Creating Digital Magical Ideas for Advertising Agencies

Where’s the Digital Magical Ideasis coming from?

Enda NasutionSalingsilang.com

Engineer | Copywriter | Blogger

http://www.flickr.com/photos/bambola_world/2954265552/

My Information

• Enda Nasution– Personal blog: http://enda.goblogmedia.com – Twitter: http://twitter.com/enda – Facebook: http://facebook.com/endanasution – Email: [email protected]

• Non practicing Civil Engineer with 6 year old son

• Copywriter with Ogilvy & Mather Jakarta• Blogging since 2001, 1st chairman to Pesta Blogger

2007• Technical Advisor Inmark Digital (2009 – now)• Managing Director of SalingSilang.com, Indonesian

Social Media Platfom (2011 – now)

Examples of Digital Magical Ideas

http://www.flickr.com/photos/vancouverfilmschool/5143625176/

http://www.flickr.com/photos/ruthhb/4174727909/

How digital ideas can

help advertising?Extended Channels | Social Play | Something New

But where’s the magiccoming from?

http://www.flickr.com/photos/kaysha/2889635418/

http://www.flickr.com/photos/snenad/2114835636/

Having the rightCommunication TEAM

Brand Team

Advertising Agency

Research

PRActivation

DIGITAL?

Digital as last resort?

Digital Agency

IT Company

Traditional Ad Agency

(sister comp.)PR Firms

Social Media Persona

Everybody can do it

Creative Team

Art Director

CopywriterCommon Advertising

Agency Team

Outso

urced?

• Marketing Plan• Marketing Direction• Campaign Planning

Client Brief

• Brand Planning• Brand DirectionPlanner Brief

• Creative Process• Creative ExecutionCreative Brief

Which stage should wetalk about digital?

Outso

urced?

http://www.flickr.com/photos/henteaser/234909155/

Is there a place for a digital person?Social Media Strategist | Digital Specialist

http://www.flickr.com/photos/dunechaser/253055698/

http://www.flickr.com/photos/drmoores/5381173743/

THE PROPOSAL

http://www.flickr.com/photos/torley/3813317440/

Storytelling

Brand Knowledge

Communication

Strategy

Digital Skill

A combination of stuff

http://www.flickr.com/photos/tomahawktim/224438860/

Digital Magical Ideasstarts at the very early beginning

Building relationship through dialog

Talk about what interests YOU not brands

Include a “digital specialist” in the process

Don’t treat digital as “gimmick”

http://www.flickr.com/photos/will-lion/2597608152/

DISCUSS