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Creating An Awesome Opt-In OfferAttracting Your Ideal Client & Building Your List!
Jill Lampi Digital Marketing: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
Opt-in offers, aka “Lead Magnets” are the first stage of your “sales funnel” online. Done correctly, they pave the path straight to your core programs!
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Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
FREE training workshops to help you:
- Generate Traffic- Capture New Leads- Convert Leads To
Buyers- Keep those buyers
happy & referring their friends!
Got friends who might benefit? Let them know!
http://WebGrrl.TV/
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Thank you for joining me!
Come back again every Tues: http://WebGrrl.TV
If you find this presentation valuable, please share word about it on your favorite Social Media & entrepreneurial hangout spots!
Social Media | Facebook Groups | LinkedIn GroupsDiscussion Forums | Your Blog :)
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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This training workshop is about
Creating An AWESOME Opt-In Offer
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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This material can be applied to ANY industry.
It’s an excellent way to grow your email list.
It’s an excellent way to START to grow your email list!
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Why This Webinar Is Different
The three keys to this training…
1.2.3.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Why This Webinar Is Different
The three keys to this training…
1. Speed2.3.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Why This Webinar Is Different
The three keys to this training…
1. Speed2. Process3.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Why This Webinar Is Different
The three keys to this training…
1. Speed2. Process3. Focus
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Why does this matter?
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Human Psychology+
The psychology of how savvy marketers get the attention of their target market and then systematically and predictably turn them from prospects into customers at just the right pace
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Why These 3 Things Matter
1. People Are Busy (speed)2.3.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Why These 3 Things Matter
1. People Are Busy (speed)2. People Are Busy (process)3.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Why These 3 Things Matter
1. People Are Busy (speed)2. People Are Busy (process)3. People Are Busy and YOU Are Busy (focus)
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Why These 3 Things Matter
1. People Are Busy (speed)2. People Are Busy (process)3. People Are Busy and YOU Are Busy (focus)
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Now I know we haven’t talked about what an Opt-In Offer even IS yet, but I’m curious…
Do you already have a Lead Magnet on your site?
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Now I know we haven’t talked about what an Opt-In Offer even IS yet, but I’m curious…
Does anyone have MULTIPLELead Magnets on your site?
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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By the end of this webinar…You’ll have learned:
● What a Lead Magnet is● Why Lead Magnets & Opt In offers are used● What to do to make your opt-in offer AWESOME
… and I’ll show you a variety of Lead Magnets from around the ‘web to learn from as well.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Take Action Right Away!This webinar training contains information you can apply IMMEDIATELY.
Whether you’re building towards launch…… or are already mid-launch… or even if you don’t have a launch planned.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Alright, STOP!
I’ve got some gifts for you!
Limited availability, only for webinar attendees.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Gift #1: Free Strategy Session
If your lead Magnet isn’t hitting the mark & you’re not satisfied with the signups you get, let me work with you to share your flair :)
http://calendly.com/jill-lampi
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Gift #2: Lead Magnet Swipe FileGet a Swipe File of the Lead Magnet examples I gathered for this webinar, plus ones that didn’t make the short list but are still awesome.
To get the swipe file, reply to any of the webinar reminder email and let me know what your biggest takeaway from this webinar was.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Don’t Worry...
I’ll repeat that information at the end of the webinar so you don’t have to write it down.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Alright, let’s get going!
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Since you’re attending this webinar, you’re obviously serious about bringing your business to the next level, so you’ll want to pay close attention.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Close off those distracting things, close the door, put your phone aside…. :)
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Introduction
Hello! My name is Jill Lampi, and I’ve been an Internet (and karate) nerd since 1991.
That’s right, 1991.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Back then, to the general public the Internet was mainly an educational tool
Surfing the web using text-based browser, Lynx
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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I got onto the Internet during University.
There were four modems in TOTAL for off-campus folk to dial into.
There were NO graphical browsers, and only ASCII art.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Commercialization Of The Internet
It didn’t take long for commercialization to begin.
ISPs (Internet Service Providers) allowed the public to access the ‘net, and along with access, we got email & web hosting space.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Working Online: This Kid’s DreamThe day I got my first job at one of those ISPs in 1996 was a real turning point in my life.
Before that I was a Medical Transcriptionist, working in a quiet office, doing the same thing day in and day out.
My years as Tech Support & Sysadmin exposed me to some of the ODDEST computer glitches & let every beta test web-based software be my playground!
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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In 2007, I Started Private Consulting
Helping people learn how to use the Internet, including websites, blogs and SEO, for their marketing.
But in 2012 after struggling to sell services that seemed like “money sinks”, I actually went back and got a J.O.B.!
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Just 2-3 Years Ago...When I would talk to people about their businesses online, I found it DIFFICULT to get excited.
I LOVED the Internet myself but for YEARS had the same struggles about marketing a business online… Maybe these are familiar:
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Sure, everyone needs a website for their business or they’ll be invisible compared to their competitors.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Sure, everyone needs to get set up with Social Media & start blogging for the same reason.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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And sure, it MAKES SENSE to build an email list, and to keep in contact with your customers and prospects.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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But the same questions would always come back time and again...
