design and development of new interfaces and supporting systems that promote overall efficiency.
• Acceptance of advanced displays in automated manufacturing, aircraft, and various industrial applications
• Incorporation of 3D rendering graphics in displays
• General advances in display technology in terms of cost and performance
• Signposts need to be as specific as possible in terms of what to watch for• Ideally, they should refer to an inflection point critical to the Market/Application
(Product or Technology) in question
40
Signpost Development for Customer Acceptance (Related to Advanced Displays)
#Signpost
Topic DescriptionWhy is it
important?
Signposts
What to watch for? Specific EventsAM6: Customer
Acceptance:
Advanced Displays
Customer acceptance of large-screen, high-resolution displays with advanced 3D graphics processing and industry-leading user interface design.
Impacts the commercial success and timing of operator controlled systems with advanced displays, as well as, the design and development of new interfaces and supporting systems that promote overall efficiency.
• Acceptance of advanced displays in automated manufacturing, aircraft, and various industrial applications
• Accelerating rates of advanced display adoption in “comparable” circumstances
• Incorporation of 3D rendering graphics in displays
• Automakers introduce hardware-accelerated 3D rendering for telematics
• General advances in display technology in terms of cost and performance
• Significant breakthroughs in display cost and performance, e.g. 25% cost reduction from leading vendor
• Signposts need to be as specific as possible in terms of what to watch for• Ideally, they should refer to an inflection point critical to the Market/Application
(Product or Technology) in question
Appendix
42
Summary of a Scenario/Strategy/Roadmap Project
Strategic Initiatives from Strategy Master Table
3 Scenario Stories and Force Table
High Impact ForcesThe External Environment
Pathway
Strategy Initiatives Rating Across the 3 Scenarios
Industry Roadmap
Actions
Selected Initiatives
Concerns:•Academic•Research•Clinical Practice
Decision Focus: What programs and innovations in medical education, research, and clinical practices should be catalyzed in order to enhance the overall growth, effectiveness, and impact of radiology on patient health over the next 5-10 years?
Level of Impact
Medium
Degree of Uncertainty
High Impact Low
Uncertainty
High Impact High
UncertaintyHigh
Low
High MediumLow
Level of Impact
Medium
Degree of Uncertainty
High Impact Low
Uncertainty
High Impact High
UncertaintyHigh
Low
High MediumLow
Product Service Provider Target Location Technology
Skills Source
Quality Clinical Quality metrics for national radiology standards 336, 510
Research outcomes data correlation service 398
SCARD Radiologists U.S. Academic medical centers
Reimbursement
"Patient f irst" culture
Quality control tools
Designing metrics - performance, quality
Internal development
Government approvals
Improved patient care/outcome
Standards for imaging in care pathw ays 466
Promotion of radiology quality and benefits 455
Academic radiology departments
Mid-levels NIH Pay for performance, qualtiy
Alliance w ith insurers
Smart image processing
Data analysis Consultants New payment/reimbursement codes
Low er radiation exposure
Updated standards database for radiology equipment 482
Quality control for non-radiology interpretation 530
Academic medical centers
Insurers Establising a brand
Appeal to patients to demand quality
Comparative effectiveness studies
Service quality control
Standards setting organizations
Funding (NIH)
Reduced liability
Radiology best practices alignment / consolidation 317
Rating service - radiologists, data quality, equipment 305, 365, 381
Clinics CMS (new )
Data analytics softw are/ harw are
Personal performance measurement
PR, marketing, advertising f irms
Variation-reduction best practices 434, 436
RBM order entry decision support service, 429, 431
Hospitals Equipment venders
Data mining Best practice analysis
Radiation dosage online system 361 366
Emergency rooms
RBMs Data bases - outcomes, practioners, etc
Best practice experience recording/capture
Comparative effectiveness studies 331, 434, 300
Primary care physicians
Low er-dose X-ray, CT etc. technology
