IT’S YOUR SESSION! Creating Healthy Places: Food and Beverage Experiences in Retail Real Estate Crowd-Sourced
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IT’S YOURSESSION!
Creating Healthy Places:Food and Beverage
Experiences in Retail Real Estate
Crowd-Sourced
MEET THE TEAM
PETER%HOLLAND CAITLIN%SANDFORD JONATHAN%KRIEGERRACHAEL%HOLLOWAY
Director%–Urbis%
DevelopmentManager%–Stockland
DevelopmentManager%–Stockland
Managing%Director–%RKF
!
Creating Healthy Places:Food and Beverage Experiences in Retail
Real Estate
Customer and retail trends are evolving at a rapid pace and now, morethan ever,
people are looking for opportunities to reconnect within their localcommunity.
Today we will look at opportunities that encourage healthy communityinteractions
through built form, by delivering innovative food retailing within retailreal estate
and provide sustainable investment metrics for this asset class.
PRESENTATION OVERVIEW
The evolution of retail + why customerswant to connect with the communityThe role of food retailing to deliverhealthy outcomesWhat are innovative food retailexperiences + emerging trends
PART%ONE
Jamie’s Ministry of Food researchfindingsA framework for creating healthy foodretail experiencesInvestment metrics – how do healthyplaces improve retail asset performance?
Coffee culture – Melbourne, Australia toNYCTenant and business owner perspectiveNYC take on the trends and how they are unfolding on the ground – its all about healthy food & beverage!
PART%TWO
PART%THREE
PRESENTATION CONTEXT:UNITED STATES + AUSTRALIA
•
PopulationComparison:
USA:316.1 million
Australia:23.1 million
CAITLIN'SANDFORD
Development'Manager'–'Stockland
PART ONE
STOCKLAND CONTEXT
Stockland was founded in1952 with a vision to “notmerely achieve growth
and profits but to make aworthwhile contribution tothe development of our
cities and great country.”We have a long and
proud history of creatingplaces that meet the
needs of our customersand communities.
MARK%STEINERT%+%%MANAGING%DIRECTOR%&%CEO,%%STOCKLAND
PORTFOLIO 40 retail centres, 974,184 sqm GLA
TOTAL END VALUE AUD $5.5 billion
We are one of thelargest retail property
owners, developers andmanagers in Australia
CUSTOMER AND RETAIL TRENDS ARE EVOLVING AT ARAPID PACE AND NOW, MORE THAN EVER, PEOPLE ARE
LOOKING FOR OPPORTUNITIES TO CONNECT WITHTHEIR LOCAL COMMUNITY
Food is the new fashion…food is the new black
THE ROLE OF FOOD RETAILING TO DELIVER HEALTHYOUTCOMES AND HEALTHY COMMUNITY INTERACTIONS
THROUGH BUILT FORM
Our built environment offers both opportunities for, andbarriers to, improving public health and increasing healthy living
THE ROLE OF FOOD RETAILING TO DELIVER HEALTHYOUTCOMES AND HEALTHY COMMUNITY INTERACTIONS
THROUGH BUILT FORM
"A focus on healthy places isa logical extension of ULI’s
long history of supporting thecreation of thriving, successful
communities."Lynn Thurber, ULI Chairman
THE ROLE OF FOOD RETAILING TO DELIVER HEALTHYOUTCOMES AND HEALTHY COMMUNITY INTERACTIONS
THROUGH BUILT FORM
The FerryBuilding,
San Francisco
WHAT ARE INNOVATIVE FOOD RETAIL PRECINCTS?