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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“How do I get people to sign up to my list?”
“How do I get them to buy my stuff?”
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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I found myself struggling to answer those questions,
and it really BOTHERED me.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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At the time, the answer to question #1 was to entice visitors with the promise of a “newsletter”, or of “tips and tricks” that would be mailed out periodically.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
“Download My Newsletter”
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It Felt Empty.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Bridging The Gap
And even when they DID have a decent email list with people signing up regularly, I found myself struggling to help them bridge the gap between a curious visitor and a paying customer.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Thankfully, the Marketing World seems to have shifted FAVORABLY in the past two years.
By the time I started back into private consulting in Nov 2014, the landscape had changed!
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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People were coming to me with the same problems, but thanks to the shift in the marketplace, the answers are now coming to me differently!
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Here Are The Two Main Problems
1. 2.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Here Are The Two Main Problems
1. Not Making Enough Sales2.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Here Are The Two Main Problems
1. Not Making Enough Sales2. They’re Overwhelmed By Technolgy & Theory
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Let’s dig deeper into #1: Not Enough Sales
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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What People Struggle With...1. How to GET & HOLD the attention of their target
market long enough for a connection to be made
2.
3.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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What People Struggle With...1. How to GET & HOLD the attention of their target
market long enough for a connection to be made
2. How to NURTURE them towards the larger purchases without “hurrying” them or “ignoring” them
3.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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What People Struggle With...1. How to GET & HOLD the attention of their target
market long enough for a connection to be made
2. How to NURTURE them towards the larger purchases without “hurrying” them or “ignoring” them
3. How to (ethically) maximize income from each customer without being “pushy” or “salesy”.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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This webinar focuses on
Issue #1: Not Enough SalesTopic #1: Attracting Attention & Making A
Connection
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Done Right...
This webinar’s strategy is the first and IMPORTANT step towards increasing sales, but for the most part there is NOT always a clear & direct line from the opt-in offer to sales of your products and services.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Done Right...
Occasionally this webinar’s strategy may result in a fast sale, but most of the time it will lead to a meandering journey with each prospect that eventually leads to a sale...
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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But it MAY NOT, EVER!
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Feeling Overwhelmed?
And of course, if #2 is your primary challenge, and you’re feeling overwhelmed with all of the theory and technology to put your business processes into action...
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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This webinar will both HELP you and HINDER you.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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HELP: Because the more you attend training like this, the more clarity you’ll get
HINDER: Because the more you attend training like this, the more ideas you’ll be given to think about!
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Alright, let’s get down to it, shall we?
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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What Is An Opt-In Offer(AKA “Lead Magnet”)?
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Essentially, they’re an “ethical bribe”.
It’s like we’re saying to our prospect:
“I’ll give you this THING and you give me your email address & permission to mail you again in the future, okay?”
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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In Short...An Opt-In Offer or Lead Magnet is designed to exchange value.
Enticing website visitors to sign up to your email marketing list in exchange for some kind of product, coupon or information they value.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Because there are such a variety of offers out there to model after,
I think it’s important to point out some good ones and some bad ones, so I’ll be doing that later on.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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We’ll also review the key elements for making an opt-in offer that is both enticing for the visitor to download AND extremely vluable when they DO download it, so there’s no feeling of being “ripped off” or “duped” in the exchange.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Important Note:
We’re going for a
Quality Opt-Innot a
Complicated Opt-In
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Why Do We Need Opt-In Offers, Anyway?
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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There are two main reasons:
1. The Important Legal Blah-blah-blah2. The Compelling Psychological Stuff
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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The Legal StuffShort and long:I am not a lawyer - consult one. My understanding:
- If a prospect emails you inquiries, it’s OK to reply back and share your products & services without opt-in.
- Any promotional messages need your prospects and clients to both opt in AND confirm their opt in before you can promote to them (MailChimp etc)
- Reasonable follow-up & reminders ie: from EasyWebinar system is OK
Yes, CanSpam 2014 laws affect you even if you’re not Canadian.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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The Psychological Stuff
While laws and threats motivate us, there are other things that compel us.
I think this part is more important.(obviously it’s more compelling ;) )
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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This “Internet” Thing
● Has a LOT of information on it●
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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This “Internet” Thing
● Has a LOT of information on it● Has a LOT of products and services on it
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Attracting New Clients
● In the age of a Skeptical Audience● ●
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Attracting New Clients
● In the age of a Skeptical Audience● How to shift AWAY from “publishing”●
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Attracting New Clients
● In the age of a Skeptical Audience● How to shift AWAY from “publishing”● How to move TOWARDS “engagement,
teaching & demonstration”
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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The Overall “Why”Can be summed up in two words:
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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The Overall “Why”Can be summed up in two words:
TRUST
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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The Overall “Why”Can be summed up in two words:
TRUSTand
CREDIBILITYJill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Let’s talk about
TRUST & CREDIBILITY
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Let’s talk about
TRUST
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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How About
CREDIBILITY
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Three Types of Credibility
1.2.3.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Three Types of Credibility
1. What You Say About YOURSELF2.3.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Three Types of Credibility
1. What You Say About YOURSELF2. What OTHERS Say About You3.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Three Types of Credibility
1. What You Say About YOURSELF2. What OTHERS Say About You3. What You DEMONSTRATE
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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The ‘Litmus Test’ of a good Opt-In offer is about #3 - the DEMONSTRATION of expertise and credibility.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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If you can look at your opt-in offer and say to yourself
“YES, that demonstrates an important part of my skills and abilities and values just fine!”