IT integration - multiple specialties
Patients PR, marketing, advertising, logo design
Other Requirem
ents
Partnerships
Business Model
Features
Organiza-tional
Behavior
Required CapabilitiesValue Propositio
n
Domain Offer ing
Value Proposition
Domain
Offering Partnerships Business Model Features
Organiza-tional
Behavior
Required Capabilities Other Require
mentsProduct Service Provider Target Location Technology
Skills Source
Higher safety Clinical Imaging Utilization databases 441
Variation-reducing best practices advisory service, 436
SCARD Radiologists
U.S. ACR, ABR, RSNA and other radiology organizations
Establising a brand
"Patient first" culture
Data bases -outcomes, practioners, etc
Data analysis
Private sector vendrors -equipment
Government certification
Expanded leadership
Research
Home diagnostics (i.e. ultrasound) 358
Radiologists in patient advisory groups 531,534
ACR Patients Equipment mfrs
Certification
Patient and family centered care
Lower-dose X-ray, CT etc. technology
Social media
Private sector vendrors -IT, telecom
Personal health records
Reduced liability
Radiation safety protocols 344
Medical procedure compliance service 374
Government
Patients' families
Enterprise software developers e.g. SAP
Co-opetition
Centralization of utilization data
Data management
Designing metrics -performance, quality
PR, marketing, advertising firms
Low-dose imaging 337
Government agencies
Database developers e.g. Oracle
Location of and sharing of information and data
Equipment design
Standards setting organizations
Radiation dosage online system 361 366
Community of patients
Equipment venders
Data visualization
Data visualization design for untrained consumers
Other academic departments
PR campaign for radiologists to improve image 327, 383
General public
Low-dose CT
R&D
Consumers of medical information
Best practice experience recording/capture
22 strategic initiatives
Worst (=1) Average (=2) Best (=3) CommentsStrategic Impact(in 5-10 yrs)
Weak position with low or negative impact under the scenario
Positioned for survival with some positive financial/market impact under the scenario
Moves SCARD/radiology to a strong position with positive financial/market impact in the scenario
Economic Benefit to SCARD/radiology(in 5-10 yrs)
Less than 2% revenue growth/yr or narrows margin
2-5% revenue growth/yr or stable margin
More than 5% revenue growth/yr or increases margin
Fit Complicated in terms of transaction, culture, reorganization (gaps, overlaps)
Poor match with SCARD/radiology’s core competencies and technical capabilities
Straightforward in some aspects, complex in others
Matches some of SCARD/radiology’s core competencies and technical capability
Straightforward transaction, compatible cultures, minimal reorganization, fills gaps, few overlaps
Extends SCARD/radiology’s core competencies and adds key technical capabilities
Resource Expenditures
Large, immediate outlay for resources
Requires more than 20% of mgmt time, or more than 5% of budgetin next 5-10 yrs
Intermediate outlay for resources
Requires 10-20% of mgmt time, or 3-5% of budget in next 5-10 yrs
Low, long-term outlay/ requirements for resources
Requires less than 10% of mgmt time, or less than 3 % of budget in next 5-10 yrs
Risk Likelihood of success of the above is uncertain or penalty for failure is high, little flexibility in strategy for adjustments
Some likelihood of success of the above or acceptable penalty for failure, some flexibility for adjustments later
Likelihood of success of the above is high or low penalty for failure, high flexibility in strategy for adjustments
Worst (=1) Average (=2) Best (=3) CommentsStrategic Impact(in 5-10 yrs)
Weak position with low or negative impact under the scenario
Positioned for survival with some positive financial/market impact under the scenario
Moves SCARD/radiology to a strong position with positive financial/market impact in the scenario
Value add, only radiologists can do it
Economic Benefit to SCARD/radiology(in 5-10 yrs)
Less than 2% revenue growth/yr or narrows margin
2-5% revenue growth/yr or stable margin
More than 5% revenue growth/yr or increases margin
Fit Complicated in terms of transaction, culture, reorganization (gaps, overlaps)
Poor match with SCARD/radiology’s core competencies and technical capabilities
