Creating a good presence on social media Phil Bradley
Creating a good presence on social media
Phil Bradley
First things first...• What would you like to get out of today?• Visit http://padlet.com/philipbradley/cymal
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Gary’s social media count• http://www.personalizemedia.com/garys-soci
al-media-count/
Shift Happens
What are we talking about?
• Let’s just not go there shall we?
• Definitions are less important than what you can do with it
• The activity, not the tool is the key
• Oh, if you really insist…
The history: Web 2.0
• Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. – Wikipedia entry
And ‘social media’? The term Social Media refers to the use of web-based and
mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“ Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.
http://en.wikipedia.org/wiki/Social_media
The old way and the new way
Pre-Social Media• Complicated
– HTML, SEO, FTP – and that’s before you even start!
• Computer based– Software and content on your
machine or network
• Installed software – You have to buy, install and
update the software
Now and the near future• Simple
– Tools exist to create pages and resources for you
• Cloud based– Save directly onto internet
servers, without even realising it!
• Browser based– You load the software when
you need it
The old way and the new way
• Solitary– You worked by yourself
& sharing was difficult
• Communication– Difficult and limited
• Crowd based– Easy to share
information eg b’marks
• Communication– Probably too many ways
to communicate now!
See the conversation prism!
http://www.theconversationprism.com/
The old way and the new way
• Data was in one place– The website ruled over
everything
• Control was through the website– Promotion, information,
limited contact
• Consumption– Of data
• Data can be everywhere– Share data across
different sites with 1 click
• Control is dispersed– Weblogs, Twitter,
Facebook groups
• Creation– Of data
The old way and the new way
• Web searching– Websites, page ranking
• Information had to be tracked down– Searches run on a
regular basis, slow and laborious
• Information– Badged, owned,
controlled
• Internet searching– User Generated Content,
value of the person• Information comes to
the searcher– RSS feeds, news
curation, alerting services
• Information– Out in the wild, in
different places, formats
The old way and the new way
• Getting it right– Mistakes cost money
• Desktops were king– Activity focussed around
the machine
• Speed and storage– Limited and expensive
• Getting it fast– Speed is really important
• Access is key– Laptops, notebooks,
smartphones, smart tvs
• B’band and terabytes– Available and cheap
Fall in desktop purchase
Daily Telegraph 3/1/14 http://bit.ly/1atlAQa
The old way and the new way
• Web 1.0 was about limitations– Control in the hands of a
few
• Strict and clear roles
• Social media is about free access to information
• Roles now blurred
Consuming and creating
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• 2,709,905 Google searches• 252,527,018 emails sent• 771 new websites created• 975,624 new Facebook likes• 354,203 new tweets• 104 hours of video uploaded onto YouTube• 3,357 new photos uploaded onto Flickr
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http://socialmedialondon.co.uk/social-media-stats-june-2014/
Social Media Trends 2014
Social media in searchSummer of 2012
Autumn of 2012
March 2014Me (website)Me (Google+)Me (weblog)Me (Twitter)Me (Slideshare)Me (CILIP Website)Baseball PlayerBaseball PlayerMe (Flickr)Me (Flickr)Me (Flickr)
March 2014 page 2Me (Pinterest)Baseball StarBaseball StarMe (YouTube stream)Me (Google+)ImagesMe (Other website)AmazonMe (Slideshare)Baseball StarMe (LinkedIn)
Social signals and ranking: Bing and Google
• How many tweets/retweets a URL has
• The authority of the person tweeting the URL
• The number of Facebook shares/like a URL has
• How many +1s a URL has
Case study
• Moz published a beginners guide to SEO, and Smashing magazine tweeted it out
Another experimenth
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http://searchengineland.com/figz/wp-content/seloads/2013/01/bing-ads-current.png
Social media search engines
• Find material that Google can’t
• More current
• Provide better insights into content
Topsy
425 billion tweets archive, 4-600,000,00 per day, index within 150 milliseconds
Socialmention*
Icerocket
Addictomatic
48ers
Whos Talkin
Likebutton
Mamuna – search engine for social networks
March 2013
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Social Media activities
• Why?– People ask people that they know– People are getting used to participation and
asking/answering questions– The conversations will take place regardless of
your participation– Control is not possible – even of conversations
about you/your organisation!
What are the dangers of using social media?
• If you get involved in social media you may do something you’ll later regret
What are the dangers of NOT using social media?
• You will damage your reputation. Worse, you won’t have a reputation at all.
• You will not be taken seriously.
• You will not keep up to date.
• You will be out of the loop. For good.
“We don’t have a choice on whether we DO social media, the question is how well we DO it”– Erik Qualman (Author of Socialnomics)
Some of the tools
• Blogging• Twitter• Facebook• LinkedIn• Pinterest• Curation tools
Blogging
• A blog (a truncation of the expression web log) is a discussion or informational site published on the Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order
• The majority are interactive, with people being able to leave comments
• 1.3 million blogs as of Feb 22nd 2014
Types
• Personal• Microblogging• Corporate and organisational• By genre (health, politics, travel etc)• Media type (Vlog, photoblog)
Blogging software
Things to remember
• Content• ‘Voice’• Authors• Media• Comments• How often• Incorporating in other social media
How the information profession already uses social media
• 400-600,000,000 per day
• Goes back over 7 years, with 425 billion tweets
• Firehose of current news, information and gossip
Hootsuite
Topsy
#Hashtags
• #engineering• #bbcqt• #joking• http://hshtags.com/ for searching• http://www.hashtags.org/ for searching
• Wants to be the internet
• It sees the users as its fodder
• The real users are the advertisers
http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search
Graph search – a new type of search
Facebook: People, Pages, Places
Facebook: Events, Groups, Library pages
Google+
Communities
Hangouts
Start/Home pages
Symbaloo
Pearltrees
Infographics
• Having infographics in blog posts increases the chance of them being shared by up to 832%
» http://www.mediabistro.com/alltwitter/infographics-on-twitter_b26840
• Bigger images increase reader’s engagement with content by up to 600%
» http://www.poynter.org/uncategorized/24963/eyetrack-iii-what-news-websites-look-like-through-readers-eyes/
http://www.ewcpresenter.com/
http://infogr.am/
http://piktochart.com/ http://create.visual.ly/
http://www.easel.ly/http://vizualize.me/
http://charts.hohli.com/
http://www.gliffy.com/
Finding infographics
• Daily Infographic– http://dailyinfographic.com/
• Visual.ly– http://visual.ly/
• Infographic journal– http://infographicjournal.com/
• Alltop Infographics– http://infographics.alltop.com/
Curation tools
Bookmarks
• Find material as you are generally browsing
• Share it with others – who you don’t even know!
• Link to your bookmarks
• Have them linked to your website
What other libraries are doing
http://www.netvibes.com/dublincitypubliclibraries
Edinburgh Libraries
Google +
YouTube
I am a {Social} Librarian
http://www.elsevier.com/connect/infographic-portrait-of-a-social-librarian
In summary
• Social results (that’s you!) are becoming more important
• You can affect rankings• Go to where the conversations are• Websites less valuable as time goes on• People ask people they know• It’s all just information!
In summary
• Traditional websites are decreasing in importance
• The value and role of the individual is increasing
• Knowledge gathering will increasingly be based around social/real time networks
• The ability to manipulate information will become increasingly important
Thank You!
• Email: [email protected] [email protected]
• Web: http://www.philb.com• Blog: http://www.philbradley.typepad.com • Twitter: @philbradley • Facebook: /philipbradley • Slideshare:
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