CREATING, MAINTAINING AND PRIORITIZING A PRODUCT ROADMAP Mentor: Raviv Turner @ravivturner The Product Mentor Dec 6, 2013
Creating, Maintaining & Prioritizing a Roadmap
Jan 22, 2015
Slides Raviv Turner recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
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Transcript
- 1. CREATING,MAINTAININGANDPRIORITIZING APRODUCTROADMAP Mentor:RavivTurner @ravivturner TheProductMentor Dec6,2013
2. ABOUTME 13YRofProductManagementExperience VPProduct,TapInfluence Co-Founder&CEO,Guerillapps CEO,NYKB ExecutiveProducer,IDTEntertainment ProductManager,ZoeInteractive MPS,NewYorkUniversityITP 3. PRODUCTROADMAP:INSIDE-OUT 4. WHYCREATEAROADMAP? Astrategiccommunicationtool Deliveraproductstrategy Achievebusinessgoals Prioritizecustomerandbusinessvalue Alignproductstakeholders 5. HOWTOCREATEAROADMAP? CustomerContact CustomerInterviews CommunityForums CustomerSupport(ZenDesk) In-ProductFeedback(Qualaroo) UsageData-arecustomersusingthefeaturesyou've developed?Healthmetrics(Evergage) ProductStrategy-yourlong-termstrategicvisionforthe product 6. MAINTAINAROADMAPSource:AtlassianApril2013 7. MAINTAINAROADMAP(CONT.)Source:AtlassianApril2013 8. VALUE/EFFORT=PRIORITYSource:BruceMcCarthy,Reqqs,June2012 9. PRIORITIZEBYBUSINESSGOALS:AARRR Acquisition-featurestowinnewusers Activation-featurestoconvertusers(paid,upgrade) Retention-featurestobringusersback Revenue-featurestomonetizeusers Referral-featuresforuserstorefernewusers *Recommendedreading:DaveMcClure'sStartupMetrics4Pirates 10. PRIORITIZEBY3XFEATUREBUCKETS CustomerRequests MetricsMovers Customerdelight 11. PRIORITIZE:THEKANOMODEL 12. THEKANOMODEL-BASICFEATURES 13. THEKANOMODEL-PERFORMANCEFEATURES 14. THEKANOMODEL-DELIGHTFEATURES 15. THEKANOMODEL-KEYTAKEAWAYS Getthebasicsrightfirst Investinperformancefortherightusers(yourtarget customers) Providingdelightrequiresaverygoodunderstandingof yourcustomersthroughresearch Continuousassesment-customerexpectationconstantly changesandincreases 16. ROADMAPEXAMPLES 17. ROADMAPEXAMPLES(CONT.) 18. PUBLICVS.PRIVATEROADMAP 19. PUBLICVS.PRIVATEROADMAP(CONT.) Transparencyvs.confidentiality Planvs.commitment BlueOceanvs.RedOcean Qualifyingtherightcustomers*Myadvice:keeptwoversions,shareonlythevisionifyoumust 20. DISCUSSION ThankYou! @ravivturner
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