Creating Customer Value End-to-End via Supply Chain Innovation

9/12/2016 September 2016Supply Chain Insights Global Summit #Imagine2030

Edwin WeninkRoyal FloraHolland

Programme Director

9/12/2016 September 2016Supply Chain Insights Global Summit #Imagine2030

Creating Customer Value End-to-End via

Supply Chain Innovation

Edwin WeninkRoyal FloraHollandProgramme Director

Product Value

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60 Import CountriesTop 5: Kenya, Ethiopia, Israel, Belgium & Germany

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Royal FloraHolland a Cooperative

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Main commercial facts

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• €4.6 billion euro turnover• 12.5 billion flowers and plants yearly• 20,000 varieties• 115,000 commercial transactions daily

140 Export countriesTop 5: Germany, United Kingdom, France, Italy, Belgium

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Traditional Supply Chain

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(Inter)nationalmarket segments

LSPLSP

Auction & TradersHubs

10%

90%

2%

98%

(Inter)national sourcing locations

People, Plan(e)t, Profit

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Inspiration, Vision & Innovation

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Innovated Supply Chain

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(Inter)national sourcing locations

LSPAuction & TradersHubs

LSP (Inter)nationalmarket segments

Flowers@Sea

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Airfreight versus Sea freightKg CO2 per ton product

Costs Nairobi - A’dam 9.200 kgCosts airfreight $ 18.768

Costs seafreight $ 11.950

Costs savings seafreight $ 6.818

- 36%

CO2 Kenya - A’damCO2 by air 43498

CO2 by sea 5653

CO2 savings in % -87%

The importance of partners

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Growers Buyers

Logistics service providers

Knowledge institutes

Mental Shift

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Innovation means that you see, what others also see,

but that you subsequently do, what no one else did before

Supply Chain Projects

1 May 2023 15Operational Tactic Strategic

F@S

(Near) Future

Horizontal Collaboration

between Shippers

“Instead of company to company competition, we are now in an era of supply chain to supply chain

competition”2004, Professor Hau Lee, Stanford University of California

Short

Mid

Term

Long

Strategical 5 PL

Tactical 4 PL

Operational 3 PL

Non Competitive Collaboration Platform: Horizontal Shippers CollaborationDevelopment of new logistics concepts

Next level in Supply Chain

Critical Success Factors of Collaboration

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1. Formulate concrete and tangible goals2. Start simple step-by-step3. Commit sufficient resource capacity4. Address behaviour and trust.5. Long term commitment6. Stress good communication 7. Clear governance and decision making8. Agree in advance on financials9. Evaluate and update agreements10. Agree in advance on way partners access or resign

Let us work together and collaborate

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