Creating Meaningful Employee Experiences: Using Design ... · EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy EMPATHIZE •The intellectual identification with or vicarious experiencing

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PRESENTED BY:

MICHELLE SPEHR

Health and Wellness Consultant

The Benefit Services Group, Inc.

TARA WITT

Employee Wellness & Engagement Coordinator

Milwaukee Public Schools

September 13, 2017

Creating Meaningful Employee Experiences:

Using Design Thinking to Solve the Toughest

of Worksite Wellness Challenges

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We cannot solve our problems with the same level of thinking that created them.

- Albert Einstein

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Creative Confidence

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EMPATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

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Focus and Flair

EMPATHIZE DEFINE

IDEATE PROTOTYPE

TEST

FOCUS

FLARE

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Baby

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Door

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House

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Innovation

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EMPATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

EMPATHIZEEmpathy

• The intellectual identification with or vicarious experiencing of the emotions, thoughts, or attitudes of another.

• When you FEEL what the other person is feeling. When you can MIRROR their expressions, their opinions, their hopes.

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Source: Google Images

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EMPATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

DEFINEWhat Does He Need?

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Source: Google Images

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DEFINECrafting Insights

• What does he want to do?

• How does he want to feel?

15 Source: Google Images

DEFINE

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If I had asked people what they wanted, they would have said faster horses.

- Henry Ford

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DEFINECrafting a “Point of View” Statement

Description of the User:

Middle aged female at work.

Need:

To go on a walk 3x/week.

Insight:

To reduce her risk of

developing a chronic condition.

Is this specific?

Is this a deep need and unique to the

user (her need, not ours)?

Is this a surprising finding rooted in

the empathy work?

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DEFINECrafting a “Point of View” Statement

Description of the User:

Forty-five year old female working in high pressure law firm.

Need:

To exercise more often so that she has more energy and less pain.

Insight:

Recently became the primary caretaker of an aging parent, on top of

her other responsibilities at work and home.

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DEFINEWhat Do They Need?

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EMPATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

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IDEATE

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The best way to have a good idea is to have a lot of ideas.

- Linus Pauling

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IDEATE

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IDEATE

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EMPATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

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PROTOTYPEPROTOTYPE

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EMPATHIZE

DEFINE

IDEATE

PROTOTYPE

TEST

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TEST

Source: Google Images

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TEST

Wellness

TO People

Wellness

FOR People

Wellness

WITH People

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Case Study: The Good Kitchen

Sources: http://www.thespiderproject.eu/casestudy/the-good-kitchen-food-service/, http://danishdesignaward.com/en/2015/12/danish-design-award-presents-15-award-categories-with-focus-

on-the-value-and-impact-of-design/, https://designtoimprovelife.dk/the-good-kitchen-3/ 29

A Special Thanks To . . .

Jennifer Pitts, Ph.D

Co-Founder and Chief Strategy Officer

Edington Associates, LLC

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A Special Thanks To . . .

Justin Ferrell

Fellowships Founder Institute of Design

Stanford University (d. School)

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What’s Next?

•Embrace the Human-Centered Design Mindsets

•Understand the Process

•Use the Skills and Tools

•Trust the Process (even when uncomfortable)

•Create Real Impact!

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You’re Invited! Join us on the journey to learn more . . .

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You’re Invited! Join us on the journey to learn more . . .

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You’re Invited! Join us on the journey to learn more . . .

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MICHELLE SPEHR

Health and Wellness Consultant

The Benefit Services Group, Inc.

TARA WITT

Employee Wellness & Engagement Coordinator

Milwaukee Public Schools

Thank You!

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