Creating Customer Identities. Driving Marketing ROI Intro_Jan… · FirstHive’s customers have experienced upto a 6X increase in their Marketing ROI metrics $4+ billion of Impact

Creating Customer Identities. Driving Marketing ROI

Every brand aims to deliver a consistent, meaningful customer experience across channels

THE MARKETING TOOLS EXPLOSION: 7000+ AT LAST COUNT

Yet, Its a leaky bucket!

The $1.2 Trillion Marketing industry operates with less than 2% conversions!

Avg. FB Ads CTRs Avg. Google Ads CTRs Avg. Email CTRs

0.9% 2% 1.7%

Social

Mob App

Paid Media

Webinars

BTL Campaigns /

Web CMS

SEO

Website & Mobile Analytics

Landing Pages

Location / Personalisation

CRM

Marketing Automation

Enrichment

DW / DL

Retargeting Tools

Notifications

Email / SMS

Customer Support

Telephony

Live Chat

Internal Communication

Customer Feedback

Checkout Cart

Web Analytics

Business Analytics

Channel / Partner Transaction

POS

ERP

Bots

Typical enterprise technology stack is disconnected

‣ Data is in Silos ‣ Incomplete data capture ‣ Broadcast channels dominate

UNIFIED CUSTOMER IDENTITY IS THE KEY TO EFFECTIVE MARKETING

FirstHive is an Intelligent Customer Data Platform that helps Brands

step-jump their Marketing ROI!

World’s 1st Unified Customer Identity building with ML

89 Live Integrations Predictive AI Layer for Campaign Orchestration

Social

Mob App

Paid Media

Webinars

BTL

Web CMS

SEO

Website &

Ux / Landing

Location / CRM / ERP Marketing

Enrichment

DW / DL

Retargeting

Notifications

Email / SMS

Customer

Cloud

Internal

Customer Checkout Cart

Web Analytics

Business

Channel /

POS

Single System of Intelligence a.k.a. the “Marketing Brain” as the enterprise’s actionable First Party data store

‣ Digital, Voice & Offline Data Sources ‣ Structured & Unstructured Data ‣ GDPR Compliant

Every Unified Customer Identity comes with Actionable Insights from FirstHive’s AI

89 live Integrations in FirstHive today, 125+ by March 2019!

Data Warehouses

Web & Mobile Experience

Databases

CRM Systems

ESPs

SMS Gateways

Collaboration

eCommerce Platforms

Social & Social Experience

Web/ Mobile Analytics & Attribution

ConversionCloud Telephony

Search & Ads

Point of Sale

Marketing Systems

FirstHive’s customers have experienced upto a 6X increase

in their Marketing ROI metrics

$4+ billion of Impact within 28 months from commercial live

1.2 Million ARR Cash flow positive

Tracked 600 million events, scaling to 2 billion events/day

30 FirstHive deployments across leading global brands

Key partnerships for Global GTM

Creating Customer Identities. Driving Marketing ROI

Aditya Bhamidipaty [email protected]

Thank you!Singapore

50

Key Awards & Recognition