Creating Economic Value From Agricultural Market Information By Robert M. Kintu, Principal Consultant Team Leader – Agri-ProFocus MIS Group Uganda. FIT.

Creating Economic Value From

Agricultural Market Information

By Robert M. Kintu , Principal Consultant

Team Leader – Agri-ProFocus MIS Group Uganda.

FIT Uganda Ltd

www.fituganda.com / www.infotradeuganda.com

[email protected]

28 September 2012Arnhem, Netherlands

Invited to APF Network by

Business Consultancy : Business Development Services , Access to markets, Business training and Information dissemination.

Infotrade TM : ( Brand Name) Agricultural Market Information Services

(AGMIS)

Localized Agricultural Market Information (LAMIS)

Value Chain Market Information Services (VARMIS)

Farm Record Management Services (FARMIS)

Info point (U) Ltd an Advertising Business Services

Affiliations : FIT Ghana, FIT Kenya, FIT Zimbabwe

Networks : Agri-Profocus Uganda AAMIS-NET, SEEP NETWORK

Visit : www.fituganda.com or www.infotradeuganda.com

Member of the Agri-ProFocus :

Marketing information Group

Currently : Team Leader of 11 Service providers

And leading providers of Comprehensive and integrated Market

Information Services in Uganda

15years

In business since 1997

Our Business Profile

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855

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Uganda Country Context

Thematic Area : Market Information and its importance to Rural

Farmers

Innovative Communities – Theory of Change led by FIT Uganda under

the market information services group

Shaping the MIS Sector in Uganda though Network

Achievement of the MIS Group in Uganda

Our Vision as the APF MIS Group

STRUCTURE OF PRESENTATION

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Uganda’s Country Context

Land locked Country Bordering (Kenya, S. Sudan, Tanzania ,Rwanda , DRC- Congo )

Naturally Gifted by Nature (every green and with unique setting for people allowing easy of survive for both its people and animals)

Progress: People living in poverty fell from 56% in 1992/93 to 24.5% in 2009/10

Estimated population of 33 million people,

Rapid population growth of 3.3% (one of highest in the world)

50% of the 33 million people are below age 18;

Dependency Ratio of 12 dependents to every worker,

7.8% Highest rates of economic growth in Africa (average since 2000),

per capita income of US $460 which below the sub-Saharan average

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Significance & Relevance of Market Information

FACTS

80 % of the Economy is dependent on Agricultural Sector

These are small holder farmers with an average of 2.5 acres of land

Increase demand for food around the regions ( Rwanda, Kenya and S. Sudan)

Need for Market Information growing day per day

Production Information

Market Demand Information

Transaction opportunities

MARKET INFORMATION SERVICE :Responses to these farmer /trader Needs

Side Production

• Quantities produced for given market/ buyer

• Quality desired by buyers

• Time of demand(variations in seasons)

• The allowed transaction cost

Side Marketing

• Support the farmers/trader to sell more to the current buyers

• Support the sourcing and research for better markets

• Secure medium and long term markets for sustainable production

• Secure market that offer the best prices

TRANSACTION LEVEL Business

Offer

Selling priceQuality and quantity verificationEstablishing Farm gate price

Bids

Price offersLocation of buyersCost of delivery

Deals

Agreed selling priceTerms of engagementContractDelivery

End Markets

By Definition: Market Information is a business resource that contributes to know- how and increases the chances for the businesses to manage prevailing situations and plan for future market opportunities.

SHAPING THE MIS SECTOR IN UGANDA THROUGH APF NETWORK

MEET THE MIS AGRI-PROFOCUS MEMBERS

TYPE OF INFORMATION PROVIDED DIFFERENT ACTORS DIFFER

Knowledge & Exposure

Farm Technologies; Inputs sources

Reliable Price comparisons;Farming Mgt.

systems

ProductionEstimates;

Market Visibility

Post harvest Solutions

Buyer offers /

Marketing Opportunities;

Visibility;Trading Options FARMIS- FIT

AGMIS- FITKRC

UCC/ EAGC

AgriNet

NA

AD

S

AMITISA/

CKWs by

Applab

NARO/ UNADA

Joint MIS Group Achievements- Results / Desired Outcomes

Mapping of MIS service providers MIS 2010 Symposium •Relevance of Market Information to Farmer Entrepreneurship

MIS 2011 Symposium •Marketing Information a Leverage in National Food Security Planning and Regional Sustainable trade.

MIS 2012 Symposium •Creating Economic Value From Agricultural Market Information

MIS 2013 Symposium •Stimulating Sustainable Supply- Market relationships though Market information

Joint Organized Regional MIS

Events

Established a Standardization

Committee

Piloting the Redistribution of MI

with other private actors Planned ‘Meeting the Buyer’

2013

Parameter 2010 2011 2012

Participants day 1 100 143 166

Participants day 2 137 144

Standardization Sub Committee

Uganda Bureau of Statistics (Chairing Organization)

FIT Uganda (Co-chair)

Ministry of agriculture (Deputy Chair)

Bank Of Uganda

SNV

KRC

National Bureau of Standards

Kulika uganda

Ministry of Industry and Cooperatives

AgriNet

Eastern Africa Grain Council

STANDARDIZATION Service provider needs Need to carry out market research.

Need to develop data collection tools.

Improving the methods of data collection.

Analyzing of data before dissemination.

Understanding the user needs

Translation of information to suit different farmers in different regions.

Develop a feedback forum

Networking to avoid duplication

What is being done? Mapping of different market

information service providers Set up of the working committee

(government and private stakeholders)

Developed the terms of reference(ToR’s) for the consultant

Hired a knowledge worker from KIT – Netherlands to help in streamlining the standardization activities

MIS Business operating Standards in interest both the providers and the end users

Desired Outcome

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THE FUTURE AND OPPORTUNITIES WITH THE GROUP

Address more action led activities that have cross cutting results for all stakeholders. E.g. Standardization,

Involving government and private in the next intervention using the group power.

Seeking for partnership with potential for the planned event in September 2013 . ( Meet the Buyers)

Great opportunities for International commodity buyers/ Technology providers (process technologies)

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THANK FOR LISTENING