STORYTELLING CREATE IMPACT THROUGH STORIES FILIP COERTJENS
Creating impact through storytelling
Sep 14, 2014
In this presentation we discuss the basics of storytelling and why it is important to engage with your audience through stories.
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STORYTELLINGCREATE IMPACT THROUGH STORIES
FILIP COERTJENS
Copyright © 2013 Frametales. All rights reserved. www.frametales.com @frametales
some differences
branding vs. storytelling
branding storytellingfocus on the brand focus on the audience
creation co-creationreason emotion
showing tellingstatic changing
Copyright © 2013 Frametales. All rights reserved. www.frametales.com @frametales
how can sme attract new clients & candidates with…
SME CHALLENGES
time resources market budget
limited
Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales
MAKE YOUR BRAND MEMORABLE
?
ANDREW STANTON
!
Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales
storytelling is knowing your punchline, your ending. knowing that everything you say (…)
is leading to a singular goal.ANDREW STANTON
Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales
your unique PURPOSE
CORE VALUES & BELIEFS
QUEST/JOURNEY
NIKE INSPIRES AND ENABLES ATHLETES TO EXPLORE AND CRUSH PERSONAL BARRIERS
AND LIMITATIONS.
FAIL
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make them care
PASSION
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WHAT IS YOUR PUNCHLINE ?
“I HAVE NO STORIES”
MINE
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FIND YOUR STORY
CRAFT
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FAST LANETO THE BRAIN
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SEE > RELATE > DO
STORY ARC
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ELEMENTS OF THE 3-ACT STRUCTURE
STORY ARC
CONTEXT CONFLICT CLOSING
PROTAGONIST < > ANTAGONIST
CLIMAX
GOAL
OVERCOMING THE OBSTACLES SUCCESS / FAILURE ?
1 CONTEXT
2CONFLICT
3CLOSING
4CONCLUSION
NANCY DUARTE
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CRAFT YOUR STORY
TELL
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TELL, DON’T SELL
IT’S NOT ABOUT YOU
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HOW DO YOU TELL YOUR STORY ?
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A COMPANY WITHOUT A STORY IS A COMPANY WITHOUT A STRATEGY.
BEN HOROWITZ
Copyright © 2014 Frametales. All rights reserved. www.frametales.com @frametales
THANK YOU [email protected]
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