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@renaykeskin Dijital Pazarlamacıların En İyi Yaptığı iş; En Kötü Yaptığı İş İle Bağlantılı Martial Raysse
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Page 1: Creating Original Variations vs Copycat Tests

@renaykeskin

Dijital Pazarlamacıların En İyi Yaptığı iş; En Kötü Yaptığı İş İle Bağlantılı

Martial Raysse

Page 2: Creating Original Variations vs Copycat Tests

@renaykeskin

Martial Raysse

Page 3: Creating Original Variations vs Copycat Tests

@renaykeskin

Martial Raysse eseri ile Türk popüler güzellik anlayışı

Page 4: Creating Original Variations vs Copycat Tests

Ben Renay,renaykeskin.com@renaykeskin

Merhaba.

Page 5: Creating Original Variations vs Copycat Tests

@renaykeskin

“Kavanozda kaç tane şeker olduğunu tahmin edin.”

Tahminlerin ortalaması, muhtemelen şekerlerin gerçek sayısına 3-5% uzak kalacak.Ortalama tahmin, tahminde bulunanların 90-95%‘inden gerçeğe çok daha yakın bir tahmin olacaktır.

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@renaykeskin

“Hiçbir arı kendi başına ne yaptığının farkında değil.”Doğru koşullar altında gruplar, içlerinde en zeki kişiden daha zeki oluyorlar.İnternet de aynen böyle çalışıyor.

Kolektif.

Page 7: Creating Original Variations vs Copycat Tests

@renaykeskin

İnternet şirketlerinin en başarılıları kolektif zekaya dayanıyor.Organize olmayan WWW kolektif olarak kocaman bir zekayı oluşturuyor.Örneğin Google, kolektif zekası olan web içinden en değerli olan bilgileri barındıran siteleri ilk sayfaya getirmeye çalışıyor.

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@renaykeskin

Google Hangout’tan önce yapılan toplantı sayısı : 0

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“Technology is anything that wasn't around when you were born.’’Alan Curtis Kay

@renaykeskin

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“Technology is anything that doesn't quite work yet.’’Danny Hillis

@renaykeskin

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@renaykeskin

Future Cities?

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@renaykeskin

Future Cities?

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Online Criminals

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@renaykeskin

Hacktivists

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@renaykeskin

Governments

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@renaykeskin

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@renaykeskin

At one time, there will be a very significant IT attack that brings down a major country economy? 2030? 2040?

A hacked country!

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İnternetle İlgili Önümüzdeki 50 yıl İçinde Cevaplandırmamız Gereken Sorular.

“None are more hopelessly enslaved than those who falsely believe they are free.”Johann Wolfgang von Goethe

@renaykeskin

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@renaykeskin

1980Eastern Germany

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@renaykeskin

2013Anywhere

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@renaykeskin

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@renaykeskin

Da Vinci sketchings

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@renaykeskin

Da Vinci sketchings

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İdoller,20‘lerindeolgungösterenlerdi!

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@renaykeskin

Gençlik kavramı genişledi!37 de genç.

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@renaykeskin

There are two key drivers of youth behavior:

Page 27: Creating Original Variations vs Copycat Tests

@renaykeskin

How will you help me belong?

1

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@renaykeskin

How will you help me be significant?

2

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@renaykeskin

Google invites teen girls to Googleplex for ‘a day of Android app development’WHY?-TEENGIRLS-ANDROID APP