Creating Catchy Content Presented by Nick Rayner and Camille Orellano
May 13, 2015
Creating Catchy ContentPresented by Nick Rayner and Camille Orellano
Intro to Search Engine Optimization
Why SEO is good for People
• Google is the coolest librarian in the world.• Algorithm that is constantly evolving. • Advertisers like it because a lot of
people use it.
Gaming the System
• The algorithm keeps evolving.• Use shady tactics to get traffic.• Keyword stacking.• Link farms.• A short-con.
Why People Matter to SEO
• Search engine rankings integrate social media.
• Comment sections of websites integrate Facebook accounts into them.
• Most articles have “share” buttons.• “Social media is the way of the future
because it was the way of the past.” = Word-Of-Mouth marketing.
The Numbers
Who is using Social Media?
How to Create Socially Active Content
Trust
Consistency
Accessibility
Legitimacy
Buffer
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Career Joy
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What NOT to do!
The Necessity of Branding
Why Big Brands are doing It
• It is where people are. • Engage with consumers• brand advocates.• It is inexpensive.
Why You should Want to do It
• Creating catchy content comes naturally to regular people. • Big brands are mimicking. • The internet is a new frontier.
How you can Use this Tomorrow!
• Leverage online presence. • Create your own website.• Expand.
Students/ Individuals
• Similar to how an individual would use it, except you’re attracting customers.• Employ social media
into direct marketing.• Build up brand
advocates locally.
Small Businesses
• Social media humanizes the brand.• Larger scale.• Example: Taco Bell.Larger
Brands
Thank you!Questions?