CREATING AN EXPERIENCE Using CET Designer interactively with your clients to create a powerful buying experience and that “wow” factor
Dec 13, 2015
CREATING AN EXPERIENCE
Using CET Designer interactively with your clients to create a powerful buying experience and that “wow” factor
CREATING AN EXPERIENCE
1. Fun With Nerds – Let’s Talk Geekspeak
2. The Six Rules of CEM3. Creating That “WOW”
Factor
CREATING AN EXPERIENCE
Fun With Nerds1. Unchain Yourself –
Moving to Mobile Solutions
2. We Have A Wonderful Parting Gift…
3. One Nation…Under the Net…
CREATING AN EXPERIENCE
Unchain Yourself – Moving to Mobile Solutions
1. The Heritage Model – Sales + Design = Happy Client
2. Milk…Bread…Eggs…GeForce 9800…
CREATING AN EXPERIENCE
We Have A Wonderful Parting Gift…1. Brand Yourself (digital
business cards/USB keys)2. Portfolios
CREATING AN EXPERIENCE
One Nation…Under the Net…
1. Social Media Is Here To Stay
2. Create Your Customer’s Presence
CREATING AN EXPERIENCE
The Six Rules of CEM• Attentiveness• Recognition• Personalization• Consideration• Appreciation• Humour/Delight
CREATING AN EXPERIENCE
Attentiveness:• Become a detective• Create advance
resources• Insert visual clues
CREATING AN EXPERIENCE
Personalization:• Know Your Audience• Preparing for Face-To-
Face Meetings (using custom backdrops and user templates)
CREATING AN EXPERIENCE
Consideration:• Think in advance for your
client• CET to CAD conversions• AVI files and renders –
make things as easy as possible
CREATING AN EXPERIENCE
Appreciation:• Leave a reason to follow-
up (USB keys/samples portfolio/AVI files)
• Use the BoM/Quote tool – set up templates with advance discounting and custom calculation views in CET
• Manage their expectations
CREATING AN EXPERIENCE
Humour:• Leave a reason to follow-
up (USB keys/samples portfolio/AVI files)
• Use the BoM/Quote tool – set up templates with advance discounting and custom calculation views in CET
• Manage their expectations
CREATING AN EXPERIENCE
Creating The “WOW” Factor• Scout your location• Create
templates/standards before you meet
• Ensure the team is cohesive
• Consider their brand rather than your brand
• Pre-qualify your client