Then you’re on the right track.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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The Anatomy Of A Lead MagnetLet’s take a high-level view of the Lead Magnet itself and discuss the imortant points that make it truly AWESOME
… instead of just mediocre.
Because there are some truly mediocre offers out there, and I know you don’t want yours to be one of them.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Stay Tuned...
Afterwards, I’m going to take you through a sample of Lead Magnets I’ve found online so you can see specific examples in action.
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An Awesome Lead Magnet1.2.3.4.5.6.7.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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An Awesome Lead Magnet1. Is highly valuable to the recipient2.3.4.5.6.7.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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An Awesome Lead Magnet1. Is highly valuable to the recipient2. Can be consumed in under 5 minutes3.4.5.6.7.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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An Awesome Lead Magnet1. Is highly valuable to the recipient2. Can be consumed in under 5 minutes3. Provides immediate gratification4.5.6.7.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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An Awesome Lead Magnet1. Is highly valuable to the recipient2. Can be consumed in under 5 minutes3. Provides immediate gratification4. Speaks to a very specific problem5.6.7.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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An Awesome Lead Magnet1. Is highly valuable to the recipient2. Can be consumed in under 5 minutes3. Provides immediate gratification4. Speaks to a very specific problem5. Language speaks to the results of the offer6.7.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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An Awesome Lead Magnet1. Is highly valuable to the recipient2. Can be consumed in under 5 minutes3. Provides immediate gratification4. Speaks to a very specific problem5. Language speaks to the results of the offer6. Focuses on ONE big promise7.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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An Awesome Lead Magnet1. Is highly valuable to the recipient2. Can be consumed in under 5 minutes3. Provides immediate gratification4. Speaks to a very specific problem5. Language speaks to the results of the offer6. Focuses on ONE big promise7. Is connected to your core offer
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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From the high level, Let’s look at some different TYPES of Opt-In offers you could make.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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There’s 5 More Types...
Want the full list of 10 types of Easy Lead Magnets for any niche? Download it here:
http://JillLampi.com
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Now let’s look at some examples I’ve gathered from around the web...
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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By the end of this webinar…You’ll have learned:
● What a Lead Magnet is● Why Lead Magnets & Opt In offers are used● What to do to make your opt-in offer AWESOME
… and I’ll show you a variety of Lead Magnets from around the ‘web to learn from as well.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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By the end of this webinar…You’ll have learned:
● What a Lead Magnet is● Why Lead Magnets & Opt In offers are used● What to do to make your opt-in offer AWESOME
… and I’ll show you a variety of Lead Magnets from around the ‘web to learn from as well.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
Page 108
By the end of this webinar…You’ll have learned:
● What a Lead Magnet is● Why Lead Magnets & Opt In offers are used● What to do to make your opt-in offer AWESOME
… and I’ll show you a variety of Lead Magnets from around the ‘web to learn from as well.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
Page 109
By the end of this webinar…You’ll have learned:
● What a Lead Magnet is● Why Lead Magnets & Opt In offers are used● What to do to make your opt-in offer AWESOME
… and I’ll show you a variety of Lead Magnets from around the ‘web to learn from as well.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
Page 110
By the end of this webinar…You’ll have learned:
● What a Lead Magnet is● Why Lead Magnets & Opt In offers are used● What to do to make your opt-in offer AWESOME
… and I’ll show you a variety of Lead Magnets from around the ‘web to learn from as well.
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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The Next Steps
Now you’ve learned some powerful strategies for putting together an Awesome Opt-In Offer and I’ll bet you’ve got questions about how to get it all going!
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Thank you for joining me!
Come back again every Tues: http://WebGrrl.TV
If you found this presentation valuable, please share word about it on your favorite Social Media & entrepreneurial hangout spots!
Social Media | Facebook Groups | LinkedIn GroupsDiscussion Forums | Your Blog :)
Tag me so I can see it and thank you!
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I’d Like To Offer Some Help...Is your Lead Magnet not quite “hitting the mark”?
Looking for advice on how to continue the campaign until it turns into a sale?
Book a complimentary 30min strategy call TODAY & let’s talk!
You’ll leave with greater clarity & knowing your next prioritiesPLUS I’ll give share info about tools you can use to make things easier!
Reserve your spot today!
calendly.com/jill-lampiJill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting
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Don’t Forget Free Gift #2!Lead Magnet Swipe File
I’ve scrounged and gathered examples of Lead Magnets from around the ‘net and would like to share the list with you!
Offer only valid for webinar attendees, and only for the next 24h - so get in touch with me today for the document!
To get the PDF: Send an email by replying to any of the webinar reminders. Tell me your biggest takeaway from the webinar and I’ll send it right away!
Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting