CREATING OUR OWN HISTORY - Cycling Canada Cyclisme · marketing and revenue generation to improve the ratio of non-targeted / targeted funding 4. Manage, and possibly own, event properties

www.cyclingcanada.ca

CREATING OUR OWN HISTORY2017-2020 Strategic Plan

Cycling Canada pursues world class results by enabling the development of athletes, the sport of cycling across Canada and leading high performance programs.

All Ride, Many Race, We Win!

Strategies at a glance

PERFORMANCEEnhance High Performance training environments and

improve support systems for our identified athletes.

PROFILEElevate the profile of our athletes, events,

programs and the sport of cycling IN Canada.

ORGANIZATIONAL EXCELLLENCEDevelop and maintain

best in class skills, expertise and infrastructure.

Excellence Teamwork IntegrityDiversity

mission

vision

values

RESOURCESIncrease and diversify

discretionary resources.

DEVELOPMENTWork with partners to build a national

system to enable the development of cycling.

RESOURCES

HIGHLIGHTS objectives• Partnership• Event development• Sponsor services

1. Become a ‘Best in Class’ NSF with sustainable discretionary revenue

2. Consistently exceed expectations in areas of partner activation, servicing and engagement

3. Work closely with our stakeholders and partners in the development of marketing and revenue generation to improve the ratio of non-targeted / targeted funding

4. Manage, and possibly own, event properties that drive discretionary funding

Increase and diversify discretionary resources.

ORGANIZATIONAL EXCELLLENCE

HIGHLIGHTS objectives• Capacity building• Planning and risk

management• Sharing and

cooperation• Governance

• Evolve the organization to one that is governed in alignment with the Strategic Plan

• Promote an environment where all employees want to come to work every day

• Build a strong and sustainable pipeline of governance experts & volunteers

Develop and maintain best in class skills, expertise and infrastructure.

DEVELOPMENT

HIGHLIGHTS objectives• Enhance education• Build entry points

and pathway• Deepen diversity• Increase event

capabilities• Create, deliver and

promote quality education programs

• Build entry points and pathways

• Deepen diversity/underrepresented groups

• Increase event capabilities

• Align programs, standards and education with P/TOs

• Achieve consistent quality of delivery of National and International events with increased capacity.

• Have the “best in class” coaches and officials

• Strengthen capacity and impact of our National Development programs

Work with partners to build a national system to enable the development of cycling.

PERFORMANCE

HIGHLIGHTS objectives• Retention• Quality• Support services• Pathway• Detection• Programming

• Obtain successful 2020 Olympic and Paralympic podium performances in targeted sports

• Consolidate comprehensive, sport-specific NT programs;

• Increase and develop our talent pool

• Enhance high performance Daily Training Environments across all targeted Olympic and Paralympics disciplines of cycling

• Build on Sport Science, Sport Medicine, and Research & Innovation capacity to better serve athletes

Develop and maintain best in class skills, expertise and infrastructure.

PROFILE

HIGHLIGHTS objectives• Engaging • Story Telling• Sharing • Community building• Fostering pride• Abroad and at home

• Implement and activate an annual marketing and communication plan;

• Foster greater awareness of and pride in Canada’s national cycling team and their accomplishments

• Increase women’s participation in the sport of cycling on a national level;

• Expand the human resource capacity for marketing & communication;

Elevate the profile of our athletes, events, programs and the sport of cycling IN Canada.

www.cyclingcanada.ca