Straightforward in some aspects, complex in others
Matches some of SCARD/radiology’s core competencies and technical capability
Straightforward transaction, compatible cultures, minimal reorganization, fills gaps, few overlaps
Extends SCARD/radiology’s core competencies and adds key technical capabilities
Resource Expenditures
Large, immediate outlay for resources
Requires more than 20% of mgmt time, or more than 5% of budgetin next 5-10 yrs
Intermediate outlay for resources
Requires 10-20% of mgmt time, or 3-5% of budget in next 5-10 yrs
Low, long-term outlay/ requirements for resources
Requires less than 10% of mgmt time, or less than 3 % of budget in next 5-10 yrs
Integrated care teams and EMRs provide information on patients
Risk Likelihood of success of the above is uncertain or penalty for failure is high, little flexibility in strategy for adjustments
Some likelihood of success of the above or acceptable penalty for failure, some flexibility for adjustments later
Likelihood of success of the above is high or low penalty for failure, high flexibility in strategy for adjustments
EMRs provide information on patients
Worst (=1) Average (=2) Best (=3) CommentsStrategic Impact(in 5-10 yrs)
Weak position with low or negative impact under the scenario
Positioned for survival with some positive financial/market impact under the scenario
Moves SCARD/radiology to a strong position with positive financial/market impact in the scenario
Economic Benefit to SCARD/radiology(in 5-10 yrs)
Less than 2% revenue growth/yr or narrows margin
2-5% revenue growth/yr or stable margin
More than 5% revenue growth/yr or increases margin
Depends on radiology being the driver
Fit Complicated in terms of transaction, culture, reorganization (gaps, overlaps)
Poor match with SCARD/radiology’s core competencies and technical capabilities
Straightforward in some aspects, complex in others
Matches some of SCARD/radiology’s core competencies and technical capability
Straightforward transaction, compatible cultures, minimal reorganization, fills gaps, few overlaps
Extends SCARD/radiology’s core competencies and adds key technical capabilities
Resource Expenditures
Large, immediate outlay for resources
Requires more than 20% of mgmt time, or more than 5% of budgetin next 5-10 yrs
Intermediate outlay for resources
Requires 10-20% of mgmt time, or 3-5% of budget in next 5-10 yrs
Low, long-term outlay/ requirements for resources
Requires less than 10% of mgmt time, or less than 3 % of budget in next 5-10 yrs
Lot of management time
Risk Likelihood of success of the above is uncertain or penalty for failure is high, little flexibility in strategy for adjustments
Some likelihood of success of the above or acceptable penalty for failure, some flexibility for adjustments later
Likelihood of success of the above is high or low penalty for failure, high flexibility in strategy for adjustments
AB1: Create an Organization and Manage the Quality Initiative
Product/Services Program
Implementation*
MonitoringSignpostTopics
Strategic Initiative Organization
2012 2013 2015
AE1: Establish Strategic Monitoring Capability
AP1: Create Organizations to Manage Each Product/Service Program
20142011
E01: Healthcare Reform
E02: Capitated Systems
E03 Competing Quality Training
E04: Ownership Locus of E-Health
E05: EMR Vendor Products
E06: Proliferation of Quality Improvement Templates (P17)
E07: Sub-Specialty View of Structured Reports (P24)
E09: ACGME Rules/Regulations (P22)
E10: ACR Profit Model/Mission
E08: M&A of Healthcare Systems
P20: Dieter’s Can’t Miss List
P04: Radiology K.P.I. Registry& Dashboard (Rad-Dash)
P03: “How-To” Manual for Residents’ Rotation
P22: LEAN: Translate TPS for Radiology
P17: Compendium of Quality Templates
P24: Structured Reporting
P12: TimeSurvey Tool
Signpost DevelopmentTe
chno
logi
es/
Capa
bilit
ies/
Feat
ures
Criti
cal E
xter
nal
Cons
ider
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nsPr
oduc
ts/S
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P10: E-Journal: Trends in Radiation Safety
P20: Dieter’s Can’t Miss List
P04: Radiology K.P.I. Registry& Dashboard (Rad-Dash)
P09: E-Journal:Operations Metrics
P06: Z-Vision
P01: Multi-Platform Freeware Tool
P03: “How-To” Manual for Residents’ Rotation
