Niall McKeownwww.ionology.com@niallmckeownDigital Transformation
Experts
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(c)Creating Digital Strategies for International Markets
Strategy creates competitive advantageWHAT WE BELIVEPeople and a
culture of innovation sustains itTechnology & Communications is
the means by which it is delivered
What is strategy?
how come
Double Business in 18 Months
Zero to 4,000,000 in one year50,000 co-collaborating
3,000,000 funding & sales in 37 countries in 18 months
Digital Transformation Training
how come?
Transform from doing digitalDigital Innovators
Digital Innovator CharacteristicsDigital InnovatorsDoing
Digital
Set destinationsSet targets
Build communications upon innovationsSpin stories into
content
Drive salesDrive cultural evolution Pulled by latest technology
trendsPush technology to overcome strategic challenges
Strive for likesData driven decision making
Digitise existing servicesSeek to invent, disrupt and
improve
= DIGITAL TRANSFORMATION
The Principle Disciplines Leading Digital
TransformationDigitalTransformation
Communications
Technology
LeadershipTechnology SupportRapidSolutionBuilders
Marketing TacticsCommunications Leadership
Short Term ManagementLeading StepChange
how come?
how do I?
Crying babyKitchen fireSome callsInterruptionsDistractionsMost
callsTriviaBusy WorkBrowsingPlanningStrategyExerciseChangeUrgentNot
UrgentImportantNot Important
Put First Things First
7 Principles of Digital Business Strategy
Books/Gap Analysis/E-Learning/Courses/Concultancy
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8PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned
MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital
Strategy Quadrant
Ionology Digital Strategy Quadrant All Rights Reserved
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MediaEarned MediaHot(Passionate)LENS LOCK [Ireland GAA]Ionology
Digital Strategy Quadrant
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Strategy Quadrant
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8PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned
MediaEarned MediaHot(Passionate)LENS LOCK [ Vertical or
Geographic]Ionology Digital Strategy QuadrantStart Here >
< Destination
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Strategy Quadrant
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Strategy Quadrant
Builder
Story Teller
Strategiest
Scientist
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Strategy Quadrant
People
Opinion
Strategiest
Servicing Demand
Price/Product
Ionology Digital Strategy Quadrant
YourselfCustomerMarketResources
DiagnosisStrategic
AmbitionCompetitorsPropositionForce=maVolumeTimeTalentCash1324
TaskIntentUnique Value Proposition
Ionology Digital Strategy Quadrant
Yourself
DiagnosisStrategic Ambition1
Unique Value Proposition
Pains (context)Pain RelieversGain CreatorsPleasuresMessage
MapTasksProductsService
Customer
YouValue Proposition Canvas
15 Second Message Map
Their PainOur Pain Reliever Additional Gain CreatorsTheir
PleasureTheir Jobs DoneOur Product
Message Map
Ionology Digital Strategy Quadrant
YourselfCustomerMarketResources
DiagnosisStrategic
AmbitionCompetitorsPropositionForce=maVolumeTimeTalentCash1324
TaskIntentUnique Value Proposition
Ionology Digital Strategy Quadrant
MarketCompetitorsPropositionForce=ma3
CustomerVolume2
TaskIntent
Ionology Digital Strategy Quadrant
YourselfCustomerMarketResources
DiagnosisStrategic
AmbitionCompetitorsPropositionForce=maVolumeTimeTalentCash1324
TaskIntentUnique Value Proposition
ExclusiveNiche or limited AudienceMass
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8PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned
MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital
Strategy Quadrant
Advocacy Based Selling
Sales Lead Gen
Sales Lead Convert
Sales ManagementAdvocacy Marketing If I.would you?
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8PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned
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Strategy Quadrant
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MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital
Strategy Quadrant
The Firefly Story
http://www.dailymail.co.uk/news/article-2604663/Flower-girl-4-took-steps-thanks-harness-attached-dad.html
Digital Transformation Experts
We help organisations discover what it takes to deliver maximum
results in international markets
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Innovation
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8PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned
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(Rational)Customer VolumeHow Customer Perceives Your Business
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8PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned
MediaEarned MediaHot(Passionate)Ionology Digital Strategy
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8PrimeAuthorityAttentionAdvocacyAll MediaBought MediaOwned
MediaEarned MediaHot(Passionate)LENS LOCK [ ]Ionology Digital
Strategy Quadrant
Apple (AAPL) and Samsung continue to soak up all the industry's
profits, McCourt says. Apple claimed 87.4% of phone earnings before
interest and taxes in the fourth quarter, he said. Samsung took in
32.2% of industry profits. Because their combined earnings were
higher than the industry's total earnings as a result of many
vendors losing money in Q4, Apple and Samsung mathematically
accounted for more than 100% of the industry's earnings.
A year ago, Apple accounted for 77.8% of mobile phone industry
profits, followed by Samsung with 26.1%, McCourt said.
http://www.slate.com/blogs/moneybox/2014/02/12/smartphone_profits_apple_and_samsung_drink_all_your_milkshake.html