Creating Earthquakes from Basements

Creating earthquakes from basements

Mike Sharkey CEO & Co-founder @michaelsharkey

A moment of desperation

“Growth is a system, not a bag of tricks.” Andrew Chen, Growth at Uber

of consumers are turned off by

generic marketing

72%

Consumers expect a personal experience

It’s never been a better time to be a marketer

Customer experience era

A framework for a predictable growth engine

8

Clicks the ad and visits your website Enters your retargeting funnel

Enters your trial journeySigns up for free trial Requests more dogs

Sees an ad on Twitter

DogToday @DogToday Why dogs are the cure for loneliness http://autop.co/1ev56jB

Sees retargeting ad

Try DogToday free

Lonely?

Becomes a customer

Acquisition journey

9

Early Stage“Top of Funnel”

10 days 10 days 10 days to 90 days

Mid Stage“Accelerator”

Late Stage“Action Flow”

Nurture journey

10

New Customer

Day 1

Welcome

Day 3

Online

Direct

Group Training

Working Session

Day 7 Day 7

Active

Inactive

Active

Inactive

Growth journey

Create marketing that doesn’t feel like marketing

Build “acquire, nurture and grow” journeys that are highly personal & contextual

Design a growth marketing engine with the best technologies

So how do you create earthquakes from basements?

GET IN TOUCH

Michael Sharkey CEO & Co-founder

@michaelsharkey

[email protected]