Creating An Army Of The Kind 08 08

Creating an Army of the

KindA Volunteer Force for Animals

An Initiative of the Humane Society of the United StatesPresented by Senator Roy C. Afflerbach, Ret. & Sarah Speed, [email protected] [email protected] 717-608-5593 717-440-5527

Humane 101

Monday, August 25th7 PM T0 8 PM

Courtyard Marriott CenterLancaster, Pennsylvania

All power resides in the individual...

William Penn, 1682

Our Mission: Recruit – Motivate – Mobilize

The Power of IndividualsInto An Army of the Kind To Practice

Public Diplomacy on behalf of Animals

The Army of the Kindreflects the vision of famed author and social critic

Cleveland Amory. He conceived of the idea of a vast network of individuals and organizations united in their desire and efforts to end cruelty to animals.

Apply the Power of the Individual to What???

Public Diplomacyconsists of advocating to achieve public policy

solutions through establishing strategic networks of long term relationships.

Successful Public Diplomacy Campaigns Are

• strategic• focused• well-planned • sustained • measurable

Every Successful Campaign Helps to Assure the Success of the Next Campaign!!!

4 Types of Public Diplomacy Campaigns to Effect Public Policy

Education

Organization

LegislationLitigation

All Public Diplomacy Campaigns Share the Same Techniques

Set the Goal Research: Issue Research: Opposition Research: WIIFM Draft the Plan Draft the Message Promote the Message Listen to Responses Repetition Repetition Compromise

Polite/Professional Personal Meeting Telephone Call Letter/Email/Fax Media Letter Media Program Public Meeting Ballot Initiative Repetition Repetition Compromise

https://community.hsus.org/humane/leg-lookup/search.htmlhttp://www.legis.state.pa.us/index.cfm

A Word AboutPersistence & Determination

Nothing in the world can take the place of Persistence.

Talent will not; nothing is more common than unsuccessful men with talent.

Genius will not; unrewarded genius is almost a proverb.

Education will not; the world is full of educated derelicts.

Persistence and determination alone are omnipotent. The slogan 'Press On' has solved and always will solve the problems of the human race.

Calvin Coolidge30th president of US (1872 -

1933)

Identify, Seek and Recruit Non-Traditional Allies

REMEMBER:

The Function of Public Diplomacy is to disarm opponents and win supporters.

To win supporters identify the What’s In It For Me (WIIFM) factor.

Focus upon shared values and WIIFM.

Agree to disagree. Moos & Oinks

There is No Shortage of Cruelty Issues for Public Diplomacy

Sunday Hunting

Horse Slaughter

Puppy Mills

Fois Gras Forced Feeding

Battery Cage Hens

Pigeon Shoots

Hsus.Org

Comprehensive Information and Action!

www.hsus.org

The HSUS Website Serves as an Easy Starting Point for

Current Research Leads Tohttp://www.lohvpa.org

http://www.humaneusapapac.org

Action Alerts Make It Easy for the Army of the Kind to Mobilize

Click on the icon for the campaign that is of interest to you to learn more about the issue and the action(s) that you can take immediately!

http://www.hsus.org/farm/camp/ffa/

http://www.legis.state.pa.us/index.cfm

Be an Army of the Kind Diplomat

• Add your email address to the AOK contact list

• Recruit family or friends to the Army of the Kind

• Identify opportunities for public diplomacy

• Join or initiate a Public Diplomacy campaign

• Join HSUS Action Alerts

• Become an active voter• Learn how to effectively

influence public policy• Regularly communicate

with public officials• Visit HSUS website for

information on state and federal legislation

• Use polite persistence

“All power resides in the individual”…William Penn 1682