Creating An Integrated Social Business Strategy Richard Hughes Director of Social Strategy, BroadVision [email protected] @_richardhughes www.clearvale.com enterprisinglysocial.com
May 10, 2015
Creating An IntegratedSocial Business Strategy
Richard Hughes
Director of Social Strategy, BroadVision
@_richardhughes
www.clearvale.com
enterprisinglysocial.com
Poll
Are the social business projects in your organisation…
External-facing
Internal-facing
Separate external
and internal
Integrated external
and internal
Public social network
Customer community (social extranet)
Social intranet
Three types of social network
Public social network
Customer community (social extranet)
Social intranet
Three types of social network
• Great place for making contact
• Not so great for productive conversations
Public social network
Customer community (social extranet)
Social intranet
Three types of social network
• A better place for deeper engagement with customers
• Easier for customers to help each other
Public social network
Customer community (social extranet)
Social intranet
Three types of social network
• Connects employees to each other
• Enables better knowledge sharing throughout the organisation
Integrated social business strategy
Public social network
Customer community (social extranet)
Social intranet
McKinsey: The Social Economy
“Two-thirds of the potential value lies in improving collaboration and communication within and across enterprises.”
“While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit.
Dachis: Social Business Maturity
Integrated social business strategy
We have still only just scratched the surface of how social networking can improve the way we do business
Plan how you could use social business tools to work with people inside and outside your organization, and how these initiatives connect to each other