P22: LEAN: Translate TPS for Radiology
P15: No Faculty Left Behind
P18: Decision Support Request for Proposal
P17: Compendium of Quality Templates
P24: Structured Reporting
P19: E-Journal:Quality Med Portal
P08: E-Journal:Operations Metrics
P11: E-Journal:IR Complications
P21: Peer ReviewDeluxe
P16: Six Sigma Project Template
P14: Certificationin Quality
P07: RadQual and Safety Recurrence
P13: RadiationAccel Yardstick
2012 2013 2014
P05: Quality Gap Corrector
P02: Master’s Degree:Rad. Safety & Quality
P12: TimeSurvey Tool
P23: DeiterReport
T01: Web Site Manager & IT Tools
T02: Software Designer/Programmer
T03: Access to Data
T04: Interface IR Complications DB
T05: Online Education & Testing
T06: Technical Publishing
T07: Operational Dashboard Interface
T08: Software Tools
T09: Web-Based Quality Consensus
T10: Rad. Dose Team (E-Journal)
T11: Dashboard: Mgmt Reporting
T12: Software/Team for Peer Review DBs
T13: E-Tools for Mentor Contacts System
T14: Project Manager forMeasuring Time to
Dx or Treatment
T15: Team to Translate LEAN for Radiology
T16: Six Sigma
T17: Team to Define Radiology Needs Report
T18: Integrated Educational DB
T19: Technical Publishing, Process Maps
T20: Decision Systems
T21: Technical Publication, Editorial Function
T22: Guide for Utilization Mgmt
T23: Standardization for Reports
T24: Consensus Panel
E01: Healthcare Reform
E02: Capitated Systems
E03 Competing Quality Training
E04: Ownership Locus of E-Health
E05: EMR Vendor Products
E07: Sub-Specialty View of Structured Reports (P24)
E09: ACGME Rules/Regulations (P22)
E10: ACR Profit Model/Mission
E08: M&A of Healthcare Systems
E06: Proliferation of Quality Improvement Templates (P17)
Tech
nolo
gies
/Ca
pabi
litie
s/Fe
atur
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gnpo
st T
opic
sPr
oduc
ts/S
ervi
ces
2013 2014 20152012
P203: Subspecialty Academic
Tele-radiology
T208: Cloud-Based Image/Report ExchangeT209: RIS/PACS Face Time
T203: Web-based Technology
E202: Healthcare Reform (all)E208: Patient-Centered Medical Home (P203)
Signpost topics are the set of issues that are important to watch. They may apply to all Product/Service programs within the pathway, or be particular to a given Product/Service.Signposts are created by delineating what to watch for, and then specifying appropriate threshold metrics or specific events.# Description Why it is important What to watch for
E202 Capitation and Pay For Performance
As revenue dries up, opportunities for generating additional funds from other radiology departments and healthcare delivery systems will also diminish
• Direction of Congressional voting on pay issues related to health care
E208 Local delivery of healthcare to patients from a designated source
Work outside of a system or hospital will be less easily reimbursed
• Increased focus on and penetration of gatekeepers
• Increased numbers of primary care practitioners
• Greater competition for trainers entering primary care
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SBI’s Recent Scenario Planning Engagements
For SCARD (Society of Chairman of Academic Radiology Departments)• Three planning scenarios
— Socialized Medicine— Entrepreneurialism— Freefall
• Strategy Initiatives• Roadmaps being completed
For the National Intelligence Council (NIC)• An “Energy Acceleration” scenario as a companion to ongoing scenario
research related to U.S. Climate Change Mitigation Efforts
For the National Oceanic Atmospheric Administration (NOAA)• Three scenarios
— Too Little Too Late?— Green Chaos— Carbon Junkies
• Policy initiatives• Corresponding roadmaps
http://www.ppi.noaa.gov/wp-content/uploads/2011/05/Scenarios-5-28-09.pdf
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SBI’s Recent Scenario Planning EngagementsFor a North American Telecommunications Company
• Three scenarios• Strategic initiatives
For a Chemical Company • Three scenarios
— Fractured World— Double Dip— Innovators
For several International Companies:Electronics, Autos, Heavy Equipment Manufacturer etc.
• Three scenarios• Strategic initiatives • Corresponding roadmaps
For two different departments in a major Consumer Products Company• Three planning scenarios for each department (Topics and scenario names
confidential)For a few Companies
• Update of prior SBI scenario packages