The role of the shopping mall continues to evolve…
Enhance the customerexperience with:
greater emphasis on multiple dining optionsemphasis on design, layout and quality of public realminclusion of community facilities
EMERGING TRENDS + INNOVATION: Fresh Food Markets and Eat-in Concepts
The Grounds of Alexandria, Sydney, Australia
EMERGING TRENDS + INNOVATION: Fresh Food Markets and Eat-in Concepts
Eat Street Markets, Brisbane, Australia
EMERGING TRENDS + INNOVATION: Fresh Food Markets and Eat-in Concepts
Newton Hawker Market, Singapore
Our fresh food marketstake inspiration from Asian
hawker markets
EMERGING TRENDS + INNOVATION: Food as the New Shopping Mall Anchor
Chelsea Market, New York
Loblaws, Canada
EMERGING TRENDS + INNOVATION: Food as the New Shopping Mall Anchor
Eataly, New York
EMERGING TRENDS + INNOVATION: Food as the New Shopping Mall Anchor
Westfield Sydney, Australia
“Australia is at the leadingedge of best practice in its
use of food retail as ananchor tenant – and the rest
the world is paying attention”
Bob Walanetz, Chairman ICSC
EMERGING TRENDS + INNOVATION: Food as the New Shopping Mall Anchor
Emporium, Melbourne, Australia
EMERGING TRENDS + INNOVATION: Pop-Up Concepts
Pop-Ups provide anopportunity for retailersto create buzz around
their brand, test aproduct, launch a new
store, connect withcustomers and more
EMERGING TRENDS + INNOVATION: The Increasing Role of Supermarkets
Supermarkets are devotingmore GLA to fresh food
Woolworths is Australia’s largest supermarketchain with 872 stores and 111,000 staff
EMERGING TRENDS + INNOVATION: Jamie Oliver’s Ministry of Food
The partnership willfocus on bringing better,
healthier, affordablefresh food to life for
everyday Australians,giving them theinformation and
confidence to preparegreat tasting fresh
meals at home.
Woolworths and Jamie Oliverto inspire a healthier Australia
EMERGING TRENDS + INNOVATION: Ministry of Food @ Stockland Wetherill Park
EMERGING TRENDS + INNOVATION: Stockland Wetherill Park
Development*Manager*–*Stockland
PART TWO
RACHAEL*HOLLOWAY
EMERGING TRENDS + INNOVATION: Ministry of Food Research Results
The program increasedparticipants’ daily vegetable
consumption, cookingconfidence, and ability to
prepare meals from scratch.
These increases weresustained for six months after
completion of the program.
Cook, learn and be inspired!
EMERGING TRENDS + INNOVATION: Ministry of Food Research Results
Other flow oneffects include
increasedfrequency of
families eatingtogether andreduction in
takeaway mealconsumption.
Team Ipswich, Brisbane, Australia!
FOOD AND BEVERAGE EXPERIENCESA Framework For Success
Innovative food and beverage experiencesare the key to a communities heart,
mind and hip pocket!
FOOD & BEVERAGE EXPERIENCESA Framework For Success
Stockland Merrylands, Sydney, Australia
Critical elements of asuccessful food andbeverage experience
include population anddemographics metrics
FOOD & BEVERAGE EXPERIENCESA Framework For Success
Other success drivers includeconnectivity and appealing physical design
FOOD & BEVERAGE EXPERIENCESKey Performance Outcomes
Success drivers include:Critical massQuality tenant mix
FOOD & BEVERAGE EXPERIENCESA Framework For Success
Key performance enhancers include:
Good performing cinemasLimited competitionRole and scale of the activity node
James Street, Brisbane, Australia
FOOD & BEVERAGE EXPERIENCESKey Performance Outcomes
Key performanceoutcomes include:
Food trafficDwell timeCross shoppingSpend per person
FOOD AND BEVERAGE EXPERIENCESNight Time Economy (NTE)
Become a key player in creatingand maximising night time trade to
enhance your overall asset performance!
FOOD & BEVERAGE EXPERIENCESOther Performance Outcomes
Fresh food is at the heart of a community!
FOOD & BEVERAGE EXPERIENCESOther Performance Outcomes
BrandCompetitionPresentation
FOOD & BEVERAGE EXPERIENCES
Use sight, sound, taste,touch & smell to createan indelible experience
Bluestone)Lane)–
JONATHAN)KRIEGER
PART THREE
Managing)Director)–)RKFChief)Development)Officer)and)Co)Founder
–)Bluestone)Lane
BLUESTONE LANE – OUR JOURNEYARTISANAL COFFEE & FOOD DELIVERED WITH FIRST
CLASS SERVICE
Influenced by therenowned coffee
culture ofMelbourne Australia,where premium coffee
is a way of life.
BLUESTONE LANE –A Tenant and Landlords Perspective
The trike – transforming thestreetscape and office lobby’s!
BLUESTONE LANE -The Evolution of Food and Beverage Retail
Food is FOREVER!
Peter HollandCaitlin Sandford
Rachael HollowayJonathon Krieger
Q + A PANEL
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