CREATING CONTENT GOLD

Creating Content Gold

GOING FOR GOLDCONTENT MARKETING STRATEGIES

By Michelle Reilly, Original Thinking

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CONTENT STRATEGY

Creating Content Gold

Your audience is KING

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Lesson 1

The new knowledge era demands we prove our worth, not just sell it.

Creating Content Gold© Original Thinking. All rights reserved.

Lesson 2

Communication is still a two-way streetDon’t make the mistake of only out-flowing information.

Creating Content Gold

Your answers are probably easily

available elsewhereOur challenge is to stand out in a sea of sameness.

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Lesson 3

Creating Content Gold

Help others without expecting anything in return

You’ll be rewarded with gratitude & business loyalty.

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Lesson 4

Creating Content Gold

The art of great content is answering real questionsNot what you think they are, what you know they are.

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Lesson 5

Creating Content Gold

Frequency of contact

Relevancy of content

Engagement & Growth

The newvalue formula

© Original Thinking. All rights reserved.

Strategy

Creating Content Gold© Original Thinking. All rights reserved.

StrategyGo-for-Gold Content

Your brand intention

Your expertise

Your audience

needs

Original ideas

SWEET SPOT

Creating Content Gold

Anchor your talking points

Consider your overall topic positioning and what you should be creating content about.

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Strategy

Creating Content Gold

Choose the right channel for your contentYour goals is to identify where your prospects exchange information and to engage them there.

© Original Thinking. All rights reserved.

Strategy

Creating Content Gold

CONSISTENTRELEVANTORIGINAL

We need to earn the attention of our audience and remain visible to keep it.

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Strategy

BE

Creating Content Gold

So you know what to say next…

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QuestionsNeed more Info?

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