Top Banner
DIGITAL ENGAGEMENT
15

Creating digital engagement

Apr 07, 2017

Download

Marketing

Kelly Slessor
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Creating digital engagement

DIGITAL

ENGAGEMENT

Page 2: Creating digital engagement

2  

Page 3: Creating digital engagement

3  

Page 4: Creating digital engagement

4  

Page 5: Creating digital engagement

Mobile use 150 times per day

177 minutes

1 minute 18 seconds per session

Page 6: Creating digital engagement

Mobile searches for financial terms; mortgages, credit cards, loans, and life insurance are growing 48% YoY

Page 7: Creating digital engagement

8  

86%  of  Australians’    mobile  7me  is  spent    on  apps  

Page 8: Creating digital engagement
Page 9: Creating digital engagement

Postcron

of marketers have successfully gained new customers via social networks 70%

Page 10: Creating digital engagement

Brainshark

74% of all internet traffic will be video by 2017

Video will continue to dominate the digital landscape

Page 11: Creating digital engagement

Single Grain

Video is shared

1200% more times than links and text combined

But many brands are ignoring the potential…

Page 12: Creating digital engagement

SOCIABLE  HOURS  

Page 13: Creating digital engagement

14  

Page 14: Creating digital engagement

15  

Page 15: Creating digital engagement

16  

Kelly Slessor | Director BanterMob Mobile Marketing Strategy & Implementation

@bantermm