Crafting Delightful Experiences The little ‘extra’ that really matters Uday M. Shankar September 2012, Chennai
Jan 20, 2015
Crafting Delightful
Experiences The little ‘extra’ that really matters
Uday M. Shankar September 2012, Chennai
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udayms about.me/udayms
WHAT IS ‘DESIGN’?
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A SOLUTION
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DOES IT SOLVE THE PROBLEM?
How do you evaluate this solution?
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IS IT USER FRIENDLY?
How do you evaluate this solution?
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IS IT BETTER THAN OTHER OPTIONS?
How do you evaluate this solution?
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IS IT WORTH THE MONEY?
How do you evaluate this solution?
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WTF IS THIS??? October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 11
BY MF HUSSAIN October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 12
I DON’T UNDERSTAND ALL KINDS OF ART.
IN OUR CONTEXT - DESIGN
I am a regular guy
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I LIKE DESIGNS THAT MAKE ME
SMILE
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DOES IT MAKE ME HAPPY?
How do you evaluate this solution?
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THIS IS NOT A NEW CONCEPT
Humans have always made choice based on that ‘chemical’ in their brain!
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DOES IT ‘DELIGHT’ ME?
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GOOD DESIGNS SOLVE PROBLEMS
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GREAT DESIGNS REDEFINE
EXPERIENCES
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AWESOME DESIGNS DELIGHT
USERS!
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IT’S ABOUT THE
*EXTRA October 16, 2012 twitter: udayms | linkedin: udayms | facebook: udayms | g+: udayms 21
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source: jpegy.com
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IT’S NOT JUST ABOUT GETTING
IT DONE. IT’S ABOUT ENGAGING
THE USER!
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LET’S LOOK AT SOMETHING
CLOSER HOME!
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I AM JUST A DESIGNER APPRECIATING AWESOME
DESIGN & EXECUTION!
I am not associated with cleartrip or any of their products or services. Nor am I vouching for their product or services.
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AWESOME, DELIGHTFUL DESIGNS + AS-PROMISED SERVICE PAVE WAY FOR
BRAND TRUST
Why am I talking about cleatrip?
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TO CREATE GOOD DESIGN, YOU NEED
TALENT & SKILL
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TO CREATE A DELIGHTFUL
EXPERIENCE, YOU NEED TALENT,
SKILL & PASSION
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DO NOT OVERDO DESIGN IN THE NAME OF *EXTRA
Word of CAUTION / ADVICE
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KEEP DESIGNING.
Questions?
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