Creating Great Photography at Scale

CREATING GREAT PHOTOGRAPHY AT SCALE

GRANT MUNRO Cofounder and CEO - FlashStock EDLYNNE LARYEA Consultant at Global Digital Center of Excellence at Johnson & Johnson

CHARTER Provide an authentic experience that is relatable to the consumer

REALITY Emerging platforms are increasingly visual, allowing for richer experiences and compelling stories.

20B 65% Photos shared on Instagram

Of humans are visual learners 58x Instagram engagement

rate vs Facebook 40% respond better to visual information

Instagram is exposing gaps in content strategies and image creation.

Timing: Moderate the number of posts you make per day to ensure a consistent but non-intrusive presence. We recommend anywhere from 1-3 posts per day.

CHALLENGE Marketers are not in the business of creating large volumes of content with speed or at scale

Content  Strategy  STRESSING THE SYSTEM Instagram is exposing content strategies and capabilities.

.

TENT POLE

EPISODIC EVER- GREEN

TENSION There are now more ways than

ever to create and source original imagery.

INTERNAL AGENCY PARTNER CO-

CREATE UGC

SPECTRUM Content creation capabilities across

5 buckets..

AGENCY

@drgga5

@droga5

@grey

@grey

@grey

@vayner @mry

@crocs

@crocs

@redbull

@redbull

@redbull

@chipotle

@crocs

INTERNAL

UGC

@bunnyholiday

@moneal

@chrisozer

@vice & @sansung

@vice & @Smirnoff @nfl & @gatorade

@natalieoffduty

PARTNER

BRIEF CURATION

CO-CREATE

FEEDBACK

DEPLOYMENT TRAINING &  

@flashstock @flashstock

@flashstock

@flashstock @flashstock

@imagebrief

CO-CREATION

We’ve seen the pendulum swing towards co-creation.

EACH HAVE A ROLE Capabilities are evolving.

Brands need to match the right content need with the right

partner.

INTERNAL AGENCY PARTNER

CO-CREATE

UGC

5 LESSONS What we can learn

from these examples.

#1 Match the right content need with the right partner. .

#2 Be scrappy and

resourceful

#3 Maintain a consistent look and feel across channels regardless of capabilities.

#4 Use beautiful, authentic imagery – technical perfection, composition, impact

Rights  Management   G  #5 Understands rights management across all platforms.

"Love a quick #DuaneReade run? Even @KatieHeigl can’t resist shopping #NYC's favorite drugstore”

@DuaneReade

THANK YOU!

GRANT MUNRO @gmunro123 EDLYNNE LARYEA @edlynne

WWW.FLASHSTOCK.COM