© Original Thinking. All rights reserved. Creating content that DOES more By Michelle Reilly, Original Thinking EDUCATION FOR ADVICE PROFESSIONS
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© Original Thinking. All rights reserved.
Creating content that DOES more
By Michelle Reilly, Original Thinking
EDUCATION FOR ADVICE PROFESSIONS
The new
knowledge era
demands we
prove our worth,
not just sell it.
YOUR AUDIENCE IS KING
LESSON1
© Original Thinking. All rights reserved.
LESSON2
Communication is still a two-way street
Don’t make
the mistake of
RQO\�RXW�ÀRZLQJ�information.
© Original Thinking. All rights reserved.
Your solutions might be
Easily available Elsewhere
LESSON3
Our
challenge is
to stand out
in a sea of
sameness.
© Original Thinking. All rights reserved.
Help others without expecting anything in return
LESSON4
You’ll be
rewarded
with gratitude
and business
loyalty.
© Original Thinking. All rights reserved.
The art of great content
is answering real questions
LESSON5
Not what
you think they
are, but what you
know they are.
© Original Thinking. All rights reserved.
Creating content that will move people
towards youDelivering your
difference in unique and
engaging ways.
MISSION
© Original Thinking. All rights reserved.
OBJECTIVE
Not just More content,
but content that DOES more Getting the right kind of content
to the right people at the right time.
© Original Thinking. All rights reserved.
FREQUENCY OF
CONTACT
RELEVANCY OF
CONTent
ENGAGEMENT AND
GROWTH
STRATEGY
The new value formula
© Original Thinking. All rights reserved.
Go for gold content
STRATEGY
YOUR EXPERTISE
ORIGINAL IDEAS
YOUR BRAND INTENTION
YOUR AUDIENCE NEEDS
SWEET SPOT
© Original Thinking. All rights reserved.
STRATEGY
Consider your
overall topic
positioning and
what you should
be creating
content about.
Anchor your talking points
© Original Thinking. All rights reserved.
STRATEGY
Your goal is to
identify where your
audience exchange
information and to
engage them there.
CHOOSE THE RIGHT CHANNEL FOR
YOUR CONTENT
© Original Thinking. All rights reserved.
STRATEGY
We need to
earn the attention
of our audience and
remain visible to
keep it.
BeConsistent,relevant,Original
© Original Thinking. All rights reserved.
Original thinking
So you know what to say next.
© Original Thinking. All rights reserved.
www.originalthinking.com.auEDUCATION FOR ADVICE PROFESSIONS
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